"How’s it difficult? In places without exclusive stores, even though we have cooperative sellers, there aren’t many of them! After all, our factory price isn’t cheap, so high prices don’t sell, low prices don’t profit, and selling fakes cos with liability. Of course, they’d prefer sourcing from other rosewood furniture factories rather than us!" Yi Xiaolin said frustratedly.
"If cooperative sellers aren’t willing, why not do brand franchise stores?" Yi Anguo suggested.
"Make them follow our brand store’s decoration style, have a unified retail price, and for every set sold, give them a commission. If their monthly sales reach a certain amount, reward them more. Invite prospective franchisees to visit our brand stores, experience personally, and see if joining our brand store can really make money."
"Business people are sharp. Let them experience it firsthand, and they’ll know if it makes money and whether to invest or franchise."
"Also, the issue of location is crucial. You must strive to ensure that opening a franchise ans sustaining it. Every franchise store opened must ensure the other party can make money."
"So not everyone who wants to franchise is qualified. If soone opens a franchise in a remote small town, it won’t work. Clearly, they won’t make money there!"
"It must be in economically developed big cities, provincial capitals, central cities, prefecture-level cities, and for counties, it depends on the economic situation. Those counties with only tens of thousands of people, national poverty counties, don’t even consider them. They definitely won’t succeed."
"Oh! I get it now, this logic is just like Hu Jing’s Quiet Convenience Store. Should we charge a brand franchise fee too?" Yi Xiaolin suddenly realized.
"Pretty much! If it’s not working, then learn more, hire so professional marketing talents, and seek advice humbly." Yi Anguo thought for a while and then added.
"Additionally! We can leverage the internet to sell online. First, open an An Country Furniture flagship store on the Quiet Online Supermarket, offering free ho delivery service."
"Free ho delivery is doable. Anyway, working with Quiet Logistics can handle it. Rosewood furniture is manageable, but solid wood furniture needs assembly at the custor’s ho. That’s tricky! We can’t expect Quiet Logistics people to know how to assemble furniture, right?" Yi Xiaolin asked.
In physical stores, furniture is delivered and assembled by the store, but for online purchases, this becos complicated.
"No, we can shoot videos on assembling solid wood furniture, teaching consurs step-by-step how to assemble the furniture they bought. We can also include tools needed for assembly like screwdrivers and hex wrenches, so when consurs receive the goods, they can assemble them by following our online videos." Yi Anguo instructed.
"It can be done this way too! Can consurs accept this?" Yi Xiaolin couldn’t help but exclaim.
"We’ll find out if they can accept it once we try! If consurs don’t accept it, we can cooperate with professional furniture logistics companies to deliver and assemble the furniture at ho, offering them so compensation." Yi Anguo said.
"If consurs are willing to assemble themselves, it’s more economical. If we deliver and install, the price will definitely be higher, adding extra installation fees, making the total price similar to physical stores."
"Choosing self-assembly with a cheaper price will definitely lead more people to opt for self-installation, since everyone wants to save a bit more money."
Besides just selling furniture online, Yi Anguo also plans to take real estate agency rentals and sales business online in the future.
Renting houses online, selling houses online, dating online, matchmaking online—it’s the era of the internet, especially with the advent of the 3G era. The rapid developnt of mobile internet will make people’s work and life inseparable from mobile internet.
Quiet Pay officially launched the Yu’e Bao financial service, allowing users to store spare change in Yu’e Bao. The money in Yu’e Bao can be deposited and withdrawn anyti to a bank account or used for shopping at any ti.
Most importantly, the money in Yu’e Bao earns interest, and the interest is quite high.
Put it this way, a $10,000 deposit in the bank only yields 0.36% on demand deposit, which ans only $36 interest a year.
The annual fixed term rate is 2.25%, aning if you deposit $10,000 in the bank, you’ll earn $225 in interest a year, needing a five-year deposit to get a 3.6% rate.
But if you put $10,000 in Quiet Pay’s Yu’e Bao, the daily interest inco exceeds $1, amounting to at least $365 a year, a higher rate than a five-year fixed term in the bank.
However, if you deposit for a five-year term in the bank, you can’t withdraw halfway. If you do, it will only yield demand deposit interest.
While with the money in Quiet Pay’s Yu’e Bao, you can withdraw at any ti without affecting your interest inco at all.
This gap is significant, as very few ordinary people choose a five-year fixed deposit. After all, who knows when sothing will happen that requires money? If you pull out mid-term, you’re left with demand deposit interest, so why opt for a five-year term?
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