Chapter 533: Chapter 418: Lao Deng, Here to Watch the News Again!
Youu Tea’s collaboration with Momo would last for half a month.
On the first day, the news of this collaboration hit the eighth spot on Weibo’s trending search list.
This was despite a bit of unfortunate timing; on that day, a celebrity’s infidelity dominated several trending spots.
By the second day, a large number of dia outlets began reporting on cherries.
This was all within Cheng Zhu’s expectations.
There was no helping it; in recent years, skyrocketing prices have always been a hot topic of continuous concern and heated online discussions.
Fruit prices have also been rising steadily.
Who ever heard of such expensive fruits in the past?
And as for cherries, well, there was no need to even ntion those.
After Youu Tea launched its “Overbearing Cherry” flavor, its industry peers were envious to the point of tears.
There was simply too much buzz about it online.
At first, people questioned, “Are they really using cherries?” Later, it even evolved into “How many cherries are there in one cup”?
Competitors: Seriously, can the amount of ingredients really garner this much discussion?
In fact, Cheng Zhu had two options when launching new products this ti.
He had a minor struggle choosing between passion fruit and cherries.
Eventually, after careful consideration, he decided to launch cherries first.
One reason was to reinforce the brand positioning of Youu Tea as a high-end bubble tea celebrity, and the other was to continue to harness a flow of traffic!
Back in 2015, passion fruit was still a relatively obscure fruit, not yet as beloved by female friends as it beca later.
So, Cheng Zhu wasn’t in a rush, nor did he fear that his competitors would spoil passion fruits by launching their own passion fruit series first.
In addition to this, a considerable number of dia outlets and marketing accounts began to focus their reports on Youu Tea’s landmark store in Shen City.
Partly, this was because the store opened in the sa mall as Yue Tea.
Another reason was naturally due to the extrely bad weather in Shen City on the opening day.
The angles and entry points of these articles varied.
“What magic does a cup of milk tea possess that compels so many people to queue up in the pouring rain to purchase it?”
This kind of article is used to steer the conversation, stirring up argunts among readers.
“We interviewed a young male college student in the queue who was buying milk tea for the girl he admires; he plans to ride his electric scooter back to campus to deliver it to her dormitory.”
This is the kind that describes a fawning admirer.
But looking back a few years ago, during the heyday of the ‘fawning economy’, what was the scene like when this content appeared on online platforms?
The comnts would not be full of insults; on the contrary, many people would say how sweet, how touching, how earnest.
And so n, they wouldn’t think this guy was a simp at all—so might even learn from him.
—”Model for My Generation!”
In these past few years, there’s actually been quite a bit of internal competition among the brothers.
Comrades, the enemy is within!
Of course, whether male or female, it is not shaful to offer sincerity; what’s sad is that sincerity is often squandered.
Cheng Zhu specifically went to look at comnts under marketing accounts.
As expected, he saw many girls began tagging their boyfriends or guys they had ambiguous relationships with.
The replies from the guys were basically in the format: “I’ll go buy it for you!”
And don’t get started on how well the na “Overbearing Cherry” was chosen.
These past few years have been the heyday of the “dominant CEO” trope.
Without further ado—buy it!
“If you’re truly in a sweet, mutual love, then I suppose there’s nothing to it,” Cheng Zhu thought to himself.
“But I fear it’s not always so.”
“However, for many young guys, their ti is indeed worthless, so queuing is not a big deal.”
“In the process, they are not without gain.”
“They have gained self-gratification!”
By the third day, the weather in five cities was universally decent, only Beijing was overcast.
Cheng Zhu was in a very good mood.
“Including the flagship store in Hang City, we now have a total of 19 stores.”
“Let’s look forward to today’s total sales!”
So data, Cheng Zhu would disclose later.
These figures are his answer sheet to Pulin Capital, as well as a bomb thrown into the capital markets!
The bubble tea industry was later dubbed the “cash cow,” and not without reason.
Cheng Zhu himself had an estimate in mind, he just didn’t know whether the final tally would exceed or fall short of his expectations.
Until ten o’clock in the evening when the stores had mostly stopped operations.
He began to compile all the data at eleven o’clock.
“The number of servings is actually higher than my estimate!” Cheng Zhu was extrely pleased.
His own estimated average serving per store was 2600-2800, but the actual number reached 3053!
After scrutinizing the data, he ca to understand.
“It must be because of the new product.”
Many milk tea shops like to follow the “blockbuster product” strategy because it greatly increases production efficiency.
“After all, making the sa milk tea continuously, compared to various mixed products, the efficiency will surely differ; the forr will have a higher serving speed.”
Every Youu Tea store was now in a state of demand exceeding supply; as serving efficiency improved, the number of servings naturally went up.
“It’s a pity the Overbearing Cherry doesn’t strike as a long-standing product.”
