Chapter 532: Chapter 417 King of Marketing_3
Thirty-six yuan for a cup of milk tea—it’s really considered sky-high!
The person in charge of coordinating this co-branding at Momo has the last na Wu, which sowhat resembles the na of a male top influencer who later got into sewing machines, called Wu Yifan.
“Quick, check the data to see how many people are scrambling for it!” he urged.
“Okay.”
Everyone looked at the long string of numbers, and so of the more active show-offs couldn’t help but gasp.
Although the internal promotion for this co-branding event was strong, the numbers were still astonishing.
“Shhh—! Over 60,000 people are vying to purchase?”
In the era when live-streaming sales were in vogue, compared with those truly impressive live-streaming big shots, these numbers aren’t really noteworthy.
But this was only 2015, and Momo had just started to venture into the e-comrce field.
“A total of five cities, less than 500 cups combined.”
“That ans more than a hundred people for one cup?”
What’s more outrageous, this was just the first day of the co-branding event, and many of the promotional efforts had not yet been fully implented!
Which ans, the number of people who may co to buy later could be even greater!
With a careful calculation, for Youu Tea, it was like in just half a second, a sales revenue of 17,820 yuan was secured.
It was just a blink of an eye, and more than ten thousand was sold—absolutely outrageous!
Wu Yifan took out his phone and checked Weibo.
The search entries related to Youu Tea and Momo had already made it to the 14th spot on the trending search list.
And the 19th spot on the trending search list was: [Youu Tea’s Tyrant Cherry].
“The trending search doesn’t need to be bought; it naturally climbs up with its popularity.”
Wu Yifan was now looking forward to seeing how far these two search entries would climb by the end of the night.
It was clear that the co-branding of [Momo]×[Youu Tea] would beco a grandiose marketing event!
…
…
The co-branding of [Momo] and [Youu Tea], as ti passed, began to gradually fernt in both the internet and real life.
More and more people learned that Youu Tea had launched a new product called Tyrant Cherry.
More and more people knew that Youu Tea had opened 18 new stores.
In Beijing and Guangcheng City where the weather was fine, the queues were incredibly long, and many people saw images of the lines taken by passersby on social dia.
Yes, many people who bought the milk tea chose to show it off on social dia, and even those who did not buy were intrigued enough to take pictures of the queue and post them, finding it novel.
Certainly, there were also people cursing, calling those who queued for milk tea crazy, calling them big idiots.
But no matter what, one could say that in less than a day, an increasing number of people in these five cities beca aware of one thing: Youu Tea had opened new stores here.
A modest milk tea shop was causing a national stir in the big cities!
“Youu Tea has opened new stores!”
“Look at the queues at Youu Tea’s doors—deadly!”
“Baby, let’s go another day, it’s bound to be super crowded tonight; it will probably be like this for the first few days after opening.”
“Are you crazed, how can it be that good?”
“Anyone want to group up to queue?”
“They opened so many stores in one go and it’s still this explosive?”
“There sure are a lot of people with money and ti to spare, thirty-six yuan for a cup of milk tea, and still so many fools buy it.”
“I’m going to see who in my circle will post about Youu Tea today!”
Local dia, marketing accounts, and internet celebrities keen on trending topics were all out in force.
This made the entrance of each Youu Tea store particularly lively.
Cheng Zhu had astutely chosen Shen City, graced by tily rain, as a marketing highlight.
Today, Shen City began with heavy rainfall in the morning.
By the afternoon, instead of stopping, the rain escalated to a downpour!
Yet, even so, there were still long lines outside of every Youu Tea store.
Interestingly, many of those who were painstakingly queuing thought silently: “It’s pouring! Surely not many people will be out! Let’s go!”
When they arrived at the scene, however, they were imdiately dumbfounded.
Alright, alright, you’re all cunning as I am, huh?
The most awkward part was, with the rain pouring down so heavily, everyone simply couldn’t be bothered to go back out in the downpour, so they queued on.
The classic Chinese line: “Now that we’re here.”
Yue Tea’s owner, Chen Yue, stayed inside her own shop. The few custors in the store, and at least half of them, were there because Youu Tea’s side was too scary, so they had to make do with her shop!
Listening to the chatter of these young girls, she felt frustrated.
So downhearted, so downhearted!
Although she had taken their money, it felt worse than eating shit.
—How did it beco making do?
What’s more, many people were asking the staff, “Do you have cherries here?”
Alright, alright, whatever he sells, you all want to drink, huh?
What broke her the most was that many custors who ca to Yue Tea, “just to make do,” were also taking photos with their phones.
She could almost guess what the captions would be when these photos were posted.
For example, send to a friend: Few people here, not many.
Or post on social dia: Let show you the contrast.
Today, Chen Yue, wearing the coolest makeup, couldn’t rember how many tis she had irritably brushed her hair in frustration.
At night, she searched the internet for news related to Youu Tea and posts from marketing accounts, and indeed saw that many people ntioned Yue Tea, making comparisons with Youu Tea!
“It must be his deliberate arrangent!” Chen Yue thought bitterly in her heart.
So petty, so petty!
Little did she know that Cheng Zhu didn’t need to arrange anything special, because everyone would naturally make comparisons with similar shops.
You used to imitate , to ride on my popularity, to copy my products, to make your shop look so much like mine.
Now it’s ti for you to pay your debts!
At this mont, all the high-end internet-famous milk tea shops seed to have beco stepping stones for Youu Tea!
Your existence is rely to highlight my heat, to boost my popularity!
Yue Tea was fortunate to beco such a typical case, purely because they were the most active recently—securing financing, widely reporting, and sneakily playing the ga of promotion and demotion.
Other brands were also compared, just not as frequently as Yue Tea.
Moreover, both our stores were located in Century Square, so the business contrast would be even more direct.
Did you think today we were going to bayonet on the sa battlefield, to have a head-on showdown?
The actual scenario, however, is the unparalleled Youu Tea saying: Who are you?
Chen Yue now held her phone, furiously cursing the vile faces of the marketing accounts.
“This marketing account used to promote Starbucks and put down Youu Tea, didn’t it?”
“They described Youu Tea’s opening across from Starbucks as an overreaching action.”
“Why did they start bootlicking today!”
“How can they all be so cheap!” she gnashed her teeth.
She opened the comnts section, and sure enough, there were plenty of people cursing the marketing account.
So “class representatives” even posted screenshots in the comnts section of the text where this marketing account previously praised Starbucks.
For a ti, the comnts section beca exceptionally lively.
A humorous scenario unfolded: fans of Youu Tea began to curse the marketing account, and those who hated Youu Tea also started to curse the account for suddenly bootlicking.
Netizens: “The internet has a mory!”
Little did they know that the marketing accounts initially criticizing Youu Tea and praising Starbucks were paid by Cheng Zhu.
Today, they ca bootlicking Youu Tea again, and Cheng Zhu had paid for that, too.
Yes, he had deliberately chosen the sa group of people!
Cheng Zhu: “No one understands marketing better than I do.”
…
(ps: End of the month, I’m asking for your votes~)
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