Ding Yue priced this Feiyue Future New Energy Vehicle at 460,000 yuan, ensuring a sufficient profit margin, but there was another reason.
That was competition!
This price range of four to five hundred thousand yuan sees competition dostically from the products of two new energy vehicle companies.
One is a foreign business, naly the famous Tesla from The United States.
The other is a dostic player, the Penguin Auto Group’s new energy vehicles, being a subsidiary of the Penguin Group.
Speaking of Penguin Group, it used to be just an internet company, but now it has dipped its toes into various industries. A few years ago, they grabbed a great opportunity with new energy vehicles, which took off and yielded significant successes.
Both of these new energy vehicle companies released new models this year, priced around four or five hundred thousand yuan.
Therefore, Ding Yue also set a price within this range to facilitate competition with these two new energy vehicle companies, as the Feiyue Future’s technology and performance were undeniably superior and completely outclassed the Penguin T666 and Tesla Model 4.
So undoubtedly, consurs would know exactly what car to buy when they ’voted with their feet.’
Otherwise, if Ding Yue had set the price for the Feiyue Future New Energy Vehicle at over a million yuan to pursue higher profits, it would not have posed any threat to Tesla or Penguin Car.
It would be a product for two different buyer segnts: the wealthy could choose the Feiyue Future New Energy Vehicle, while the average office workers would still opt for the relatively cheaper Tesla and Penguin Car.
This way, Penguin Car and Tesla would continue to thrive. Besides, a price tag of a million yuan is not exactly people-friendly for the citizens of Xia Country.
With a price of 460,000 yuan, and factoring in the down paynt and such, it’s actually not that expensive, and anyone with so savings could afford a Feiyue Future New Energy Vehicle.
"I’ve finished introducing this Feiyue Future; the price is 460,000 yuan. As for governnt subsidies for this new energy vehicle, there is no concrete news yet, but I believe it will get a substantial amount. After the subsidies, the price will definitely be under 400,000 yuan. As for when presales will begin, we are going to officially start on January 1st of next year. At that ti, those of you who want to buy a Feiyue Future can go to Feiyue Group’s official website to place a preorder."
At the product launch event in the Central Sports Stadium of Mist City Arts and Science University, Ding Yue wrapped up the event.
Today’s launch event had been an unqualified success.
From the debut of the Feiyue Future to the astounding performance and technology, followed by the shocking price announcent and the presales date reveal by Ding Yue, which would officially begin a week later on New Year’s Day.
By that ti, Ding Yue would just be waiting to rake in the cash.
"Ah! Presales are only starting in a week! I wish I could have a Feiyue Future right now!"
"I’m dying with laughter, Huawei and Xiaomi announced they’re quitting the new energy vehicle industry right after Feiyue Future was launched."
"Excuse my ignorance, but how much is the governnt’s subsidy for this Feiyue Future?"
"The suggested retail price is 460,000 yuan, but we probably only have to spend around three hundred thousand to get it. With such an amazing new energy vehicle, the governnt subsidies are quite generous."
"Does anyone inside know how much the subsidy is?"
"No idea, maybe we have to wait a few days for the governnt to announce the specific subsidy prices."
"Weren’t they saying that new energy vehicles could be subsidized by sixty thousand yuan?"
"If we go by the forr subsidy rate, then subtracting sixty thousand ans we would only need four hundred thousand to buy a Feiyue Future."
"Four hundred thousand, with a thirty percent down paynt, that’s only one hundred twenty thousand? Holy shit, I just happen to have one hundred twenty thousand in savings; does that an I could also afford this amazing Feiyue Future?"
"I heard that the governnt is setting this year’s new energy vehicle subsidies based on each individual vehicle."
"The subsidy for the Penguin T666 is sixty thousand yuan."
"Tesla’s Model 4 is also about sixty thousand, so I guess the subsidy for the Feiyue Future will be around sixty thousand as well."
Netizens in the live stream of the event engaged in all sorts of discussions.
One of the topics of greatest interest to the netizens was how much the governnt subsidy for the Feiyue Future New Energy Vehicle would be.
Xia Country is currently vigorously developing new energy vehicles, and due to this major trend, new energy vehicles will beco the main mode of transportation, gradually replacing traditional fuel vehicles.
So, the governnt has provided corresponding subsidies for new energy vehicle companies, which ultimately will allow consurs to enjoy discounts, while also enabling automakers to ensure their profits.
"OK, today’s event has co to an end. Those who want to stay updated on news about the Feiyue Future New Energy Vehicle can follow the relevant Twitter posts and official website. We look forward to welcoming everyone to the Feiyue Future user family."
Smiling, Ding Yue finished speaking, bowed, and then turned to walk off the stage.
Ding Yue had successfully accomplished what he needed to do in this launch event.
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