In the season when buds spring and the flowers of literature bloom, the Annual Spring Literary Contest was unexpectedly disrupted by a crazy bald man who boasted of winning an unprecedented 16 literary awards simultaneously.
The publics reaction to this situation, where it was almost certain that these 16 awards were bought with money, could be categorized into three stages.
Of course, all were criticisms.
But there were levels to these criticisms.
First, Stage 1: The Uninford.
[He bought literary awards with money? Isnt that illegal?]
[Thats typical of the Korean literary world, what else]
Such disgrace was not uncommon in the Korean literary circles.
For most people, this incident was just that and nothing more.
They neither cared more about it nor wanted to. The controversy, while loud within the literary circles, barely made a ripple in the wider public opinion.
However, those who knew about the practice of debut fees reacted differently.
Stage 2: The Sowhat Inford.
[Hes blatantly exposing it? What a despicable person!]
[Doesnt he think about others dignity? Tsk!]
The practice of debut fees was an open secret. It hadnt been a problem before because this practice wasnt considered a cri per se.
Firstly, there were no visible victims.
Those who wanted to buy the title of a published author and cash-strapped literary magazines benefited from each other; it wasnt a structure where one side harbored grievances.
Of course, many frowned upon this custom, seeing it as unfair to those who genuinely wanted to beco authors through legitimate ans
But since those who bought their way into major literary circles were not respected, there was no need to make it an issue.
The majors kept their lofty dignity, and the minors barely managed to make ends et
That was the structure.
Thats why they were even more furious.
Was it necessary to expose it in such a manner, causing inconvenience to many? What about the dignity of the literary magazines that had been selling awards and the authors who paid the debut fees to continue their community activities?
This was the view of most writers and industry insiders. Even those who usually despised the practice of debut fees felt the sa. Its a rule that only family can criticize family, not outsiders.
But a very few thought deeper.
Stage 3: The Well-Inford.
Needless to say, the anger at Stage 3 was incomparable to that of Stages 1 and 2.
Lim Yang-wook, this bastard must have made a fortune.
Yang Sung-jun, the head of Baekhak Publishings Planning Departnt, was at Stage 3.
EP 2 Other
These days, life at the company felt precious to Departnt Head Yang Sung-jun.
It felt like a test of endurance.
The reason was, of course, the 16 books published by Lim Yang-wook.
Just looking at the books, one could guess how much money Lim Yang-wook had made. There were no shortcuts taken in cover, paper, design, or finishing.
Of course, the price of the books was a bit high.
But what did that matter?
Readers dont buy books based on their price.
Books are a unique product.
They dont sell more because theyre cheap, nor do they sell less because theyre expensive. This fact had been proven over the past decades by nurous publishers, often with tears of blood.
The books readers buy are those they want to own.
The content of the book is a secondary consideration. If they really want to read, they can go to a library. Theres no need to buy it.
People buy books for reasons like:
It would look pretty on the bookshelf,
Written by a favorite author,
Having bought the previous series, they cant skip the next,
Its currently trending,
The cover is beautiful,
Simply put, because they want to own it.
Thats why they buy books.
And in the eyes of Departnt Head Yang Sung-jun (albeit begrudgingly), these books had all the elents that made them desirable to own.
Starting with the design, which was enough to invoke the desire to collect.
Just the text printed against a background color.
That was the entirety of the design.
But calling this simple would be a disservice to any editors qualifications. This was minimalism.
Of course, Lim Yang-wook, that guy, probably made the book look like this because he was out of money, but a few minor details elevated this simplicity to minimalism. It made one think that God is in the details.
Each book had a sophisticated and premium color symbolizing its mood. This color was used as the background, with the titles letters in a color that symbolized the core the.
The titles were all in a neat and simple font. This was true for all 16 volus. So, even when put together, they did not feel out of place.
This ant the following:
The 16 books were essentially a set.
The placent of the titles was precisely the sa, and the small symbol attached to the side of each book was identical, giving a sense of design stability when the 16 volus were placed side by side.
Therefore, it was not uncommon for a person to buy all 16 volus. And even if not to that extent, it was rare for soone to buy just one. They often bought three or four at a ti.
It was a design intended to be like this from the start.
