Chapter 1002: Chapter 610: Only the Ruthless Survive in Business Wars
Because his strategies of [Foodie Beans] and [Buying Red Envelopes] received excellent feedback imdiately after being implented!
You could say, he has played a crucial role in the current increase in market share and daily active users!
After user engagent increased, [Ele]’s daily active users surged by a full 10% compared to so ti ago!
Cheng Zhu looked at them and said: “The suggestions I made earlier were mainly aid at stabilizing our own user base and improving engagent and activity.”
“I actually have another idea next.”
“But this needs to be combined with marketing, and it’s quite a large-scale operation,” Cheng Zhu said.
Zhang Tao and Zhang Xuhao exchanged glances, both imdiately sitting up straight, their postures becoming more formal.
Haozi even put down his crossed leg and leaned slightly forward.
The dog man looked at them, suddenly feeling ill at ease.
He was about to speak but felt reluctant.
“Damn, this doesn’t feel right,” he cursed inwardly.
So Cheng Zhu first raised his left hand, pressing it down in mid-air, signaling them to be a bit patient.
Then, he picked up his phone and called Shen Qingning.
“Hey, didn’t you say there are two more docunts for to sign? Bring them over now.” The dog man said.
Zhang Xuhao, Zhang Tao: “???”
What’s going on!
Shen Qingning was puzzled when she received the call: “Now?”
She knew Cheng Zhu was currently hosting guests, thinking it wasn’t urgent.
It’s not like the signatures are especially crucial…
“Yes, now,” the dog man imdiately said.
Even though it would take Ningning so ti to walk over from her office, he remained silent and waited, crossing his legs, leaving Zhang Xuhao and Zhang Tao anxious.
When the leggy girl finally walked in with her long legs, he took the docunts and pen from her and said, “Sit.”
The chilly-looking girl couldn’t embarrass him in front of outsiders, so she sat beside him, though not too close.
With the beauty beside him, Cheng Zhu felt much better, regaining his pretentious confidence.
“Now that’s more like it!” he thought to himself, ready to begin.
Cheng Zhu leaned back, resting on the sofa cushions, and said, “Have you ever felt that we lack sothing in our packaging when providing delivery services?”
“Packaging? That’s the vendors’ business,” Zhang Xuhao replied.
He looked at Cheng Zhu and Shen Qingning, adding: “It’s like your Youu Tea’s packaging; that’s all made and designed by you, so there’s no reason for our platform to interfere.”
“Your Youu Tea packaging is indeed great; both the quality and style are impeccable.”
“So bubble tea shops are pretty basic, just a plain plastic bag.”
“But sure, our platform can’t hold others to your standards,” Zhang Xuhao said.
After all, your Youu Tea costs this much per cup, while theirs is much less!
So ordinary bubble tea shops can’t even reach the minimum delivery price with one cup…
“I’m not referring to packaging style and quality,” Cheng Zhu waved his hand, then stood up.
He walked to a glass cabinet behind his office desk and took sothing out from it.
The cabinet was filled with a series of Youu Tea products.
Various types of cups, packaging bags, and peripherals.
He quickly picked out a delivery packaging bag for the autumn-winter season and grabbed sothing with his right hand.
“This is the crux of what I want to talk about—the seal!”
The eyes of the three people present were drawn to his hand.
Cheng Zhu picked up the seal, tore it open, and stuck it to the bag’s opening, sealing it shut.
“I suggest that our platform should mandate that all vendors must use seals from now on!”
“The seal doesn’t have to be like this; it can vary in styles—the specific cost can be managed by the vendors themselves.”
“But it must be effective!”
“The point is, when this delivery arrives in the custor’s hands, the custor can confirm: This delivery ca to , unopened until now.”
His tone was extrely serious as he spoke.
“The aning of the seal is that if you don’t open it, you can’t open the packaging.”
“It ensures food safety and also allows custors to feel more at ease.”
“Even if so vendors simply use plastic bags, after tying it up, this seal can be applied—it must be torn off to open.”
So custors might find this annoying.
But it is actually very necessary!
Zhang Xuhao furrowed his brows and tentatively asked: “So your idea is, after the mandatory implentation across the platform, to use this as a selling point for a marketing campaign?”
“No, that result would be too diocre!” Cheng Zhu waved his hand.
He looked at Haozi and said: “I believe within our [Ele], there are definitely so rogue riders.”
“So people might get into argunts with custors over the phone and deliberately spit in the food or stomp on it.”
“So people are inherently petty, loving to take revenge on society, even when nothing is wrong, doing such things for psychological satisfaction.”
“Or maybe feeling bad today and wanting to harm soone.” Cheng Zhu stared at Zhang Xuhao.
Haozi swallowed, seeing everyone present was one of their own, he candidly responded: “Well, you know, cough cough, when there’s a lot of people, there are all kinds of birds, after all, we can’t install caras on every rider for real-ti tracking.”
“And this phenonon is definitely among the minority!” he emphasized.
But similar situations have been handled internally.
So people wouldn’t even bother to be discreet when causing trouble.
After misbehaving, they’d share it in groups or send it to others, feeling they’re aweso and extrely cool.
Videos like these might get circulated, forcing the platform to pay to suppress their popularity.
From Zhang Xuhao’s perspective, he certainly loathes those mischievous delivery guys.
It’s easy for one rotten apple to spoil the whole barrel!
But he still didn’t comprehend Cheng Zhu’s exact marketing intention.
anwhile, Shen Qingning was beginning to feel disgusted from hearing this, even starting to reject ordering takeaway.
So things couldn’t be thought through deeply; the more you think, the more unsettling it becos.
How can you be certain that the takeaway you’ve received is clean, or that no one’s tampered with it on the way?
If soone really spat in a bubble tea cup…ew, just the thought is sickening!
Cheng Zhu stared at Zhang Xuhao and said: “You don’t have to say that, because I believe…the situation exists in ituan as well.”
“These kinds of videos can certainly be found.”
“The current focus is, we need to quickly implent seals across our platform.”
“Then, get our competitors…trending on social dia!”
“You should know how big the uproar would be if such videos aren’t suppressed, how intense the situation can beco!”
“We’ll expose those garbage riders in ituan, and eliminate them for the public good!” Cheng Zhu said righteously.
“What if ours are exposed…” Zhang Xuhao frowned.
“What’s the harm? We’ve already mandated the use of seals first,” Cheng Zhu said nonchalantly.
“We’ve already considered everything for the custors, addressing food safety issues in advance.”
“We just need to make the issue known to everyone, then confidently tell them we’ve been proactive in solving it all along!”
“Before this, the matter needs to be handled discreetly, we won’t announce it externally, because announcing wouldn’t be as effective, you know? The marketing hype won’t peak.”
“Even if ituan later tries to adopt our approach, it’ll be because of the uproar forcing them to make changes, unlike us who initiated it early on.”
After speaking, the dog man leaned back, looking around at everyone, in a justified manner, saying: “Isn’t that so?”
…
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