Chapter 1388: The Lessons Of The Pei Family’s Publicity thod!
Translator: Atlas Studios Editor: Atlas Studios
ng Chang was a little helpless and nodded. “Alright, I’ll try out the normal driving mode.”
Fortunately, this was DEMO and not an official version of the ga.
Otherwise, the dical expenses and repair costs might make ng Chang feel the pinch.
ng Chang entered the regular driving mode again.
ng Chang drove much more carefully this ti with the previous tragic lesson. He drove completely according to the feeling in reality.
After changing the gaplay, the ga looked much more normal!
He carefully maintained a safe distance from the car. He had to brake when he needed to. He had to stop when he saw the red light. He had to pay attention not to drive too fast when there were no cars on the way…
ng Chang drove for a few minutes and finally experienced the fun of this set of equipnt.
The realistic feeling was indeed quite strong!
There was no need to talk about the steering wheel. Not only could it simulate different feelings of the road, but it also had a strong power feedback. It could be used to judge the state of the car’s grip on the ground. There was a slight vibration from the pedals under their feet, and the feeling of their feet touching the real car. The most exciting thing was the GL seat. When they stepped on the accelerator, brake, and turn, they could feel the strength coming from the corresponding direction. Coupled with the screen image, the imrsion was simply soaring.
He could actually feel the back pressure even while sitting on the spot. That was quite amazing.
However, the more he drove, the more ng Chang felt that sothing was amiss.
Wasn’t it a waste to drive in the city with such an impressive driver steering wheel and GL seat?
The setting in the ga seed to be based on Jingzhou City. ng Chang saw many iconic Jingzhou City buildings when he opened the ga. What’s more, the entire ga looked quite beautiful, but…
No matter what, the things on the screen could not be compared to reality!
It would be better to drive directly to reality. Many dostic cars were not expensive.
The prevalence of private cars in the country was already very high. Which person who was willing to spend thousands of yuan on the entire simulator did not have a car at ho?
Buying such a set of equipnt without driving could only drive like in reality. What kind of talent would do that…
Of course, to be precise, it was not that this equipnt could not be sped up, but the consequences of failure would be very serious.
It was fine if the car was damaged, but he was being mocked by the onlookers. It was unbearable.
ng Chang was a little aggrieved, but he was not angry.
That was because he kept in mind what he had co here for.
He was not here to play gas this ti, but to do publicity!
The more frustrated he felt now, the easier the publicity plan would be, right?
It was quite in line with the requirents of the Pei family’s publicity thod!
ng Chang was a little regretful. Previously, when he heard that it was a project between Shang Yang Gas and Tengda Gas, he subconsciously felt that the attention was too high and that the Pei family’s publicity thod would be very difficult to succeed. Thus, he did not want to accept it.
However, from the looks of it now, even though this ga was produced by Shang Yang Gas, it seed like there was still room for operation under the frawork of the Pei family’s publicity thod!
Obviously, no matter how difficult the task given by Boss Pei looked, there was definitely a way to complete it. However, the difficulty varied.
When he heard that it was a ga project, he thought that it was very difficult. Then, he rejected it. Obviously, he was being rash.
He would only have the right to speak after thorough investigation the next ti.
Of course, he did not regret it.
That was because the ga was released in the middle of the month. How could it ensure that it would only beco popular next month? The difficulty level was actually very high.
Comparatively, ‘Successor’ was still better.
Now, ng Chang was certain that this ga was actually very suitable for the Pei family’s publicity thod. It would be very easy as long as he did not suppress the popularity until next month and did not consider the commission.
Ye Zhizhou saw ng Chang stand up and asked expectantly, “How is it? When will the publicity plan be released?”
ng Chang coughed lightly. “Ahem, I’m only in charge of the publicity plan for ‘Successor’ this month. I can’t co up with the publicity plan for the other projects. You have to solve it yourself.”
Ye Zhizhou was stunned. “Huh?”
He was confused.
Why didn’t you co up with a publicity plan for ? Why did you co here to make fun of ?
Don’t tell he hated because he lost in the car just now.
Ye Zhizhou looked at ng Chang with suspicion.
ng Chang quickly explained, “Listen to first.”
“The publicity funds are given as usual. Don’t worry about that.”
“The publicity plan is actually very simple. I can briefly explain the publicity thod that Boss Pei personally taught you. You can follow this route and give the plan to the Advertisent and marketing departnt.”
“That’s because the ga departnt’s publicity difficulty is much lower than ‘Successor’, so I won’t do it myself. I have to focus most of my energy on it.”
Ye Zhizhou nodded. So that was the case. He had misunderstood ng Chang. He just had to give him publicity resources.
However, on further thought, he felt that sothing was amiss. “Wait, I’ll do the publicity plan? I don’t understand this at all!”
ng Chang smiled. “It’s alright. This is actually very simple.”
“The publicity thod that Boss Pei personally taught is what I call the ‘Pei family publicity thod’. Its basic principle is to make the entire project look less reasonable and unnatural through the early stages, stimulate everyone’s attention and discussion, and obtain a better publicity effect…”
ng Chang briefly explained the essence of the Pei family’s publicity thod.
