Chapter 419 Lets have so fun with the people in the group
After explaining Wei Lanlan's next tasks, Jiang Qin also took advantage of everyone's presence to hold a eting with the Linchuan Comrcial Gang's current strategic cooperation brands.
In the first, second and third rounds of marketing, Xihanheqings developnt path is to follow Zhihu, use university channels to cultivate the market, and then sink.
But this ti, Boss Jiang suddenly changed the marketing path and asked them to take the lead in deploying in second- and third-tier cities. In addition, 80% of the fourth and fifth rounds of cooperation lists are foreign companies. Such differences will inevitably arise. So suspicions.
Is it xenophobic? Is it treated differently?
The strategy for building a national market has always been to build a strong reputation in first-tier cities first, right?
The first three rounds of strategic marketing have gone so well, and major brands are now beginning to flourish across the country. Why not continue to use such a mature and stable path?
Especially in the first-tier cities, the market is so hot due to the group buying business. It is purely profitable to deploy in the first-tier cities, but it is a bit confusing to turn around to the second-tier and third-tier cities, isn't it?
"What do you think?"
Im a little hesitant.
Thats not what I said when I ca here before.
And you wont be eligible for financing in the early stage
Why does it feel a bit like a guinea pig?
There were many related whispers, but Jiang Qin did not explain it specifically at the eting.
These foreign companies actually have a presence in second- and third-tier cities, and many of them are even from second- and third-tier cities. They have similar developnt experiences to the Linchuan brand.
Start the layout from here. On the one hand, you can reduce costs, and on the other hand, it will be easier to do things.
Because doing business is all about connections. If you introduce to the citys resources, I will introduce you to the supply channels, and if we all work together, we can actually advance the business faster than in first-tier cities.
In addition, why the layout of second- and third-tier cities is related to the strategic plan of group building in the later stage, this cannot be disclosed in advance.
The most important point is that the local brands in Linchuan were developed step by step by following Jiang Qin, but these brands from other places were not, so the mutual trust and cohesion between everyone was not strong.
Although he is bound by a strategic contract, Jiang Qin does not want the brand he has raised to be different from his own.
Then the rest is a question of trust.
Are you willing to choose a new developnt path?
This is actually a kind of preliminary screening of cooperation partners.
On that day, five companies voluntarily withdrew from the strategic cooperation plan because they felt that Jiang Qins developnt plan was not consistent with their own developnt paths.
The remaining cooperative brands began to be deployed outside the business districts of various cities operated by Xihan Heqing under the guidance of Wei Lanlan.
The trend has been achieved, the trend has been achieved!
Jiang Qin stood in front of the fountain of the group building, looking at the reflection in the water, and was so handso that he wanted to cry.
At the sa ti, at the Shanghai Suixin Tuan headquarters, the office they have rented for five years is mostly empty.
At the scene, computers, printers, water dispensers and stand-up air conditioners all disappeared, leaving only so docunts that had not been taken away, scattered on the ground worthlessly, foreshadowing a silent retreat.
At this ti, Ye Ziqing looked out the window at the dark night, silent for a long ti, and there was no sadness or joy on his face.
Recently, most of the managent teams of and have withdrawn from Shanghai, leaving only one team for market managent. This was a good opportunity to fight back, but they ran out of money.
In fact, when and joined forces to enter the Shanghai market, they have been abandoned by the capital market.
Because after two rounds of financing, not only did they not open up a new business circle, they even lost most of their original market. Under this situation, no capital would be willing to continue to waste ti on them.
Now the market share of 24Quan and has far surpassed that of Suixin Tuan. Even unaccustod foreign websites like are crushing them. In this case, even those market promoters who cultivate Gu can only Choose to pick a more powerful Gu insect.
Looking back on these crazy seven-plus months, where did they lose?
They started to appear on the stage in Shanghai at the beginning of the year, and they beca famous and moved forward without hesitation. At that ti, they knew that there would definitely be competitors, but they did not expect that competitors would appear so quickly.
