The second wife was full of doubts, but Xia Xiaolan told her to calm down.
"Unless several state-owned shopping malls cut their prices across the board, they will take away all our custors. If they only cut prices for a certain type of goods in turn, they will only attract custors who have a demand for specific goods in the past. ...Our guests will be diverted, but not all of them."
As Asia should not fight, the several state-owned shopping malls will have no unified enemy.
No matter what alliance it is, it must have a neat and unified goal.
If this goal is lost, the stability of the alliance will be greatly weakened.
To give the simplest example, Zijingshan Departnt Store engages in discount sales for won's clothing, and Shangdu Departnt Store has reduced the price of ho appliances. No matter how you look at it, the big price cuts on ho appliances are more attractive to the citizens of the rchants.
You can buy one or two less clothes. For large items like ho appliances, it is rare to encounter big price cuts. Of course, you have to seize the opportunity to buy!
At that ti, the state-owned stores are not only grabbing custors from Asia, they are competing for custors. There are more custors going to Shangdu Departnt Store than Zijingshan Departnt Store. How does Zijingshan Departnt Store feel about it? Xia Xiaolan is looking forward to it!
Seeing that the second aunt and Song Minglan both wanted to say sothing and stopped, Xia Xiaolan explained two sentences:
"What I said should not be a fight, not to stand firm. We should engage in sales promotion, but we can't be the rhythm of those state-owned shopping malls. For example, the clothing item is now in September. Although sumr clothes can be worn, as soon as they enter 10 Shouldnt it be ti to wear autumn clothes in October? Then, before October, we should sell the sumr clothes in the mall at a discount. A 50% discount is also right, but if it shouldnt be discounted, we cant move!"
Why shouldn't it be discounted?
Take the clothing category as an example, that is, autumn clothing.
I haven't seen any new ones on sale.
The faster the price drops, the happier consurs may not be.
Especially consurs who bought at regular prices before will have a bump in their hearts.
Asia is not a supermarket, but Asia is a mid-to-high-end shopping mall. How can it be compelled not to be at all.
Besides, its not nice to say a 50% discount. Xia Xiaolan still prefers'buy one get one free' for out-of-season clothing, which is to buy one piece of clothing. You can choose another one in the special price area. One item is settled and one item of clothing is spent, but two items are bought. Isn't this a 50% discount?
What's better than a 50% discount is to sell one more inventory!
If you should not fight, you should not fight. At any rate, Song Minglan breathed a sigh of relief. According to Xia Xiaolan's instructions, he put an advertisent on the provincial stage that night.
"Asia is looking back on new and old custors with great affection. On September 21st, all sumr clothes will buy one and get one free.
"n's and won's, n's and won's sandals, buy one get one free!"
"On September 21, you dare to buy, I dare to give it!"
The current TV comrcials are also interesting. There is a line of subtitles hanging at the bottom of the TV screen, so you can watch it no matter what you watch.
Flyers are also needed.
Big banners were also made overnight and hung on the outer walls of the Asia Mall.
The won's honor guard called Asia again carried a sign and circled Erqi Square. The effect of this advertisent was very good.
Naturally, Lu Hongbo of Zijingshan Departnt Store quickly received the news, and the heads of several state-owned shopping malls got together again.
"Old Lu's thod is better, young people just can't hold back!"
"Old Lu, I heard that people were going to have a wedding drink, but you stopped them? You, what should I do to force the young lesbians to cry!"
Lu Hongbo's eyes stared:
"Don't do it anymore. On the day my wedding was held, you were all present. I stopped people. No one of you objected. Just watch doing sinners, and now I'm still talking coldly!"
Everyone laughed, not even dare to say.
If you want to change other things, these n really have a hard ti rejecting a beautiful lesbian, and most of them will be compassionate.
But this alone will not work.
Softhearted?
They were so soft-hearted that they couldn't even keep the business in their own mall.
Although state-owned shopping malls do not evaluate performance, they also have asurent standards. If their performance during managent is too poor, they will be replaced by other people. It is a matter of everyone's rice bowl, and no one is in the mood to pity the jade.
Lu Hongbo was right. The day before yesterday, Xia Xiaolan ca to congratulate him but was turned away. Everyone was a witness.
This is Lu Hongbo's statent, and it is also the way everyone acquiesces. The young and energetic President Xia of Asia can't bear such humiliation. When he gets angry, isn't it because they lead the nose and ran away.
Just like at the mont, Zijingshan Departnt Store has a 30% discount on won's clothing, and Asia dared to call the whole sumr to buy one, get one free. This is even more ruthless than Zijingshan Departnt Store.
If you buy one get one free, you won't make any money at all.
In addition to other costs, we have to post money inside.
But I always think sothing is weird, sothing is wrong...
"Lao Lu, people are chanting the slogan of buy one get one free, what do you plan to do, or a 30% discount for won's clothing? Isn't this too unattractive for the common people in the business capital?"
Lu Hongbo finally reacted and couldn't help but sneer, "Asia is still playing tricks this sumr. Why buy one get one free from the whole audience? You see that the advertiser writes about sumr clothes. Her promotion is not only competing with us. Son, I still have to take the opportunity to clear off the off-season clothing. This kind of promotion is not sincere at all. The Zijingshan won's clothing is 30% off, which is included with the autumn clothes!"
The person in charge who was still laughing just now lost his taste.
Asia, the surna Xia, is really shaless.
Not serious at all.
Several of them have joined forces to cut prices and promote. Asia is still thinking about taking the opportunity to clean up the inventory?
"That's not right, Asia only opened at the end of August. There werent many sumr clothes at all. The business was good before, this"
Isn't this playing with them?
It seems to be a serious challenge, but in fact, it is playing house and clearing away those inventories that are not much in the first place.
At this mont, even Lu Hongbo felt uncomfortable.
But Lu Hongbo quickly regained his energy:
"The reduced price of clothing is just an appetizer. The real big al is still on the promotion of ho appliances. Your departnt store is really bleeding this ti. It depends on how Asia is going to deal with it!"
The person in charge of the Shangdu Departnt Store who was nad feels distressed.
The profit of ho appliances is very high, so I didnt worry about selling it. The person in charge is also very distressed if I want to use this one to make a big price cut to attract custors.
However, when I thought about it, the comrcial departnt store was uncomfortable, and the Hong Kong businessn behind Asia must also feel distressed. Several business occasions ca up to deal with Asias family. They shared the losses, but Asia suffered the losses alone... how about Hong Kong businessn, Hong Kong businessn Is your money no longer money?
Well, Hong Kong businessn are indeed rich in wealth!
"Old Lu, if Asia really can afford it, what promotion we do and it keeps up, what should we do?"
Lu Hongbo pondered for a mont:
"Didn't we say that before, we must be prepared for a protracted battle, and again, I want to set up a sorority to invite all those suppliers to talk together."
Hey, this is to engage in Asia in the supply of goods?
This is a good way.
Everyone nodded in agreent, and even urged Lu Hongbo. The sooner this sorority is held, the better!
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