Capítulo 1001: Chapter 610: Only the Ruthless Survive in Business Wars
[Stepping on rivals], an “art” that dates back to ancient tis.
In ancient tis, there were many well-known instances and anecdotes of stepping on rivals.
And in a few more years, this trend will spread to all walks of life in the business world.
Especially those companies that like to hold a launch event before introducing new products…
At the launch event, if they don’t take a few shots at their competitors, it’s almost like it never happened!
No matter how trashy the product is, there’s always a suitable entry point to compare and trample on competitors, ruthlessly mocking them.
It’s said that fan culture stinks, rife with rival-stepping.
But in truth, the business world is just as turbulent.
The electronics and automotive sectors, for instance, are heavily affected.
This often incites fan wars online.
Relatively speaking, the milk tea sector is actually quite clean.
But only relatively speaking.
Cheng Zhu always had very high quality control standards for Youu Tea.
With all stores being directly operated, there’s no franchisees; everything is managed by the company, leading to more consistent quality control.
Whether it’s fresh fruit teas or upgraded traditional milk teas, the ingredients are of good quality.
He’s soone who sowhat has a bottom line.
“Crazy, selling at such a high price!” that’s what Cheng Zhu thought anyway.
If you’re using trash ingredients for milk tea that costs over thirty a cup, your heart is truly black.
Of course, there are quite a few unscrupulous businesses like that.
With enough confidence in quality control, Cheng Zhu does not fear stepping on rivals.
Anyway, even if he steps on competitors, they can’t step back.
Although it’s already October, the weather in many regions is still sowhat hot, just starting to cool down.
But soon, it’ll be cold all over the country.
As soon as the weather turns cold, it’s truly the winter period for the internet celebrity milk tea industry.
Cheng Zhu must step on his competitors a few tis. Step on them enough, and they won’t feel cold.
Mm, it’s a burning pain!
…
…
In the office, the dog man didn’t detail his rival-stepping marketing strategy to Haozi or Taozi.
In fact, Youu Tea inherently has a rival-stepping attribute.
The reason is simple.
First, Youu Tea has a lot of fans.
Second, it’s very expensive, and many people can feel a sense of superiority just by drinking milk tea.
Therefore, as long as you slightly influence the narrative in marketing, you can deal a fatal blow to competitors.
“Of course, it’s a bit of a dirty trick, but my heart isn’t actually dirty.”
“Your ingredients indeed aren’t as good as mine, your milk tea isn’t as healthy as mine.”
“These are hard facts.”
“The good currency should drive out the bad currency!”
You worthless lot just wait for your demise!
On the sofa, Zhang Xuhao and Zhang Tao exchanged looks.
Their intuition told them that things weren’t as simple as they seed.
But since Cheng Zhu wasn’t saying anything, they certainly weren’t going to pry.
Even though… both of them were also shareholders in Youu Tea.
At this mont, Zhang Tao looked at Cheng Zhu and suddenly asked curiously, “I still want to ask again, do you have any plans to go public and make Youu Tea the first milk tea stock?”
He thought it was a great selling point.
The prospects seed pretty good too.
Currently, Youu Tea’s developnt was going exceptionally well.
So many trash companies could go public; why couldn’t Youu Tea?
Little did he know Cheng Zhu decisively refused again.
“Temporarily, I have no plans for that.”
He’s witnessed those so-called milk tea stocks.
Whether it’s the first milk tea stock or the second, they all ended terribly.
To Cheng Zhu, whether Youu Tea went public was not particularly important.
Stable developnt up to around 2018, earning all the money they should; that seed pretty good to him.
As for why Taozi and Haozi tead up to visit today, it was simply for everyone to sit together and continue discussing—taking down Wang Xin!
“Now, the main battlefield is actually on food delivery.” Zhang Tao initiated the conversation.
As the boss of a group buying platform, he had a relatively clear self-awareness.
Nowadays, it’s the era of food delivery.
The group-buying frenzy had basically subsided.
Future developnt should stabilize, but one shouldn’t hope for an explosive developnt like the previous two years.
Anyway, he was also one of Ele’s shareholders, so his mindset was quite positive.
Cheng Zhu nodded slightly, acknowledging this.
“Indeed, as long as we completely defeat ituan on the food delivery front, the overall outco will be sealed.” Cheng Zhu said.
ituan indeed has a broad business scope, including travel, hotels, and other services.
But for the three of them, those are not within their scope of concern.
“During this period, how much has our market share increased?” Cheng Zhu asked.
“1.1%,” Zhang Xuhao replied.
Although Ele acquired Baidu Takeout, at this stage, capturing market share isn’t that easy.
Don’t underestimate this 1%; it’s actually a significant improvent.
Currently, the market share between Ele and ituan Takeout is roughly 60/40.
Once it shifts to 70/30, it’ll be as good as a decided victory, and ituan Takeout will have no chance at a coback!
Strictly speaking, it’s still an ongoing, lengthy tug of war.
It’s unrealistic to completely crush ituan in just a few months!
Wang Xin isn’t soone made of mud; not that easy to bully.
Since Alibaba held more sway, their support also increased.
Moreover, ituan’s inherent advantages are strong enough, and its foundational base is solid, with strong penetration into lower-tier markets!
The more critical the mont, the more the importance of Cheng Zhu becos apparent.
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