In five days, the Lashou network ca online, blocking their way to the Kyoto market.
Suixin Tuan's developnt plan was imdiately interrupted, and they had no choice but to go south to Shencheng.
However, the number of team mbers has expanded significantly in a short period of ti due to the increase in the market, resulting in unclear power distribution, chaotic managent models, and lagging information transmission. They did not know the news until the day after Shen Chengs supervisor was poached.
At that ti, the Shenzhen market that had finally been conquered collapsed completely.
In order to survive, they sold their business resources to Nuomi and encouraged Nuomi to go south to Shenzhen to restrain the dealer, which bought ti for financing and re-stabilized the market.
If the previous steps were all wrong, then this step definitely put Suixin Tuan on the right track.
But who knows, their next decision will be wrong.
Zhou Zhenhao led his people south to Shenzhen in an attempt to avenge their past humiliation. As a result, old friends and sworn enemies joined forces, turned their guns, and shattered their business in Shanghai. Faced with a two-on-one situation, they no longer had the chance to try and make mistakes. .
In this crazy money-burning industry, failing to raise money is equivalent to an early death sentence.
This is not how the national market does it...
Senior sister, do you want to be a sheep or a pig?
Ye Ziqing chuckled, reached out and pulled off the cap of the pen, and signed his na on the acquisition agreent in front of him.
Although Suixin Tuans current value has been cut in half, fortunately the industry is still booming. They packaged and sold their business and team, and with the funds supported by their families, they could barely go ashore.
As for the rich second generation, there is always a way out when doing things, otherwise everyone would not be so reckless at the beginning. This is the advantage of having soone to help take the lead.
Ziqing, have you finished signing?
Well, its already signed.
Zhou Zhenhao looked at her with his hands in his pockets: "Then let's go out for a al?"
Cui Yiting also appeared behind him: "Let's have dinner."
"good."
In a Japanese restaurant in Jing'an, Ye Ziqing, Zhou Zhenhao and Cui Yiting were sitting on the tatami, eating in silence. Although their expressions were calm, they had complicated emotions that no one knew about.
This feeling is like having a dream. It started out as a beautiful dream, but the dream turned into a nightmare. Now that the dream is gone, in addition to the painful sense of loss, the three of them feel inexplicably relaxed.
Im going to pull the hand net. ?
Zhou Zhenhao suddenly put down his chopsticks: "Kang Jingtao called the day before yesterday and asked if I would like to be a marketing manager with them. They are now opening up second- and third-tier cities and are in urgent need of manpower."
Ye Ziqing looked at him with so confusion: "Your family is considered a famous big business, but you are actually willing to be a small marketing manager?"
Of course Im not doing it for money, Ive just been in this industry for so long and I really want to witness the birth of the final winner.
You chose because you thought it would be the ultimate winner?
Before Zhou Zhenhao could answer, Cui Yiting spoke first: "At present, has the biggest advantage. If not it, who else could it be?"
Ye Ziqing turned to look at Cui Yiting: "Are you planning to join LaShou too?"
Cui Yiting nodded: "Zhenhao and I have similar ideas. After struggling for so long, we have to see the winner with our own eyes, right? Ziqing, you... didn't receive the call?"
I received it, but...I refused.
Ye Ziqing tucked her hair behind her ears and took a sip of the sake in her glass: "I have been unconvinced since the collapse of , and I always felt that it was not my fault. But during the ti I was doing Sui Xin Tuan, I suddenly understood , I really dont have the ability to be a leader.
Cui Yiting paused her chopsticks for a mont: "There are many factors for failure. Ziqing, don't put all the pressure on yourself. Jiang Qin is just standing and talking without pain."
But I will be thirty next month. Dont thirty-year-olds still dare to admit that they are diocre?
Im going back to Linchuan, and I will never do group buying again.
Ye Ziqing wiped his mouth: "Oh, by the way, I said before that we would dismiss the custor service center, but this is such a pity. How about leaving it to ?"
