Chapter 388 Why are there grapplers everywhere?
The promotion of university towns in the four major first-tier cities is nearing completion, and resources have almost been integrated.
From a business perspective, this is equivalent to isolated islands in the vast ocean. Although the area is small, the good thing is that it can form an independent micro-business closed loop, which is impossible in other areas.
Because the business environnt around the university town cannot be said to be very good, but the business types are the most comprehensive.
Especially with the strong cooperation of the Linchuan business gang and the strong assistance of friends in group building, the plan to clear the university town was faster than expected.
During the May Day holiday, Tan Qing followed Jiang Qins plan and arranged for branches in first-tier cities to organize dinner gatherings for friends.
This plan is called visiting **** (city na) in three days.
Before the start of the plan, they analyzed each business district in the city one by one. After determining the target and location, they started sweeping the streets. The friends only need to carefully evaluate the stores they are responsible for experiencing.
At the sa ti, Zhihu has also launched a food, drink and fun activity to recomnd the top food and ceiling services in your hotown or school that are known only to locals.
Sweeping through online and offline activities one by one, Entrepreneurship Base 208 collected countless materials and information in three days.
In order to process this data, each major branch station also worked overti to select the rchants and stores with the highest ntions and best ratings, and then produced area maps based on their locations.
Such a map is found in the offices of many group buying websites such as , Suixin Tuan, Nuomi, and Wowo.
But the one they had was a national map, while the group map was a route map of each city.
After completing these preliminary preparations, people from the group marketing departnt began to convene a eting to study how to get rchants to sign exclusive agreents. The main lecturer was Sun Zhi, deputy manager of the group who used to sell health care products and project director of the Jinsnan Foundation. The thod was yy voice.
When signing an exclusive agreent, it is important not to make the target rchants feel that they are restricted.
Dont ask for obligations before entering the door. Dont tell the rchant what you need to do for us. This is a taboo. Your only purpose is to tell the rchant what you can get after signing!
Make them feel that they have taken advantage, and taken advantage severely!
Furthermore, you need to package yourself in a very high-end and glittering way, and let them know that after passing this village, there will be no such store tomorrow!
Sun Zhis voice kept ringing in the yy channel. With his cadence and extrely captivating style, he explained the core of the exclusive agreent in a concise and clear manner.
At this ti, there was a user nad Jeju Wu Yanzu in the channel who typed the word "aweso".
Seeing such praise, Sun Zhi beca obviously more excited: "Next, I will invite Manager Tan to demonstrate a general process and steps for everyone."
The icebreaker queen coughed: "I am Tan Qing, and I will cooperate with Manager Sun to play the role of the rchant to be signed."
Hello boss, I am the group buying manager. Has your store opened a group buying channel?
Its open. Group buying is very popular now. Who are you and why do you ask?
"I am the first group buying website in China and the business manager of group buying. I am currently working on the market here and plan to roll it out within half a year. Because the quality of your store is excellent, after discussion by our expert group, you have been rated The representative rchants of this street.
"so what."
Our website specializes in quality services, and we very much hope to cooperate with high-quality rchants like you. As long as we sign a cooperation agreent, we will provide a settlent fund of 2,000 to 10,000 yuan.
Tan Qing put down his exaggerated voice at this ti: "According to the marketing departnt, the current settlent amount of ranges from 500 to 1,000, so this sentence is very attractive."
Sun Zhi paused: "Manager Tan, please continue."
Tan Qing coughed: "So much? But why aren't the amounts the sa?"
Two thousand yuan is a pure investnt fund, and ten thousand yuan is a deep investnt fund.
Whats the difference? I dont dare to take advantage of it unless I explain it clearly.
The difference is that if you get 10,000 yuan, we will reach in-depth cooperation with you later in the group and beco your highest priority online partner. If you get 2,000 yuan, you can find anyone to cooperate with you.
After Sun Zhi finished speaking, he added: "Note that our exclusive signing does not an we want to deceive rchants. Although we cannot make users feel restricted, the contract regulations must be made clear. The entire signing process must be recorded to avoid subsequent consequences. Trouble."
Tan Qing coughed: "Then I'd better take two thousand. I also want to open more channels to make money."
Boss, you misunderstood. Even if you sign an exclusive in-depth agreent, we will not prevent you from cooperating with other websites. As long as you do not violate the other partys rules, you can still use the channels of other websites.
Whats going on?
"Didn't I just say that our business hasn't been launched yet? I am the vanguard. I asked you to sign the contract in advance because your store has such a high praise rate. Our agreent will not be finalized until our business is launched. Officially effective." Tan Qing was silent for a mont: "Then I'll sign it after you guys co over."
