-Negotiation is like giving water to a thirsty person. The amount you can get depends on how thirsty you make your opponent. It seems like I got a lot from you.
It was ti to return his words that he had swallowed his pride.
“People who are thirsty tend to dig wells.”
Yoo-hyun’s lips curled up.
What was Son Jeong thinking right now?
He didn’t know the details, but he knew that he was very interested in this side.
He had skipped the interdiate process and achieved an amazing result in one breath, so he couldn’t help but be curious.
That’s why Yoo-hyun was sure.
‘He will definitely contact .’
It was only a matter of ti, he would eventually give up his pride and dig a well.
All that was left was to wait until his throat was more dry.
But he didn’t intend to sit still.
“Shall we get moving then?”
Late morning, Yoo-hyun stretched and got up from his seat.
The place he visited for his appointnt was Akihabara Electronics Market.
This place was huge, as it was the largest electronics complex in Japan.
The buildings lined up with large banners as if to ask him to look at them.
-Akihabara Electronics Market Fall Festival!
During the festival period that lasted for two weeks, there were huge discounts and various events planned.
Was it because of that?
It felt more crowded than usual today.
Buzzing.
Yoo-hyun walked alone on the busy street with people.
Young part-tirs ca up with bright smiles and handed out flyers.
“We have a discount event to celebrate the festival. Please stop by Yodobashi Cara.”
“Here’s a coupon that you can use at Ishimaru Denki. It’s only valid today.”
Another part-tir also offered a paper as if he had been waiting.
The flyer ads were no different from those in Korea.
But the part-tirs who wore maid costus and handed out flyers were an exotic sight that could only be seen here.
The unique spectacle was not the end.
As he crossed the road and approached the vacant lot, people who cosplayed as animation characters posed, and behind them, a huge Evangelion robot showed off its majesty.
Click. Click.
The people who gathered pressed the cara shutter.
It all looked so natural as if it was part of the culture.
Yoo-hyun passed by the street vendors and entered the large electronics store.
From the entrance, various pamphlets lined up.
Floor guide, discount prices of various products, coupons, etc. Dozens of printed materials were scattered on the floor.
Yoo-hyun picked up a pamphlet that showed the location of the electronics store and muttered.
“These people really love paper.”
As always, the paper was packed with letters.
It would have been neatly organized if they provided information with a mobile app, but they insisted on putting all the information on paper.
Was it because of this deeply rooted conservative culture?
Japan was a developed country in its own way, but it had been slow to develop in the IT field.
They still preferred cash over credit cards, and magazines over internet information.
Things that he used to take for granted now felt different.
What if he could change this?
The opportunity would be endless.
In other words, Japan was a land of opportunity for Korean companies that had advanced technologically.
Yoo-hyun was thinking about this and that as he walked.
“Yoo-hyun hyung!”
He turned his head at the voice that called him and saw Nadoha running towards him with a bright face.
Yoo-hyun asked his neatly dressed brother in Japanese as usual.
“What’s up, you said you were going to shoot, but it was here?”
“Yes. NHK is shooting a special feature on the electronics market festival.”
“Really? What about Shinozaki?”
“She’s over there talking to the PD.”
Nadoha answered without hesitation, as if he was used to Japanese.
Yoo-hyun gave him a thumbs up and looked at where he pointed.
There was Shinozaki Minami, who had white skin, thin eyebrows, and round eyes like a rabbit.
The entertainnt magazine editor wouldn’t have co here just to see the electronics products.
“Do celebrities co here too?”
“No. Today’s shooting is just an introduction, so there’s no special guest.”
“Then why did you co?”
Yoo-hyun asked.
Suddenly, Shinozaki Minami ca closer and greeted him with a squeaky voice, pushing her face forward.
“Oh my. Steve, long ti no see.”
“Yes. How have you been?”
“I’ve been well. I always feel this whenever I see you, but Steve has a real actor’s face. How about debuting this ti? I’ll push you.”
“You’re saying that again.”
“I’m serious. You have a good personality, good proportions, good skills. You’re really worthy of Doha. I think you two should… Oh? Excuse .”
Shinozaki Minami, who was babbling in a high-pitched voice, turned around at the call of the PD.
She walked away with a brisk pace, and her back looked very cheerful.
Yoo-hyun muttered.
“She looks really happy.”
“She has a reason to be. She didn’t co here to work, but to play.”
“Play?”
Nadoha wrapped around Yoo-hyun, who tilted his head.
“Um… Hyung, aren’t you going up? They said they just set up the Hansung booth.”
“I was going to. But what’s up with you?”
“You’ll see soon. See you later.”
Nadoha pushed Yoo-hyun’s back with a smile.
What’s going on?
He was puzzled, but Yoo-hyun moved to the eting place first.
Yoo-hyun got on the escalator and held up his phone to display the ssage that ca a while ago.
-ntor, we have entered the electronics store on the 3rd floor, booth A07. Please contact and I’ll co to et you.
Yoo-hyun confird the content sent by Jang Junsik, who was promoted this year, and muttered.
“You’ve grown a lot, our Junsik.”
He used to be very nervous and ignorant, but now he had grown up and beca the person in charge of entering Japan.
Being in charge was not a big deal, but he had quite a few employees from the subsidiary under him.