Zhou Zhenhao and Cui Yiting looked at each other, then nodded.
Early the next morning, Zhou Zhenhao and Cui Yiting took an early flight to Kyoto and arrived at the headquarters of to attend the city managers conference.
The main topic of this eting is the rapid deploynt in second- and third-tier cities and the strict defense against competitors.
At this stage of developnt, the major group buying websites are actually quite familiar with the rules of the ga. You may not win if you do it quickly, but if you do it steadily, you will definitely not die miserably.
Therefore, Lashou has made very careful arrangents for the later layout. This arrangent is mainly for Dianping and Nuomi Tuan.
Nuomi Tuan and La Shou are old rivals. Although their performance has always been diocre, they must have their own set of things to persist until now.
Although Dianping entered the market late and has not made any outstanding achievents so far, this website has been providing life services since 2003, and its user base and loyalty are very high. But Yi Ming will definitely be a surprising opponent.
Such a potential threat may be far more terrifying than a head-on enemy.
After the conference, Zhou Zhenhao joined Luo Ping's team. Luo Ping is the general manager of the Kyoto market and is now assigned to the front line, responsible for the developnt of second and third-tier markets.
On the other side, Cui Yiting was sent back to Shanghai.
Because there are still competitors in the Shanghai market, we cannot take it lightly. Since Cui Yiting has profound experience in the Shanghai market, this position is perfect for her.
At the sa ti, Ye Ziqing returned to Linchuan and made an appointnt with Jiang Qin to et at Juxian Tower to talk about the acquisition of the custor service center.
This departnt has no value in her hands, so Jiang Qin simply offered a low price, and the other party naturally agreed.
Junior, if you only focus on the university city market and stabilize this area, you might really be able to make a lot of money.
Ye Ziqing twirled the wine glass in his hand: "But don't interfere with the national market. It's really too dangerous there."
Jiang Qin nodded and said yes: "Have you ever paid attention to the group buying market in second- and third-tier cities?"
No, we were focused on first-tier cities and had no energy to focus on other places. However, we did not consider that if we sink as soon as possible, Suixin Tuan might be able to survive.
"oh."
Jiang Qin nodded, then put the contract into his bag, said goodbye to Ye Ziqing, and went to the front desk to pay the bill. As soon as he got the change, he suddenly heard a beeping sound coming from his mobile phone.
When I opened it, I saw a group chat called Group Buying and Entrepreneurship of College Students. This was established by college student representative Song Yaqian when she attended the last group buying industry conference. She was also the one talking at this ti.
The acquisition docunts have been signed, fifty more than expected.
Holy shit, youre fifty taller? Congratulations to Sister Yaqian!
Sister Yaqian, you have to treat to dinner. I will buy a plane ticket to Kyoto now!
Song Yaqian smiled, and then asked in the group: "Where's Jiang Qin, have you sold it? I just have a good project in hand."
Jiang Qin stretched out his hand and replied: "Soon."
I heard that Suixin Group has also been acquired. If you are interested, I can introduce you to Manager Luo. He is now in charge of the Kyoto market.
The manager Luo Song Yaqian refers to is Luo Ping, Zhou Zhenhaos current leader, and the pioneer appointed by the boss of Lashou this ti.
Before being transferred out of Kyoto, he wanted to make another outstanding achievent. After all, he was far away from the headquarters, and he was also afraid that his boss would forget his hard work.
Hence, he has been presiding over the acquisition work of this kind of mixed group buying in the Kyoto market during this period.
In his eyes, group buying is also one of the many miscellaneous people, but it is bigger than Song Yaqians high-end buying group. Luo Ping actually took the initiative to contact the branch manager of group buying a long ti ago, and wanted to take this opportunity to bring the University Town to The market acquires it and integrates resources.
But unfortunately, he was not killed.
But he doesnt care, because to him, the resources of a university town are far less valuable than a business district or a residential area.
Its just that Luo Ping didnt know that his fate with Pintuan would not end with his transfer, but would instead be a brighter beginning.
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