Damn it
It was impressive, considering it was ticulously crafted by soone who knew the industry inside out, even if that person was detestable.
Of course, no matter how good the design, if the content was crap or if people didnt even know the book existed, it would all be in vain
Sohow, Lim Yang-wook had discovered a monster of a newcor and succeeded in marketing in the most shocking way.
Chewing over this fact, Yang Sung-jun, the departnt head, often felt the sa intense emotion he had felt two years ago, before Lim Yang-wooks demotion.
It was jealousy.
If this is the outco for a one-person publishing house Damn it!
Jealousy is an emotion that can make a person as obsessed with soone as love does. So, Yang Sung-jun thoroughly investigated Lim Yang-wooks actions, like soone rummaging through their exs Instagram. Which printing company he used, which warehouse he rented, how well the books were selling.
Although he couldnt find the reclusive author, Yang Sung-jun already had a rough idea of Lim Yang-wooks business trajectory.
A thousand copies.
Not long after publication, already a thousand copies had been sold. This ant that selling 2,000 copies would soon be a breeze.
Selling 2,000 copies ant a decent number of people had bought them from bookstores across the country, and the stores would likely place more orders and prominently display the books.
Then they would sell even more.
Damn! Damn! Damn!
Yang Sung-jun knew this industry all too well.
Therefore, he could clearly see the inco Lim Yang-wook would make from these books, and more importantly, such performance would surely attract other publishers to woo him.
In other words, Lim Yang-wook had made a coback.
A glamorous one.
Every ti he thought about having to face that guy again in the industry, Departnt Head Yang Sung-jun felt his guts twist in disgust.
Hey! Assistant Kim! Did you get the critic?
Yes, yes! Ive asked Critic Oh Min-sang to write in as critical a tone as possible.
Good. Tell them to stop liking such worthless books!
So, Yang Sung-juns sabotage was focused on making Lim Yang-wook sell as few books as possible.
Hiring critics to pour out negative reviews, spreading rumors through internet news, inciting that Lim Yang-wooks expos of the debut fee practice was an insult to the entire Korean literary world
Still, his jealousy didnt cool down easily, so Yang Sung-jun continued his investigations to the end.
And then, a shocking fact erged.
Oh! Fifty thousand copies?!
It was the fact that Lim Yang-wook had stockpiled 50,000 copies of the book.
This ant Lim Yang-wook had bet all his assets on this venture, maybe even incurred debts.
Even the usually composed Kim Sang-guk, the chief director, muttered upon hearing this.
A real madman
It seed Chief Director Kim Sang-guk had made up his mind firmly.
This guy, we cant just let him be. Hell keep blabbering about how he sold all 50,000 copies by ranting about the debut fee issue. If this goes on and he ends up on current affairs programs, itll be a disgrace to the whole industry. I have to talk to the people at Baekhak Daily and Baekhak Cultural Broadcasting to shut him up.
Baekhak is a giant dia group.
They own newspapers and broadcasting stations. Thats why Baekhak Publishing can threaten small internet news companies. The publishing and newspaper industries are inseparably linked.
Naturally, if soone like Lim Yang-wook, a re individual, is targeted with intent, he can be instantly discredited. In this sense, the chief directors decision was textbook.
But Yang Sung-jun, the departnt head, felt a chill.
Did Lim Yang-wook really not know this would happen?
Did he, without any backup plan, bring things to this point?
His concern soon proved to be well-founded.
What in the world is this!
* * *
A minor?
Professor Gu Hak-jun asked Lim Yang-wook,
And the mysterious author, this question.
[Why didnt you submit your good writing to the Annual Spring Literary Contest?]
Interpreted, this question ans:
[Why didnt you choose the proper path of the Annual Spring Literary Contest, but instead opted for a shortcut by buying 16 literary awards and attempting noise marketing?]
To that, Lim Yang-wook answered:
The author is a minor.
This answer wasnt quite relevant to the first question but provided an excellent response to the more nuanced second question.
Using noise marketing to garner attention and then revealing the authors young age to beco the center of controversy
Isnt that the implication?
Huh, really
In a way, Professor Gu Hak-jun felt that his review had been used for another round of noise marketing, but he wasnt particularly displeased by this.
Of course, until recently, he had been very displeased.
The literary world always purifies itself.
