"Whether it can last for half a year is still a question," Fu Shihan reminded in a flat voice. "The announcent doesn’t specify an end date for the event, which ans it could stop at any ti."
"Unless I’m mistaken, wasn’t it Ding Lvmao who fronted the money for the initial investnt?"
Without thinking, Su Wanxin accidentally voiced her ntal image of Ding Kai Ze. Hearing this, Fu Shihan let out a light chuckle, prompting an embarrassed cough from Su Wanxin, who urged him to be serious.
Imagining her current expression, Fu Shihan asked in a low voice, "So, faced with this situation, what do you plan to do?"
"Um... I guess I’ll go back and try a cup of their coffee to see what it’s like."
Su Wanxin said this with a teasing tone.
"I think based on Ding Kai Ze’s usual behavior, whatever he’s giving away definitely won’t be anything decent. If he can fake his own products, let alone sothing he’s giving away for free."
Fu Shihan’s eyes subtly brightened, filled with admiration and sheer fondness for Su Wanxin’s innate sharpness.
Being with her, he didn’t need to spell things out; a look, or a hint, and she would understand it all.
She was well aware that in this business war, if the opponent planned to start with public opinion, her best strategy was to fight back with public opinion.
Holding his phone, listening to her voice, Fu Shihan suddenly really wanted to see her.
"When does President Su have ti to et for a al?"
Fu Shihan’s voice, tinged with mirth, ca through the earpiece, prompting Su Wanxin to roll her eyes at his lack of seriousness.
et for a al? We see each other every day across our doors, what’s there to et for?
Fu Shihan noticed her silence and answered himself: "Alright, then let’s et tonight."
Su Wanxin took a deep breath, about to retort, but the guy on the other end hung up, denying her the chance.
Putting down the phone, Fu Shihan looked at two docunts before his secretary reminded him it was ti for a eting.
He had Lin Rui keep an eye on the Ding Family’s movents and then called Fu Shiyi.
Fu Shiyi, responsible for entertainnt and dia-related affairs, naturally knew so online marketing influencers.
Fu Shihan instructed her to find these people and hype Kairun Group and ST’s "charitable" act—blind, extravagant praise.
Upon hearing that he wanted to market for the competitor, Fu Shiyi knew he was up to no good, but for the life of her couldn’t figure out what he was thinking.
"Why would you think to advertise for the Shen Family?" she asked, puzzled.
"The higher they’re lifted, the harder they fall," he replied.
After hearing his plan, Fu Shiyi thought to herself that nobody played dirtier than Fu Shihan.
Fu Shihan had her promote that the upcoming event would give out hand-ground Italian coffee.
This would definitely raise the audience’s expectations, while what ST would actually provide would certainly be cheap instant coffee. So when the ti ca, and disappointnt set in, they were bound to be criticized by netizens for false advertising.
Fu Shiyi did as he asked, and that evening, while Shen Wenguang and Ding Kai Ze were still calculating the cost of their next move, they found that soone had already set up their subsequent activities online.
Free hand-ground Italian coffee? Had they gone mad?
Even selling instant coffee for a few cents a cup felt too expensive for such a giveaway, let alone hand-ground?
How much money would they have to give away for this?
Many prominent Weibo accounts posted the ssage, and the tagline "ST keeps you warm through winter" even trended.
At this point, if they publicly denied it and admitted they were only giving away instant coffee, it would be a massive blunder and invitation for ridicule. But if they didn’t deny it, it wouldn’t just be their face that hurt, but their wallet.
The thought of his money being given away for free was agonizing for Ding Kai Ze.
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