Mysterious Assistant of the Washed-Up Queen Chapter 558 351: Playing Unconventionally, I Like It - 2

Although the TV station wasn't at the center of the storm back then, years of subtle influence had significantly changed it. Their efficiency was now top-notch, and the staff often worked late, fully experiencing the intense pressure of the "grind."

Yet, it wasn't until he saw Unlimited Entertainnt's plan that he truly understood the substantial gap between his position and one in a private company. Not to ntion anything else, their response speed alone was unparalleled. No wonder they deserved to make so much money.

Take this program, for instance. Normally, the TV station would simply broadcast it as scheduled. All the advertisents were done, and preliminary publicity was arranged. What was left but to follow routine procedures, right?

And that's precisely what they did: clock out on ti, handle things as they ca. Everything running smoothly without a hitch was the best possible outco. What more could they ask for? At most, it would be like today: exceptional results surprised the station director, who then called everyone back for overti to monitor the program's progress—a sign of respect, and nothing more.

But what was he witnessing now? From the mont the program began, the relevant departnts at Unlimited Entertainnt were on high alert, ticulously tracking every developnt. They maintained constant communication with the TV station, inquiring about data updates every five to ten minutes. This barrage of requests drove the station staff to endless complaints. If not for the ongoing collaboration and the agreents established by upper managent, soone would likely have quit in frustration long ago.

And the outco? As soon as the program launched, Unlimited Entertainnt not only released progress updates imdiately but also instantly created various related topics and hashtags.

When the first topic shot to the top of the trending searches, they seized the mont, implented a backup marketing plan, and imdiately capitalized on the trending topic for heat marketing.

All the TV station had to do was cooperate. Unlimited Entertainnt, perhaps fearing the station wouldn't be ready, even had marketing materials prepared, needing only the station's logo to be added.

The more he pondered, the more astounded he beca. This was true hyper-competition! Was it really necessary for an entertainnt company to go to such extres? And what must it be like at those internet companies, the so-called kings of this cutthroat environnt? And their TV station… had it beco too complacent?

At that thought, he shivered and quickly shook his head, banishing the idea from his mind.

Who were they kidding? If the station adopted such thods, who would they be trying to work to death? Besides, these weren't matters for a re departnt head like him to ponder. The more one did, the more mistakes one made. He'd better just focus on his own tasks.

Unlimited Entertainnt truly had its finger on the pulse of current trends and had mastered the internet landscape.

They were ready the mont a trend began to erge. As soon as the buzz intensified, Unlimited Entertainnt and East Sea TV acted, just as netizens, drawn by the commotion, arrived, still trying to figure things out.

Initially, the trending topics were sustained purely by audience discussions. Newcors, attracted by the buzz, were rely curious onlookers.

However, beyond the initial promotional materials and trailers, there wasn't much else. So viewers, intrigued, would decide to watch the show. Those not interested would simply move on.

Why was this? Because the available material was too scarce, and the marketing strategy didn't target the pain points!

When a program's quality is high enough, it naturally generates significant buzz. If the quality isn't there, success relies on quantity—casting a wide net in hopes that sothing will appeal to everyone.

If you possess both quality and quantity, then you're poised for a teoric rise.

That was precisely the situation now. The show "The Voice" had already gained so familiarity with audiences through widespread marketing. The added boost from trending searches drew in even more viewers.

Now, Unlimited Entertainnt, in coordination with East Sea TV, started releasing segnted clips of the first episode. They extracted only the highlights, posting a new snippet every few minutes.

Soon, nurous videos flooded the official accounts of the TV station and the program team. Every single one included "The Voice" tag, ensuring precise targeting of potential viewers.

When netizens, attracted by the trending topics, searched out of curiosity, this content was imdiately presented to them.

By this point, the remaining segnt of the potential audience—those who had already been exposed to the advertising blitz, drawn in by trending topics, and then saw nurous exciting clips—would inevitably be captivated by at least one segnt. Their interest piqued, they would then decide to watch the show.

If, even after all this, they still weren't interested, it ant they weren't the target demographic, and it was fine to let them go.

anwhile, the viewers who were successfully drawn in propelled the viewership ratings to new heights. They enthusiastically joined the online discussions, helping the show dominate trending searches.

"My god, I just realized Xu Qingqiu also has a devious side!"

"Hahaha, I'm dying, legit 48 concerts."

"President Xu! Do you even rember you have concerts? Hurry up, will you? When are you coming to our city? I've been waiting so long the flowers have wilted!"

"First ti seeing Teacher Zheng at a loss; turns out it was Xu Qingqiu who did it."

"Xu Li is about to lose it, hahaha, I think I saw her trying to speak, then Xu Qingqiu chid in with '48 concerts,' and she was completely flabbergasted."