As it turned out, East Sea TV's astonishnt was still too conservative.
While they stared at the ratings curve with dumbfounded expressions, Unlimited Entertainnt, having received the news, took imdiate action. They sent East Sea TV a collaborative marketing plan.
"Director, we've received a proposal from Unlimited Entertainnt regarding a collaborative marketing effort. It also specifies a ti limit. Would you like to take a look?"
The director had just been called back by the station head to oversee the project due to its surging program data. He was sitting in his office reviewing the latest statistics when Yang Haichao, the newly appointed leader of the 'The Voice' project team, suddenly walked in and asked.
"Hmm? What collaborative marketing? Wasn't the previous marketing plan already set in stone?"
Yang Haichao was also sowhat confused. In fact, it wasn't just him; most people in television stations felt this way.
After all, unlike fiercely competitive comrcial companies, these 'iron rice bowls' primarily valued stability. This inevitably led to significant delays in many areas, including marketing strategy.
"I'm not sure; it was just sent over from their side suddenly," Yang Haichao replied.
"Send it over for to see. Also, ask them what they an by it," said the director.
There were certainly matters the director couldn't personally inquire about, so he shouldn't even be the one to raise.
Unfortunately, this Yang Haichao was a young man, recomnded by soone else. His abilities weren't particularly poor, nor were they outstanding. At best, he handled social niceties adequately, but his work competence was still sowhat lacking.
Moreover, this project team didn't have particularly complex tasks; Unlimited Entertainnt had already handled the main work. Any cooperation required from the station wasn't for Yang Haichao to decide. Mostly, it involved internal station discussions before Unlimited Entertainnt was inford.
Essentially, the project team served as a convenient conduit for communication between both parties.
But one shouldn't underestimate this role. Though seemingly simple, such positions were often highly desirable.
Why? Because if the project fared poorly, it wasn't a big deal—the failure would be attributed to the partner company's product, and the project team, rely in a supportive role, couldn't be blad.
If the project did well and beca a hit, then the project team's role would be considered crucial, a shining addition to one's resu.
Bluntly put, those assigned here were clearly ant to gild their resus, which is why Yang Haichao hadn't grasped what this so-called 'collaborative marketing' was all about.
Over the past year or so, under the guidance of Chu Tian and Hou Yichuan, Unlimited Entertainnt had cultivated a high-caliber team. This team possessed flexible marketing strategies, advanced internet thinking, and was adept at creating trending topics with ease.
As soon as the first trending topic appeared, the entire marketing team imdiately realized its significance. Seizing this wave of popularity and based on a pre-prepared contingency plan, they launched a second wave of aggressive marketing.
However, they hit a wall when it ca to coordinating with the TV station.
The Unlimited Entertainnt representative explained, "Here's the deal, Team Leader Yang. Our collaborative marketing aims to further boost the show's popularity. You might not have seen it, but just a short while ago, three topics related to the show hit the trending searches. If we can capitalize on this montum while the show is still airing, today's ratings could increase significantly. This collaborative marketing, essentially, requires cooperation between the television station and our program team. After all, internet traffic is massive but also highly fragnted. And since the program airs on your station, the secondary traffic pool will inevitably be with your television station..."
As for the primary traffic pool? That undoubtedly lay with the program team itself—specifically, the official 'The Voice' account.
Such a crucial asset naturally remained in their own hands. They wouldn't sell the rights along with the program's na; that wasn't how they operated.
The company aid to build an entire IP. Every piece of information could affect the program's lifespan and value, so it was unquestionable that they had to hold tightly to the program's account and na.
As for Yang Haichao, no one knew whether he understood or not, but that wasn't the point. After communicating with Unlimited Entertainnt, he returned to the director's office and relayed the content of their discussion.
It had to be said, although television stations had various issues and their current developnt wasn't entirely satisfactory, for East Sea TV to rank among the top five nationally, its staff had to possess so level of competence.
Yang Haichao's lack of understanding wasn't an issue. However, after reviewing the entire plan and considering Yang Haichao's report, the director instantly grasped the key points.
"Ah, modern companies are truly impressive. I must admit, they've certainly got sothing to have achieved this. Alright, I have no objections. We'll execute the plan as they've proposed. Print it out, and bring it to for my signature later," the director decided.
After sending Yang Haichao off, the director picked up the proposal again. The more he read, the brighter his eyes shone.
He couldn't help but marvel. The world truly has changed.
Back in the day, it was common for tasks to drag on for three to five days, or even half a month. Many undertakings, like a large-investnt film or TV series, required years of pushing. These projects necessitated endless consultations and approvals, followed by further negotiations and painstakingly slow progress.
But what happened then? As tis progressed, such inefficiency could no longer keep pace. This gave rise to the concept of 'one-stop' services, emphasizing efficiency—resolving issues in a single attempt that would otherwise take several. This greatly stimulated the market economy.
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