Chapter 420 Group fight! Why are there group fights everywhere?
The beginning of winter begins on the weekend after Halloween. Northern cities begin to provide collective heating, and so areas in North China receive the first snow.
Group buying websites have begun to deploy in second- and third-tier cities, and advertising has taken off.
There are a lot of second- and third-tier cities, and it is impossible for them to eat as ticulously as in first-tier cities, so it is a better idea to use advertising to build your reputation first and quickly sign up with the most popular rchants.
In addition, because the plate and market have begun to expand, the initial competition in the second and third tier markets is not too intense.
For example, intends to use its base camp as the core and advance from north to south. also knows how to avoid them and places its main force in the south. The remaining 24Quan, WoWoTuan and choose third-tier cities as their concentrated targets. .
No one wants to have a close fight in the early stages, because after the experience of the previous rounds, everyone knows that the one who burns money first will die the fastest.
In this early winter month when the temperature drops sharply, group shopping, walking at night in beautiful clothes, has gradually entered the sight of all group buying websites.
The website with the highest market share in Xijing currently is a website called Tuan Tuan.
Well, we are here in Jinn too.
Sichuan and Chongqing are similar. The market share of group booking accounts for 40%, but it is mainly concentrated in a few large and prosperous business districts.
Malls are full of group shopping.
Linchuanthere is no other group buying website.
Before doing the market, market research is definitely indispensable. When the regional managers of major websites got first-hand data, many people were dumbfounded.
Because in their imagination, these second- and third-tier market economies are not that prosperous, and the online business in each region is probably controlled by their local group buying websites.
To do business in these cities, either directly integrate local group buying websites, or grab all the user resources and it will be ok.
After all, small-scale websites are the crispiest among the crispy for them, and they are all one-hit wonders.
But what they didnt expect was that the market share of these different second- and third-tier cities was controlled by a website called Pintuan.
And they have not gone crazy with advertising. Instead, they have been doing word-of-mouth evaluation and user acquisition, and using rating rankings to stimulate online competition among local rchants and user participation.
In addition to joining group tours for discounts, local consurs also like to scan their rating lists and evaluation lists.
To put it another way, compared with simple group buying that burns money, group buying seems to be concentrating on becoming a guide for shopping and dining in these cities.
Xijing branch, it took Zhou Zhenhao, who had just joined the company, three days to finally adjust his ntality, get over the shadow of the failure of Suixin Group, and plan to start business quickly.
But when he saw the newly recruited employees imdiately starting group gas as soon as it was ti to eat, his whole head was confused.
He knew that Jiang Qin was not completely settled in Linchuan. He was also secretly doing business in Shanghai University Town. He even defeated and fled, using the natural barriers of the university business district to create a restricted area.
But he never expected that Tuan Tuan would still gain a foothold in second- and third-tier cities.
What is he going to do?
As a college student, does he still want to participate in the competition in the national group buying market?
But what is reality? Its because group buying is really popular in the area he is responsible for, and none of the local group buying websites that have been crowded have no business.
The most frightening thing is that according to the email sent by Manager Luo, the cities that is eyeing are all currently in the group-building layout. If the market share can be calculated according to addition, then the size of the group-building will be even Already squeezed into the top five.
Zhou Zhenhao was in a daze all morning, and then he took advantage of the lunch break to open the group puzzle for the first ti. After several operations, he suddenly beca silent.
The user interface and operating experience of group buying are really smooth, and many of the ways to play are things he has never seen before, such as discounts on registration codes, discounts for groups of four, and automatic discounts for user reviews of the month, allowing users to control Discount initiative.
It turns out that what Suixin Tuan originally copied was a castrated version?
Whats even more outrageous is that there is a generally accepted common sense among current group buying websites that rchant resources are above all else, but Tuan Tuan seems to have been doing the opposite and putting a lot of energy into user experience.
Jiang Qin
How could it be Jiang Qin
Zhou Zhenhao sat on the chair for a long ti, his temples bulging.
At the sa ti, Luo Ping, who was in charge of the entire North China market, was also dumbfounded.
He knows about group buying. Isnt that a small website in Kyoto University Town? I wanted to buy it before, but it ignored .
But Im not in Kyoto now. Why is it that after I moved to another place, there were so many crazy people everywhere?
At the sa ti that LaShou was dumbfounded, Nuomi Tuan also encountered group competition in the southern market, and the reaction was similar to that of LaShou.
Mr. Chang, its another group sale. Its the sa group sale that caused Lashou to suffer a loss in Shanghai last ti. They started working in second-tier cities very early.
Its still the sa group as before, with no changes at all?
"No, it's not the sa as before. Their martial arts... have improved again."
I heard that before we ca, their local marketing manager was bored and took ti to participate in a program called Wulin Feng.
??????