Sun Zhi smacked his lips: "That's okay, but our settlent amount may not be so high by then. After all, we will be the only website here..."
Then what if you cant spread it? The competition among group buying websites nowadays is very fierce. A few days ago, the people on this street were people holding hands. In the past two days, they have beco people who are interested in group buying.
"If we don't lay it over, then the agreent is invalid. If you should eat and drink these ten thousand, you can treat it as a gift from us."
Tan Qing broke away from the state of being an actor, and his fake deep voice disappeared: "This is basically the routine for signing a contract. As for the details, I hope everyone can adapt accordingly."
Sun Zhi added: "Group buying is very popular now. Many businesses are rushing to join a new website when they hear it is coming out. After all, they can get the entry fee, so this matter is not difficult. You don't need to do it when doing business." Too nervous."
Manager Sun is right. The market has been heated up by other websites throwing money at it. rchants all know that group buying is profitable, so they wont resist it too much.
"Another point is, don't say that you are a salesperson in a group. You can say that you are a manager, a regional manager or a city general manager. The work badge has been prepared for you. You should dress up and understand yourself. It represents the face of group-building.
Sun Zhi couldn't help but speak again: "The boss has a saying that you pay for yourself when you go out. Look at those who are engaged in real estate. They are all in suits and ties. There are five people in a room, four managers and one general manager. , he looks so **** professional.
Well, your boss is right.
Jeju Wu Yanzu spoke, then took off his headphones and pulled out a rating sheet.
Tan Qings team-leading ability and execution ability each increase by 1, and Sun Zhis instigation ability, marketing ability and boss-supporting ability each increase by 1.
Subsequently, the person in charge of each branch began to distribute na badges and work badges. The na badges were all xxx, manager of the group business departnt, and the work badge was the one hanging on the chest, with the words Dipui Employee" written in big characters on it.
Thats not right, boss. Is this the wrong badge? Why is it LaShou.
Thats right, the boss said, hang your work badge when you go out on the street, take it off when you walk to the door of a store and stuff it into your pocket. Go ahead and bring the bosss expectations and glory with you.
Okay, then why do we need two local pushers? They and I dont live in the sa direction, so its very troubleso to move together.
You hang up your LaShou badge to show other websites, but if you are unlucky enough to et a real LaShou employee and get exposed, the two promoters will evolve into war weapons.
Each city sub-station started to take action. A marketing specialist led two local promoters, and each group of three people was responsible for one area.
Marketing specialists are responsible for finding rchants to sign contracts, while local promotion staff are responsible for security and try to avoid encounters with other websites.
On the third day of the exclusive signing of the business, has already rushed to Shenzhen. Relying on Suixin Tuans rchant resources and funds in hand, it quickly took root in Shenzhen.
However, according to a Nuomituan manager surnad Wang who had been in charge of Shanghai University Town, when he was leading a team to promote the products in a food court that day, he suddenly t an employee of .
Then he arrogantly told people to get out, and even pushed them. When he was pushed to the ground, he suddenly felt a familiar and friendly feeling, and he was in a trance for a mont.
I dont know why, but at that mont he seed to be back in the university town of Shanghai, that glorious spring day.
They must be the sa coach. Manager Wang said it with certainty, and then shouted that the promotion industry is really **** up. How co they are all martial arts masters who do promotion?
At this ti, in Entrepreneurship Base 208, Jiang Qin couldnt help but nod slightly as he looked at the exclusive signing progress reported from the branch.
What are the group buying websites doing in the small capital round stage? is the penetration rate and quantity.
You have popularized two first-tier cities and signed contracts with 2,000 rchants. If you popularize one city and signed contracts with 1,000 rchants, the amount of money you can raise is definitely not the sa order of magnitude.
Hence, companies like and Suixin Tuan are targeting cities and eating whatever they see. They have no idea of selecting high-quality rchants for exclusive contracts.
First, because the cost of exclusive signing is too high and the added cost is too huge.
The second reason is because they are busy grabbing the market and have no energy to go to rchants.
The third reason is because they dont have foreign aid information tools like Zhihu, and they dont know who to sign if they want to sign several exclusives.
However, Jiang Qin was also a little lancholy during this period, because he couldn't help but think, what if he won the war and beca a shining positive teaching material for others to learn from, but it was discovered that the history of the group's fortune was actually a What to do about dog history?
Boss Jiang was silent for a mont, left 208, and sat on the sofa in 207 next door for a while. Hey, thats it.
Damn it, what is the bottom line? Only winners deserve to talk about the bottom line.
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