The reason people point fingers at the literary world, labeling it a place where the powerful commit sexual harassnt, is because these incidents were exposed.
And it was the literary world itself that exposed them.
People call the literary world tainted with ghostwriting and plagiarism because these issues were exposed.
Again, it was the literary world itself that exposed them.
Similarly, the reason why the practice of debut fees is such an open secret that even laypeople know about it
is because the literary world has always been critical of itself.
The literary world Professor Gu Hak-jun belonged to was hard to see as a single organization. The term literary world was just a way to collectively refer to the society of nurous literary and artistic individuals.
They were conservative yet progressive, solemn yet free, traditional yet reformative.
Because they were not one entity.
They did not hesitate to criticize each other and themselves, and ultimately criticized society to make the world a better place.
The idea of literary power is sowhat laughable.
When are they mocked as powerless, backless novelists, and when do they suddenly appear as evil villains of literary power when its convenient?
From the perspective of Professor Gu Hak-jun, who held this view, Lim Yang-wooks noise marketing was a truly deplorable act, devoid of humanity.
The practice of debut fees persists because its the lifeline for minor literary magazines. Without it, most small and dium-sized literary magazines would go out of business.
As distasteful as the debut fee practice might be, should we cut off others ans of livelihood?
Everyone has their circumstances and situations to consider.
If we asure others only by our standards without considering theirs, we only end up hurting each other.
But to hurt others just to sell a few books? He thought of them as heartless people.
However.
If the author is a minor, then theres no helping it
If its marketing to showcase a genius author to the world,
Then it can be tolerated. Being used for that is acceptable.
The ergence of a genius author lted Professor Gu Hak-juns heart.
At first, he was flustered and troubled. In todays youths language, it might be expressed as an Oops!
However, the thought that a minor could write such literature had his heart fluttering with excitent.
Naturally, his perspective on the entire incident changed 180 degrees.
Buying one literary award might be a shortcut, but purchasing 16 is art. What really distinguishes good writing? Since when did literary awards beco the standard for judging the quality of literature?
Perhaps Lim Yang-wook decided to beco a villain himself to ring the alarm in this world?
Or maybe, this sprightly idea ca from the young genius author. Challenging established authority is the privilege of the young.
But its important not to confuse ambition with arrogance. Thats sothing to be taught gradually. He wouldnt spare any effort to ensure this talent blossod correctly.
He absolutely couldnt let them beco a drama writer, movie scriptwriter, or a broadcast writer. How many talented individuals had dropped out or changed their course under bleak prospects? This ti, he wouldnt let it slip away.
What would this child look like? Perhaps wearing a high school uniform. A boy? Or a girl?
Preferably, it would be a girl. She could beco good friends with his daughter. But a boy would be fine too. He could teach him fishing and take him along.
Hahaha
In Gu Hak-juns mind, the poor minor literary magazine folks were already forgotten.
Those literary award peddlers? Theyre used to being criticized daily, so what difference would one more ti make? No matter how many tis they are told to stop, they continue, so why bother now.
Ah, right.
He shouldnt be doing this now.
Gu Hak-jun picked up his phone and began writing another article.
* * *
[The interesting part is that those who are most outraged by the recent events, calling it an insult to the literary power, were once the ones most vehently denying the existence of such power in the literary world.
There is no power in literature. The bad habits of the established powers, like kicking away the ladder, are being dismantled, and this dismantlent is happening through the power of the literary world itself. Therefore, there is no power in literature. There are only people. This has been my argunt all along.
However, looking at the current situation, I find myself having to retract my statent. Buying one literary award is an individuals issue, but purchasing sixteen is a systemic problem. Yet, we remain silent about those who buy one award but criticize those who buy sixteen. Why is that? What drives us to criticize them? I would like to call that the power of literature. If not the organized pressure of those who want to protect this system, then what else can we call it?
This book, which won sixteen literary awards, is asking us. It asks if we have even read it. Pushing awards and the literary world aside, it urges us to read it first. Hence, I have decided to return to the essence of being a literary person: to read. How this book will be interpreted in each individuals life, I leave to the readers.]
Professor Gu Hak-jun decided to focus on the arrival of a precious newcor in the literary world, moving away from noise marketing.