The situation was different from what was expected. Encountering an opponent as soon as you entered the market instantly disrupted the rhythm. However, everyone has done it in the market with real swords and guns. It is impossible that they do not even have the ability to adapt to changes. Havent you guys been working on user experience in Tuan Tuan? We have nothing but money.
No matter how good your user experience is, can it still be more attractive than real money? impossible!
Therefore, group buying websites in major cities have almost unanimously co up with the idea that if you do so well in rating competition, then I will send specialists to conquer the most popular rchants in the group buying rankings.
I use your praise list as my guide for signing contracts. After winning these popular rchants, I will continue to increase the subsidies.
A western al is 20% off on your website and 40% off on our website. Consurs cant choose you just because your operation is smooth, right?
When consurs see your rankings and co to my website to buy coupons, isnt your group-building just a wedding dress?
After deploying the strategic plan, the marketing specialists of major websites began to sweep the streets according to the group rankings.
On November 9, at 5 o'clock in the morning, Zhou Zhenhao held a mobilization eting in the office of the Xijing branch, made a signing list based on the popular rating list of the group, and personally led the team on the expedition.
Yang Ji, Mr. Xianhui, Dadi Cinema, Liangjia Footpath, Maddie KTV, Bei Lan Dessert Shop
LaShous employees fully demonstrated their professionalism, constantly signed contracts with users, and received one contract after another. Everything went smoothly.
But at three o'clock in the afternoon, when they arrived in front of the Xitian Milk Tea Shop, they encountered a market team from the group group.
What do you do?
Do business, otherwise what else can you do?
Hey, who gave you the courage to co here to do business? Didnt you know this is a group-building territory?
Brother, dont be too domineering. Is this market run by your family?
Whoever is your brother? Look at your weak appearance. Your waist is not as thick as my arm. If you are wise, leave imdiately!
Hearing this, the team at LaShou said sothing was wrong. This was obviously for a fight.
But just when they were on tenterhooks, a salesperson from the Xitian Milk Tea Shop ca out, looked at the two people, and suddenly his face darkened.
Can you not disturb our business?
Zhou Zhenhao imdiately smiled: "You are like this, Miss. I am the marketing manager of Lashou, and I would like to invite your store to join our website. Is your store manager here?"
The local promotion manager of Pintuan was imdiately annoyed: "You still dare to say it? You still dare to say it, right?"
Zhou Zhenhao was a little frightened when he looked at the opponent's well-developed biceps, but he also knew that he must not lose his montum at this ti: "I tell you, it is illegal to hit soone!"
The sweet waiter glanced at the group manager: "If you want to cause trouble, don't cause trouble in front of our door. The market is free and open. We can settle in whichever store we are willing to settle in. If you continue to do this, we will Just stop cooperating!
Okay, okay!
The group manager gritted his teeth and looked at Zhou Zhenhao: "You are so good, but who can make us unable to offend the boss behind them? I admit defeat!"
Zhou Zhenhao blinked, but before he could react, he saw the group of bread people leaving without looking back.
That's it? Damn it, is this a promotion for group fights? Too crispy?
He suddenly felt an unprecedented pleasure, which he had never felt before while doing Xixin Tuan.
At the sa ti, at the Linchuan University office, Jiang Qin was playing Go with Zhang Baiqing. They were going back and forth, and the duel once entered a fierce stage.
Seeing that Zhang Baiqing was scheming and trying to make five pieces in a row, Jiang Qin was shocked. He imdiately waved his hands in front of Principal Zhang and stole one of his white chess pieces.
"what are you doing?"
A soldier never tires of deceit, this is called reasonable trouble.
Zhang Baiqing glanced at him inexplicably, thinking that it was a ss, and then he picked up a chess piece and put it on the chessboard, but after placing the piece, he felt sothing was wrong.
what happened? I rember that I originally had a chess piece here?
At this mont, Jiang Qin suddenly stretched out his hand and took out a chess piece from Zhang Baiqing's chess box, and then made a move to play, leaving Principal Zhang dumbfounded.
Wait a minute, what are you going to do with my chess piece?
Hmm? Is this your chess piece?
This is white. Whose is it if its not mine?
Principal, you are too naive. Havent you ever thought that maybe this chessboard is full of my chess pieces?
Zhang Baiqing looked at him in disbelief: "The black one is yours, and the white one is yours, so what the **** am I supposed to play with?"
Jiang Qin heard the sound and raised his head: "Yes, then what else are you playing?"
??????
After Zhang Baiqing heard the word "you", his hair stood up instantly. He imdiately looked back and confird that there were only two of them in his office, and the trembling feeling in his heart beca even stronger.
There is not even a ghost here, why is this guy talking about you all of a sudden?
(I had a bad cold. I took the dicine and went to bed. Please give so monthly tickets and beg.)
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