Kim Hyun-min, the executive of Hansung Display who accompanied him, was also under his control.
‘How did they get tangled up?’
Yoo-hyun entered the third floor with a snicker.
The third floor was a special section for electronic products, where booths were set up in an event format during the festival period.
Hansung Electronics had joined this place, where major Japanese electronic companies had put a lot of effort to secure their spots.
This alone showed the changed status of Hansung.
Would their entry into Japan be successful then?
Not likely.
The location was the problem to begin with.
Hansung’s booth was in the smallest corner of the floor, which made it relatively less exposed.
They had to make people co to them on purpose, but Hansung’s na value was not that high in Japan.
They needed another opportunity, but it was not easy.
Sigh.
Yoo-hyun, who had entered the third floor, opened the IT magazines that were placed next to the escalator.
There was no introduction of Hansung Electronics in any of the major magazines, including Morumoru.
Only the na of the new TV that was launched this ti was briefly ntioned.
Click.
A man approached Yoo-hyun, who was browsing the magazines.
The man had a checkered shirt, horn-rimd glasses, and a large round face. He looked at the magazine that Yoo-hyun had opened and asked.
“Mr. Steve, what are you doing?”
“I was just checking how well Mr. Yoshike wrote the article.”
Yoo-hyun smiled, and Yoshike Matsutaka, the editor-in-chief of Morumoru IT magazine, raised his eyebrows.
“Haha. How is it?”
“It’s very detailed and shows the pros and cons well. I think it will be a good guide for the consurs. But there is a slight regrettable point.”
“What is it?”
Yoo-hyun expressed his opinion without hesitation.
“It’s a special article for the festival, but there is no content about Hansung Electronics, who participated here.”
“Well, there is a limit to the space. We have to deal with the competitive companies.”
“Even though Hansung’s TV is competing for the first and second place in global sales?”
Hansung Electronics’ TV had overwheld the Japanese companies in the global market, but the atmosphere in Japan was not acknowledging it.
Yoshike Matsutaka, who was in the sa position, explained the reason.
“Japan values the picture quality very much. Hansung TV is popular in the world market, but it is weak compared to Sony, Sharp, and Panasonic of Japan.”
“I know that Hansung Electronics did not fall behind in the international picture quality evaluation.”
“That was not a detailed evaluation. The sharpness technology that makes the outline clear, or the local dimming technology that increases the contrast ratio, are far superior in the Japanese companies. And…”
It was a common trait of the Morumoru editors to talk a lot in their fields.
Yoshike Matsutaka, who had been ranting for a while, coughed.
“Ahem. I got excited again.”
“No, it’s very interesting. I also think that the perspectives can be so different.”
“Different?”
“Yes. I think the part you ntioned is not sothing that the custors can perceive. I wonder if it is right to argue about the superiority of the picture quality with that degree of difference.”
Yoshike Matsutaka’s eyes changed subtly when he heard Yoo-hyun’s answer.
“Mr. Steve, do you still think that the Japanese market is a tilted playground?”
“That’s the truth.”
“This is sothing. How can I explain it so that you can accept it?”
Yoshike Matsutaka scratched his head as if he was troubled.
Yoo-hyun looked at him and recalled the mory of the last drinking party.
He had argued about the Japanese market and expressed his opposite opinion.
-Mr. Steve, I think you have a prejudice against the Japanese market. The reason why Korean products are not strong in Japan is not because the dia does not cover them, but because they lack competitiveness. Consurs are wise.
His logic was that if the product was good, the wise consurs would choose it.
He deeply believed that the Japanese market was never biased.
Really?
Yoo-hyun’s thought was completely different, but on the other hand, he understood his mind.
‘Because he had been successful like that.’
Yoshike Matsutaka would not pretend to be ignorant.
He had built his reputation with the articles of the products that the Japanese consurs had chosen, so he had no reason to care about the Korean products that they had ignored.
He had not even seen much of the Korean products in the first place.
That’s why Yoo-hyun wanted to expand the Japanese River as soon as possible.
If he could see the fifty thousand reviews that ca up on the River, wouldn’t his view change from focusing only on the Japanese products?
He believed that when he treated other products with an equal eye, the change would begin.
Tap tap.
Yoshike Matsutaka, who had been tapping his temple and thinking, clapped his hands as he had a sudden idea.
“That’s right! I just rembered that there is a TV comparison demonstration here today.”
“A comparison demonstration?”
“Yes. Custors will evaluate the TVs themselves. Let’s go together. I’ll show you that the Japanese market is fair.”
Yoshike Matsutaka pulled Yoo-hyun’s arm confidently.
The place where the TV comparison demonstration was held was a separate event hall connected to the third floor.
Yoo-hyun had stopped by here before heading to the Hansung booth.
There was a banner at the entrance that announced the event.
-Special event! Major companies TV comparison demonstration!
Comparison demonstration.
This event, where several TVs were compared at the sa ti, was scheduled to be broadcasted on NHK.
Four companies participated here: Sony, Sharp, Panasonic of Japan, and Hansung of Korea.
That’s why Yoo-hyun was more curious.
Hansung is coming out?
It was an impossible thing when he looked back at the past history.
Reviews
All reviews (0)