Chapter 1389: Split the Publicity!
Translator: Atlas Studios Editor: Atlas Studios
“Publicity around these points…”
“Yes, I’ll think about it carefully.”
Ye Zhizhou frowned and fell into deep thought.
It was indeed very difficult for him to study these publicity plans because they had not been involved before.
Fortunately, ng Chang had already given a clearer direction, just like how Boss Pei had given a clear direction when designing the ga.
He would create a publicity plan based on the direction ng Chang gave. It would be like designing a ga based on the direction Boss Pei gave. The two would have similarities in certain aspects.
“I think the slogan can be ‘You can enjoy driving even if you don’t step out of the house’. This slogan can be used from beginning to end.”
“This sounds a little stupid, but in fact, after experiencing the entire peripheral setting and playing the ga, you will know that this slogan is actually quite appropriate.”
“In addition, it can promote ‘everyone can beco an F1 Racer’. Everyone’s first reaction when they see this slogan might think that it is a racing car type of satisfying ga, but in fact, it is a realistic ga with very strict requirents for driving skills.”
“Players can indeed beco car gods, but they need a lot of hard training. It might be much better than in reality in terms of car repair and safety, but the actual training will not be much lesser.”
“The slogans about the equipnt are not very good. I think we can emphasize the price and gray attribute of these equipnt. On the surface, it looks like a form of dissuasion, but in fact, after deeper research, we will feel that it is actually a very cost-effective long-term investnt if the conditions allow.”
ng Chang listened to Ye Zhizhou patiently. At the sa ti, he gave a simple evaluation of the thods Ye Zhizhou ntioned in his heart.
The direction was right, but the details were too different. What’s more, there were so conflicts between publicity strategies.
However, it was his first ti using the Pei family’s publicity thod after all. It was not easy to find the direction and achieve this level.
It was just like creating creation. The things that were created were very rubbish. That was alright. It would slowly beco better in the future. He was afraid that there would be nothing in his brain that he could not even create rubbish.
Creating rubbish could be improved by criticizing it. However, if he could not create anything and his mind was empty, how could he improve?
In Ye Zhizhou’s current situation, even though the ideas that he had thought of were very immature and had a lot of room for improvent, he had still thought of so things in the end. He was walking the right path according to the Pei family’s publicity thod.
ng Chang pondered for a mont and reminded Ye Zhizhou to think about so details.
“It’s very good that you could think of these in a short period of ti. However, these ideas that you raised are too scattered. It’s impossible to form a complete and complentary marketing plan.”
“So of the contents are even conflicting.”
“For example, if you want to use ‘the pleasure of driving without stepping out of the house’ and ‘everyone can beco a car god’ to promote it, it would an that you want to use the ‘one-sided thod’ in the Pei family’s publicity thod. In other words, you want to emphasize the attributes of a certain product one-sided. That would cause consurs to be misled and be fooled after they discover the full picture.”
“However, imdiately after, consurs would realize that the shortcomings that we deliberately did not ntion beca advantages, or rather, unique advantages.”
“The ’emphasizing the price of the equipnt and the eating gray attribute’ is actually the ‘dissuading thod’ in the Pei family’s publicity thod, or it can be called the ‘honest thod’.”
“In other words, they are deliberately honest and even emphasize the shortcomings of the products. They dissuade gars imdiately. However, in fact, gars would find that these shortcomings are often accompanied by benefits after experiencing it in depth. Or perhaps, it is not the shortcomings of the products but the shortcomings of the users themselves.”
“That way, many people would have reverse psychology. The more they dissuade, the more they would want to buy it.”
“However, the problem is that these two thods are actually conflicting. That’s because the forr has to emphasize the advantages, guide consurs to discover the shortcomings themselves, and then reverse it. The latter has to emphasize the shortcomings so that consurs can discover the advantages themselves.”
“If you mix them together, it’s easy to interfere with each other. You either use one or separately.”
Ye Zhizhou: “Separately?”
ng Chang nodded. “Yes, separately.”
“For example, Shang Yang Gas would publicize the ga while Otto Technologies would publicize the equipnt.”
“The timing of the two publicity can be slightly different. We can make a difference in the publicity thod.”
“The ga can be used with special publicity thods for the ga, such as the publicity material on the ga platform and the introduction of the details page. On the other hand, the equipnt can be used with publicity thods unique to technological products, such as a news conference.”
A realization dawned on Ye Zhizhou. “I see, I understand now!”
“In other words, the ga is actually more suitable to be promoted with the ‘one-sided thod’, just like the publicity plan for Struggle at that ti. These peripherals can be promoted with the ‘dissuasion thod’, just like the first-generation Otto cell phone and smart fitness drying rack.”
ng Chang was very happy. “Eh? It’s great that you can think of these cases. It saved a lot of ti explaining. That’s right, this is the classic case of the Pei family’s publicity thod!”
