The invited custors enjoyed the courses, appreciating every aspect of their al - what they were eating, the plates they were using, the silverware, and the table itself. They knew all these items had been flown in from France. Since this event only took place twice a year, they seed to take their ti and carefully examined everything.
"Do you want to order the dishes and plates?"
"Of course. If you find sothing you like, call one of our staff to order it."
Surveying the banquet hall, I noticed a few staff mbers already explaining things to the guests.
While it might not be a choice for everyone, these luxury items were for those who received Sunyang's exclusive invitation. Such luxury items wouldn't be available at departnt stores in the future, making them unattainable for anyone other than the invitees.
Thanks to this exclusivity, the invitations held substantial value.
Receiving an invitation from Sunyang was practically equivalent to being at the top of Korean society. Most people like my aunt were not concerned about such things.
After the long dinner concluded, the lights in the banquet hall went out, and a young, handso man appeared in the center.
He would explain the characteristics, rits, and rarity of various brands showcased at the event, as well as the integrated concept behind gathering nurous brands in one place.
"An obsession for beauty holds significant importance. It's because within it lies the way Sunyang expresses its brand identity."
A video started playing on the main screen, showcasing the runway of the S/S collection.
"From the Vintage Sensation Wide Lapel Half Canvas Heritage Line to the classic-fit, shoulder-emphasized Sinoria line, we present a lineup of seven silhouettes, each using unique materials."
As the presentation, filled with abstract and clouded terms, concluded, everyone slowly rose to comnce their shopping in earnest.
They exchanged greetings and discussed their thoughts in small groups. Though it might not be visible, the won's eyes and smiles concealed the beginning of a subtle competition.
The way to display one's superiority over others is by spending money.
It's a blind shopping.
The luxury items on display don't have price tags. The blouse you're pointing at with your finger might cost millions of won, and the sumr slippers for the beach could well exceed a million won.
If you're not confident, you wouldn't even think about touching the jewelry. Asking the price, even if you want to buy sothing, is sothing unimaginable.
The mont you ask, "How much is this?" all eyes around you are on you. These looks carry disdain for the crassness of converting luxury into money, and they also seem to convey a sense of condescension as to why soone so poor as to need to ask the price has co here.
Within all this, there was another strategy by my aunt.
Out of about two hundred items, as many as 10% and as few as 5% were very inexpensive products. Wallets worth tens of thousands of won, high heels that cost just over a hundred thousand won...
Sunyang's collection isn't just composed of expensive products. It was about revealing that it was put together as a true luxury collection regardless of price.
Because of this, asking about prices here is considered a crude action that reduces value to re money.
My aunt, with sharp eyes, suddenly began moving around the banquet hall. She simply made eye contact with others and made a full circle, but the atmosphere of the banquet hall changed.
As if wanting to not miss my aunt's gaze, people's pace quickened as they said, "Get this reserved." It seed like they believed that marking their presence was essential to securing an invitation for the F/W season.
My aunt, who had created such a remarkable effect, gestured for and quickly left the banquet hall.
"That's enough. If we stay longer, the prices will drop. Let's go."
Is this a mystical strategy?
It's a bit disappointing to end it like this. Among the more than a hundred custors, there would surely be so households that could be of help if we established rapport.
My aunt, sensing my thoughts, said, "Hold off on greetings with those people for later. We'll need to do a full circle to express our gratitude, but I'll list the households that might be useful to you. Having influence in duty-free shops will help with your liquor permit."
"So you're giving plenty of opportunities to expand my connections."
"Don't misunderstand. I'm doing it for myself, not for you."
"So, you prefer your nephew over your brother?"
"No, you have more composure than my brothers."
"Composure?"
"Yes, I suppose it's self-confidence? If it's the eldest or the second, they would have already chased out to so provincial golf course. They'd probably have even kept completely out of the business." My aunt smiled knowingly as she looked at . "But you let keep my position, and you even told that it was fine for to offer advice while you defeated your competitors. That's what I had in mind."
"You think expanding my connections would give an advantage in the competition with the uncles."
"Of course. Be careful of your elder cousins too. The longer you've lived, the more connections you've built. Father is your shield for now... but watch and see." My aunt looked directly into my eyes and spoke as if giving a warning. "Once he's gone, from that day on, the National Tax Service and the Financial Supervisory Service will pounce on Miracle. They'll use every ans, even involving the U.S. headquarters, to scrutinize."
"Do you an that I should find people who can beco a shield in preparation for that ti?"
"Yes. If you collapse, I won't be able to avoid going into exile either. So this is all for my benefit."
Hope is a good thing.
Hope is not good for the person who holds it but for the person who moves as I want them to because they have it.
Plans are better than hope.
"For those with less than 100 million, don't send out invitations from the next season."
"Yes."
After reviewing the reservation status, my aunt decisively made the cut. Those with less than 100 million ant they didn't touch jewelry at all.
Jewelry is the final touch in fashion.
If you're wearing a dress that costs tens of millions, the jewelry on your body should easily exceed 100 million to match. If you haven't purchased jewelry, it's a way of indicating that you lacked the money from the beginning.
It ans the reasons for treating you as a VVIP will disappear in the future, so they are removed from the invitation list.
"Wait, let see that list for a mont."
The employee, who was about to leave, hurriedly handed over the list.
I carefully examined the list of custors with less than 100 million, noting their reservation purchase history, husbands' occupations, and personal details of their household mbers.
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