He also posted his opinion that if soone could buy sixteen literary awards at once, its not just an individual issue but a problem with the system that allows it.
However, the public opinion did not calm down easily.
Professor Gu Hak-jun, filled with a desire to collect talents, was content with the ergence of a new author, but others had their own perspectives.
And these perspectives clashed, heating up the internet.
[The author is a minor? Thats shocking. How can a young teenager write sothing like this?]
Minor or not, it doesnt matter. Buying 16 literary awards and shalessly promoting it is breaking the rules. How ridiculous must the readers have looked to them to think of doing this?
In the midst of widespread skepticism towards the literary establishnt, its not right to exclude a work just because the author paid a debut fee. It is suspicious that a minor wrote this, though.
[The book is good.]
What good does that do if the Annual Spring Literary Contest is ruined!!!
If the book is good, whats the problem?
[Whether the author is a minor or not, Im just glad such a newcor has erged. Isnt it legendary for a monster newbie to release 16 books at once, covering everything from SF to historical novels?] (TL: SF = Sci-fi)
Eh??? The writing was by a middle/high school student? The one I read?????
Monster Rookie Appears (TL: is used to show trembling i.e. the comnter is trembling )
[Saw on the internet news that the editor originally quit their job due to sexual harassnt issues. Seems fishy.]
Again?
A single letter reveals so much.
[How could a minor write this? It must be ghostwriting. Wouldnt a company that bought over 10 literary awards and did noise marketing not lie about the author?]
This is right
Im staying neutral for now
Why are we talking about a cars neutral gear here?
?
The internet was swirling with all kinds of stories. Shock and doubt, friendliness and hostility were mixed together as nurous people added their comnts.
By this ti, as the controversy was being reproduced and becoming known in the mainstream opinion, not just within the literary circle, the scale of the debate was growing.
It was a perfect ti for marketing.
With a little bit of massaging public opinion, one could create an issue just like a snowball rolling down a hill.
If it were a normal company, the PR or marketing team would have started skillfully dribbling the public opinion
But Lim Yang-wook was not a normal company president.
How could it be a normal company when the president barely knew the na of his own company?
The controversy had already grown too big for Lim Yang-wook to handle alone.
He needed a proper organization. If he didnt have one, hed have to borrow it.
So, Lim Yang-wook was currently facing the CEO of Baekhak Entertainnt.
I would like the help of Baekhak Entertainnts PR departnt.
Really?
Baek Seung-won, the CEO of Baekhak Entertainnt.
He glanced at Lim Yang-wook without much emotion.
CEO Baek Seung-won handed sothing to Lim Yang-wook.
This is a letter our PR departnt sent to Baekhak Publishing.
Lim Yang-wook read the email thoroughly.
In summary, the content was as follows:
[Its .
You fucking assholes.]
Only then did Lim Yang-wook realize that Baekhak Publishings attack could have been devastating for Baekhak Entertainnt.
As sweat trickled down Lim Yang-wooks smooth scalp.
Baek Seung-won smiled brightly.
You think the governnt doesnt know were skimming taxes? They do. But they let it slide because its not a problem. But because of you, it beca an issue. So, I had to et with so high-up officials. Barely managed to cover it up. Okay. Situation handled!
Baek Seung-won finished speaking cleanly, crossed his legs, and leaned back in his chair.
Then, he looked at Lim Yang-wook expectantly, as if to see what he would respond with.
So, how are you going to take responsibility for this?
You know your situation. You were demoted and barely holding onto your job. And then you cause a ss like this? Frankly, no matter how many books you sell, it doesnt bring anything to our company. Instead, you made the companys CEO bow his head to high officials. How will you take responsibility for this?
Thats
Dont even start about making money from selling books. We dont need that pittance.
Its not about that.
Lim Yang-wook, trying to calm his slightly trembling hands and feet, proposed to the highest-ranking superior he had ever t.
Ive planned sothing that could be beneficial for the company.
You just asked for help, didnt you?
Its sothing we can do only if you help.
Will it bring money to our company?
It will.
On what basis are you so confident about its success?
Instead of answering right away, Lim Yang-wook just quietly smiled.
And thought to himself.
A genius.
A talent bestowed by the heavens.
Lim Yang-wook believed in that.
Im thinking of making a broadcast.
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