“You can spend so ti researching these cases later and imitate the specific process of these cases. At the sa ti, combine the characteristics of this ga and external products to co up with a new publicity plan.”
Ye Zhizhou nodded. “I understand! Thank you very much!”
“Now, I understand Boss Pei’s good intentions. It would indeed be better for the various departnt heads to master the marketing techniques and co up with the publicity plan on their own!”
He originally thought that ng Chang did not publicize the publicity plan for Safe and Civilized Driving because he wanted to be lazy. However, that did not seem to be the case.
If ng Chang wanted to be lazy, he could have just done it perfunctorily. Why did he have to co all the way here to specially impart the Pei family’s publicity thod to him?`
Ye Zhizhou would not think that the publicity work had nothing to do with him. After all, Boss Pei always hoped that the people in charge could beco polymaths.
Publicity and marketing were actually part of the product. As the person-in-charge of the project, it was definitely not appropriate for him to rely on the Advertisent and marketing departnt to arrange everything.
Firstly, the Advertisent and marketing departnt had limited manpower. It was impossible for every project to be done in every aspect. It was inevitable that there would be so areas that were not in place. Secondly, the people from the Advertisent and marketing departnt would experience the project in a short period of ti. Their understanding would not be deep enough, and the plan they gave might not be the best.
The person-in-charge knew the products the best. As long as he had the right thod, the plan that he made would definitely be the most suitable.
ng Chang smiled. “Indeed. What’s more, if you let do the publicity plan, there will be so thods that I can’t use. There will be so restrictions, but it doesn’t matter if you’re the person-in-charge.”
Ye Zhizhou was stunned. “Huh? What exactly do you an?”
ng Chang shook his head. “Nothing.”
What he ant was that if he was asked to do the publicity plan, he would definitely consider the commission. That way, many publicity thods with especially explosive effects and especially fast results after suppression could not be used.
ng Chang’s current publicity thod was mainly based on large investnts and inefficient channels. For example, he could buy advertisents for ‘Successor’ online.
Of course, this was not Boss Pei’s problem. That was because Boss Pei had taught ng Chang to use the “Pei family publicity thod” through reverse commission. It was mainly because it was easier to get started.
After ng Chang’s initial setbacks and failures, he could deeply understand the power of the Pei family’s publicity thod through such huge differences and contrast.
However, there was no such restriction for the people in charge. They would be more free to use the Pei family’s publicity thod.
These publicity funds could naturally choose the most efficient publicity plan while using the Pei family’s publicity thod.
…
ng Chang could not help but recall his entire experience in Tengda after leaving Shang Yang Gas.
He did not think so before, but the more he thought about it, the more he felt that sothing was amiss. There were many coincidences.
It really seed like Boss Pei had planned everything!
Boss Pei should have noticed that he was very talented in marketing when he was the Cold-Faced Lady. However, his path had completely gone astray. He placed too much emphasis on marketing and completely ignored the products. To put it nicely, he loved to brag. To put it bluntly, he was cheating money.
Thus, Boss Pei stared at him silently.
The Cold-Faced Lady had gone through several twists and turns and had indeed successfully deceived so investors. However, Boss Pei had long seen through everything. He had been watching ng Chang perform with a smile the entire ti. When the Cold-Faced Lady was about to beco popular, he poured so cold water on her. When ng Hao could not persevere anymore, he had gently helped him to maintain hope.
After that, the Cold-Faced Lady beca bankrupt and ng Chang shouldered a debt. Boss Pei very generously transferred the debt to himself and naturally accepted ng Chang into Tengda to be in charge of Tengda’s marketing.
It looked like a lot of effort on the surface, but it was actually just a matter of ti for Boss Pei.
What’s more, the collapse of the Cold-Faced Lady gave many entrepreneurs a revelation. At the sa ti, it warned those who wanted to cheat investnts from Dream Realization Ventures.
Of course, these were far-fetched. The key was that Boss Pei wanted ng Chang to be the person-in-charge of Tengda’s marketing departnt.
ng Chang only realized that Boss Pei must have had a headache about Tengda’s marketing back then. That was why he ca to him.
That was because from the looks of the situation at that ti, Tengda looked very talented. However, no one could be Boss Pei’s successor in terms of marketing and publicity!
The Pei family’s publicity thod was irrational and logical. It required extrely strong reverse thinking. Not only did it require a very smart mind, but it also required a very special brain circuit to control.
Previously, Boss Pei had personally done most of Tengda’s outstanding marketing plans.
However, Boss Pei was the leader of the entire Tengda Corporation. He could not always do this himself.
That was because if there were to have projects later on.. Even if Boss Pei gave a few simple pointers to each project, it would take a lot of ti.
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