Of course, he did not explain the various details. Instead, he emphasized the core and essence of this publicity thod.
That was because ng Chang felt that it would be very easy for these people in charge to find the specific asures as long as they had the core. With their deep understanding of Boss Pei, Tengda Corporation, and the projects on hand, it would be very easy for them to find the specific asures.
Saying too many details would mislead them.
Ye Zhizhou’s expression changed from astonishnt to deep thought, to agreent, and finally to appreciation.
“Is this the publicity thod that Boss Pei personally taught you?”
“Indeed, it is very compatible with the publicity plans for the previous projects.”
“But it’s not good for you to tell sothing so precious, right?”
Ye Zhizhou felt that the “Pei family publicity thod” was quite ridiculous at first glance. He wondered if ng Chang had imagined sothing and created a term to deceive him.
He was too lazy to do the publicity plan himself. Then, he asked to do the publicity plan myself. He pushed the job that originally belonged to him to . Then, he pretended to teach sothing?
That would be too bad if that was the case!
However, Ye Zhizhou completely dismissed this idea with ng Chang’s in-depth revelation. The more he heard, the more he felt that it made sense!
The na “Pei Family Publicity thod” might have been created by ng Chang. It sounded a little old-fashioned and did not match Boss Pei’s temperant. However, he had to admit that Tengda Corporation’s publicity plan for most projects had really followed this route from the past to now!
Boss Pei did this, and so did ng Chang.
ng Chang also achieved success by following this thod. This was enough to show that the Pei family’s publicity thod had been tested.
In that case, ng Chang sharing the Pei family’s publicity thod with him or the other person-in-charge was not being lazy, but a very generous action!
However, he could not spread such a precious publicity thod. The consequences would be very serious if it was spread.
ng Chang nodded. “Therefore, only the people in charge know about the Pei family’s publicity thod. It must be kept highly confidential!”
“I would never reveal anything if it was an outsider.”
“However, since Boss Pei is willing to impart the Pei family’s publicity thod to , he must still hope that the Pei family’s publicity thod can be promoted within Tengda. As long as it is spread among the person-in-charge of Tengda and can bring popularity to Tengda’s various projects, there would be no problem.”
Ye Zhizhou nodded. “Don’t worry about that. The people in charge of Tengda will definitely be trustworthy in terms of confidentiality!”
There was more than one thing that needed to be kept a secret. For example, the previous Tengda spirit manual was actually kept a secret by the various person-in-charge. What’s more, the confidentiality effect was very good.
Of course, this was no exception.
“Alright, I’ll briefly explain my thoughts on the ga’s publicity.”
After reminding him about the prerequisites, it was ti to guide the Pei family’s publicity thod.
ng Chang might have already finished explaining the core and principle of the Pei family’s publicity thod but it was obviously unrealistic for him to study calculus directly after teaching 1 1 = 2 since Ye Zhizhou indeed did not have any marketing experience.
Therefore, ng Chang specially ca to experience the ga so that he could understand the project in depth. He could think of a publicity plan and use a more ingenious thod to guide Ye Zhizhou so that he could help Ye Zhizhou with the publicity work.
“The essence of the Pei family’s publicity thod is to start from the most unacceptable point on the surface of a project.”
“I briefly experienced this ga just now. The point that my first reaction was not accepted should be the best publicity point.”
“You’re a ga designer. You should know this better than I do.”
Ye Zhizhou pondered for a mont. “If that’s the case… I think there should be three unacceptable points about the ga ‘Safe and Civilized Driving’. We’ve already discussed it when we were developing the project.”
“First, many players want to be able to vent their emotions by playing gas. They want to do things that are different from reality. Therefore, gas that can rampage through and destroy cars in the ga are born.”
“Even if you can’t snatch a car and smash it, most racing gas will try their best to reduce or close the car damage. They will reduce the price that players have to pay after the collision.”
“On the other hand, ‘Safe and Civilized Driving’ is just like his na. Everyone in this ga has to follow the traffic rules. They have to repair the car and be hospitalized if they are scratched and in a car accident. Players have to receive similar restrictions in the ga. This is obviously unacceptable to so players.”
“Second, in order for players to drift better, many racing gas would make so adjustnts to the driving sense so that keyboards and controllers could also drift simply. This would greatly reduce the threshold for players to play.”
“On the other hand, ‘Safe and Civilized Driving’ is as difficult as so realistic racing simulators. Not only that, but its threshold is even higher because it has to complete strict training stages and repair car failures.”
“Third, the peripheral design is very expensive for ordinary players.”
“For gars who understand the industry, our equipnt is considered cheap compared to foreign direct steering, hand brakes, and GL seats. However, for gars who have not co into contact with the price of these equipnt before, the cost is high.”
ng Chang nodded. As the person-in-charge of the project, Ye Zhizhou obviously knew the situation of the project very well.
“The publicity plan can also revolve around these points.”
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