1014: Chapter 101: The Volcano Crater Beneath the Butt_2 1014: Chapter 101: The Volcano Crater Beneath the Butt_2 The situation has escalated to this point, and they all realize that New Era’s three major pillars are starting to clash internally!
“Overall, the left-leaning marketing strategy integrated with short-video dia has yielded decent results, particularly in diversifying the custor base.
However, the profit margins are below the industry average, and this trend must be taken seriously.”
The OC general manager finished his report and sat down with a blank expression, seemingly still concerned about this trend.
In truth, people are emotional beings; he’s no masochist.
If given a choice, he would certainly choose Lisa.
But in the corporate world, when is there ever a real choice?
Temir had no intention of directly jumping into the fray but provocatively glanced at Lisa, waiting for the blonde-haired “white chick” to take the heat.
After all, Lisa had led OC’s targeted marketing efforts toward the LGBT community, so naturally, she was now on the hook for it.
But Cheng Daqi spoke up first.
“Hmm, I recall that OC’s diversification was driven by two dinsions: one centered on marketing, focusing on expanding the diversity of the custor base, and the other leveraging products to venture into the cosceutical field.
Just now, the data you ntioned seed limited to the fragrance segnt.
How is OC’s cosceutical project progressing?”
Mi’er, trying to use OC’s sluggish expansion as ammunition against us?
Doesn’t seem likely, does it?
The competitive landscape of the perfu industry—you’re well aware of it.
Bringing up perfus as an argunt?
What sense does that make?
Upon hearing Cheng’s question, the OC general manager quickly responded.
“The data for the first quarter doesn’t look very optimistic, and the second-quarter data hasn’t been compiled yet.”
Lisa interjected.
“Not very optimistic?
That doesn’t sound right.
I recall a loss of over 30 million, isn’t that so?”
After speaking, she provocatively glanced at Mi’er.
Sis, you love attacking my past strategies by pointing out the underperformance in the perfu business.
But that’s not enough; you should also bring up the issue of horizontal diversification efforts—that way, your argunt would be much stronger.
The atmosphere in the room instantly chilled.
Gru set down his docunts, pretending to listen attentively while picking up his pen and starting to scribble.
“Losses are perfectly normal; you need investnts to generate returns.
As for the traditional perfu business’s profit margin issue, it should be linked to the rising custor acquisition costs.
Are there any related data on this?”
Cross-industry ventures into cosceuticals—Temir, Lisa, and Cheng are all serious about it.
But everyone knows, with slightly elevated upfront investnt, the project will inevitably look like a bloody loss.
Lisa poised for a duel, while Cheng opted to sheath the sword.
“Yes, as of the first half of the year through April, our user growth increased by 46% compared to the sa period last year, more than doubling the industry average user growth.
Mi’er, high costs for promotion do work.
The value of expanding a broad custor base shouldn’t solely depend on profit margins; it should also focus on the long-tail effect of marketing.”
Lisa: I’m drawing my sword—it’s kill-or-be-killed!
Sis, if you want to step onto the scale, don’t bla for weighing you down to the exact pound and ounce!
“Long-tail effect?
Is that the kind where you ss up brand positioning into sothing utterly ridiculous, then hand shareholders a laughable report telling them—’Hey, we’re essentially a non-profit organization’ as the long-tail outco?
I can accept the result, but I doubt the shareholders will!”
Benny didn’t have a pen; he’s the type of laid-back guy who socializes with all sorts of friends.
So he could only sit upright and endure, constantly managing his expression.
Not quite prison, but close enough.
Watching Gru scribbling furiously on the side and earnestly fooling everyone, Benny suddenly realized he’d need to learn a thing or two from Sheriff Gru if he wanted to climb higher in the corporate world.
Showing up with already prepared docunts and pretending to seek answers is foundational.
Drawing turtles during the eting, at least, looks professional enough—and avoids the agony of the pseudo-prison.
“What kind of brand image do you want?”
Cheng Daqi watched silently as Lisa and Temir argued, seemingly lost in thought.
“It’s not about what I want—it’s about what the market needs!”
Lisa nearly laughed but managed to restrain herself.
“Oh, then user growth is the answer.
The market has made its choice.”
“Short-video marketing isn’t sustainable.
Marketing model shifts will burst this growth bubble.
Don’t tell you don’t understand this principle, my dear General Manager.”
“Effectiveness exists objectively.
Denying positive outcos actually stems from insecurity.
As for what the future holds, you might want to trust that your marketing departnt has at least average competence—my dear Chairman.”
The confrontation was fierce and relentless.
Cheng chose to set aside the disagreent and return to the facts.
“Alright, since everyone has differing opinions about so of OC’s aspects, let New Era and OC separately co up with relevant proposals.
Let’s hold a dedicated eting the day after tomorrow for thorough discussion.
Now, let’s move on to the second agenda item, Benny!”
Well then, Cheng calling him out sent Benny into a brief shock, but he quickly started rambling in his report.
Lisa and Temir, feeling the opponent was too formidable, opted for silence, preparing for another showdown later.
—————–
“Chan, do you think I’m completely unreasonable?”
Temir refused to let up, going after Cheng and stepping into his car, determined to get an answer.
“No, the notion of ‘unreasonable’ shouldn’t even exist in a decision-maker’s mindset.
Everyone has their own stance; your thoughts are yours, and I respect them.”
Riel, the driver, forcibly restrained the contempt curling at his lips.
He didn’t just think Temir was unreasonable; he considered her downright bonkers.
“So, how do you plan to deal with Lisa?” The black-haired wealthy woman just wanted a definitive answer.
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