“It’s not on the sa level as Cheese Mixed Berries.”
“Although it sells well every year, it’s certainly not considered a top seller in the store.”
“But no matter, just inflate the data these next few days, especially since the Overbearing Cherry’s price is higher than that of Cheese Mixed Berries.”
Cheng Zhu looked over the average price per cup for the 19 stores, which had reached a terrifying 33.9 RMB.
Most of Youu Tea’s products are priced between 30-32 RMB.
Only the Overbearing Cherry, a product that exceeds 35 RMB, sells for 36 per cup.
The cup price was essentially boosted by it!
“Terrifying indeed, terrifying indeed,” Cheng Zhu revealed a wealthy old miser’s smile.
The reason was simple: Youu Tea stores nationwide had reached a staggering total of 1,966,437.3 RMB in sales for the day!
Nearly 2 million RMB, from just 19 stores; for the traditional tea industry, this was an inconceivable astronomical figure!
The next day, this news was released, and Cheng Zhu accepted an interview with a mainstream dia outlet that had previously established contact.
Once the news was published, it caused a significant stir in both the capital markets and the bubble tea industry, astonishing everyone.
Zhou Jianxiong, the owner of Mo Tea, began to feel dazed.
Brother Xiong reminisced about the past, pondering at which stage Mo Tea achieved daily sales of over 2 million?
It was last year when they copied the Black Sugar Milk Tea, damn it!
Although Mo Tea has over a hundred stores nationwide, the price of their milk tea is around 10 RMB.
This ans that each store needs to serve more than a thousand cups a day to reach such a level.
But the problem is… Do we have that kind of business?
If every store had such good business, all franchisees would be rich mothers!
It was only last year when they were the first to copy Youu Tea’s roasted Black Sugar Boba that they attained such a level.
The peak total daily sales of all stores nationwide reached 2.17 million RMB!
And how long has this college student’s brand been founded?
It’s already approaching my peak figures?
The most exaggerated part is that he only has 19 stores!
If this expands to a hundred stores, wouldn’t that be just amazing?
This caused a frenzied head-scratching among peers in the traditional tea industry, unable to comprehend.
We’ve fought a year-long price war, and yet, soone selling high-priced products has suddenly erged?
Is there no sense in this anymore?
Brother Xiong began to doubt: “Am I getting old, unable to keep up with the tis, falling behind?”
This feeling was terrible, sapping one’s fighting spirit, but it kept surging forth.
Initially, no one was optimistic about these high-priced teas.
No one thought this young man had ideas, had brains.
Everyone just felt he didn’t understand tea at all!
…
…
Today was an extrely happy day for Shen Minglang.
He was currently in Yunnan looking at a new type of tea and was not in Hang City.
Yet he still posted two monts on WeChat, sharing two links in no ti.
The first was the news announcing Youu Tea’s data.
The second was the interview Cheng Zhu gave to People Weekly, which Shen Minglang shared.
Originally, People Weekly had even planned to feature Cheng Zhu as the cover person.
The interview team’s eyes lit up upon seeing him: The owner of Youu Tea is this handso?
Just his looks could double the readership!
—That’s how shallow this world is.
Just like how, if an Olympic gold dalist happens to be handso, the heat and attention are at least several tis greater.
But Cheng Zhu firmly refused.
He had no such plans for the ti being.
Shen Minglang then cried with envy, asking if he could be offered this opportunity in the future?
Cheng Zhu promised: Next ti for sure!
Upon seeing the monts posted by Shen Minglang, Shen Qingning felt a bit amused and helpless.
She rembered clearly that her brother had said last ti, if worst cos to worst, he’d just post another mont for everyone to read the news.
Who would have thought that it was just a few days, and Youu Tea had caused another big stir.
And Shen Qingning also read the interview with People Weekly given by Cheng Zhu twice.
After reading it, the proud girl thought to herself, “Why am I reading this so many tis?”
Now, the only stance she could take to show care for Cheng Zhu… was as a shareholder of Youu Tea…
Shen Qingning lowered her head slightly and softly repeated the tacit agreent she and Cheng Zhu had reached:
“Business is business.”
…
…
At this very mont, the proud girl of the Shen family was at ho playing the role of a tornted female protagonist, while the old proud man of the Shen family had just finished a company eting.
Returning to his office, he picked up his phone and quickly noticed that the little brat from his house was sharing news in his monts again.
Not long ago, he had severely criticized him at ho, feeling that they were becoming too inflated, aiming too high, and being overly confident.
“That little stinker and Ningning invested 60 million RMB in Youu Tea on my di.”
“I have every right to look at Youu Tea’s data.”
The middle-aged old proud man thought this to himself, then silently clicked on the first link.
…
(ps: First update of the month, requesting your monthly votes, more to co today.)
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