Capítulo 1082: Chapter 677: They’re Afraid of !
Zhao Qing: “No! Has he already comrcialized it?”
At the headquarters of [Paipai], the founder Zhao Qing found all of this to be quite incredible!
Just by collaborating on an advertisent with YSL, Youuqu’s advertising business model exploded directly!
For the sake of user experience, Youuqu wouldn’t have too many ad pushes.
Therefore, now it’s as if a crowd of businesses are lining up with cash in hand.
This kind of scene is extrely rare in the short video industry.
Or rather, it’s unique!
After hearing so rumors, he imdiately invited Shang Qi to his office.
Shang Qi walked in with Wen Ting, looking extrely displeased.
As soon as he sat down, he got straight to the point.
“It’s troubleso! The next round of funding for Youuqu, I estimate the figures and valuation will be quite scary!”
From the perspective of capital, initial funding is given for you to develop the market and grow.
To put it simply, everyone is hoping for four words—Future Prospects!
Many big enterprises lose money every year.
But capital still willingly pours money in.
Like the earlier group-buying war and the later food delivery war, they both prove this point.
But if you’ve already started to stabilize and grow, and have found a mature business model, and achieve profitability during rapid growth… then the capital market will really explode!
Of course, given Youuqu’s current rate of burning money externally, solely relying on ads to achieve profitability is actually unrealistic.
Moreover, Cheng Zhu now cherishes his reputation and values user experience imnsely, not allowing ads to flood the screen on a large scale.
But at least they’re not feeling their way anymore; they’ve already charted a path of automated ad distribution!
In contrast, Paipai is still plagued with worries!
Shang Qi looked at Zhao Qing, secretly disdaining him, yet sighed: “Cheng Zhu is truly a business genius.”
“If this round of ad placent wasn’t personally handled by him, achieving the effect of going viral across the web, Youuqu’s comrcialization path wouldn’t be this smooth, and certainly wouldn’t have exploded from the start!”
Hearing this, Zhao Qing was incredibly frustrated, gritting his teeth in hatred.
Yet ironically, he felt helpless.
[Paipai] now is solely focused on recapturing the lost market share; they don’t even have the qualification to consider how to advance comrcialization.
The cody variety show sponsored by the investnt has basically announced a flop; it doesn’t even have half the popularity of “Joyful Codian”, with terribly poor lead generation effect.
More critically, [Paipai] has always followed a quirky, codic path.
On a platform with such a positioning, ad placents are inherently limited.
Your native ads also have to follow that route, inserted into so parody videos.
Of course, if this can be done well, it surely will stand out.
But won’t there be more constraints?
In contrast, Youuqu takes the youthful, trendy route.
“It’s really giving a headache!” Zhao Qing sat on the sofa, rubbing his temples.
Shang Qi looked at him with disdain: “Headache? Ha! You’re not qualified to have a headache!”
Right now, in every aspect, Cheng Zhu has you pinned down; what are you worried about?
Don’t regard him as a imaginary enemy, just honestly handle your current work well!
As it stands, Paipai has already lost competitiveness in every aspect.
The second-place throne in the industry is no longer within reach!
If they can stabilize as the third in the industry, ensuring their market share isn’t overly eroded, they should be grateful!
“The real headache belongs to [Kuai Shou]!” Shang Qi mused, narrowing his eyes.
….
….
Kuai Shou headquarters, CEO office.
Su Hua and Chen Yixiao, despite their more laid-back approach, must have definitely heard about Youuqu’s comrcialization process recently.
No way around it, the impact this ti is simply too massive!
The series of ads personally orchestrated by Cheng Zhu is ablaze across all aspects of the internet.
The term “Man Slayer”, while not overwhelmingly famous recently, has definitely beco a presence worthy of being written into the 2016 annual summary of renowned s.
And as for the advertising model, [Kuai Shou] must have long been working on it.
In fact, they’ve already been working it quite well for so ti.
This is currently one of the primary sources of inco for [Kuai Shou].
But what exasperates Su Hua and Chen Yixiao is that their journey forward has been indeed quite arduous.
“Our comrcialization process didn’t go as smoothly as his.” Su Hua lanted.
Chen Yixiao nodded, poetically adding, “The hardships within are not for outsiders to know.”
Speaking of which, since the rise of [Kuai Shou], they are cautious for the first ti towards a competitor!
Youuqu simply excels in all aspects.
Its growth speed is unbelievably rapid too.
“I feel like in these six months, he’s covered the path we took two years on.” Su Hua couldn’t help but speak.
“I feel the sa way.” Chen Yixiao’s expression bore a trace of gravity.
The fastest growth period for Kuai Shou was from June 2015 to February 2016.
In just 8 months, user numbers jumped from 100 million to 300 million.
But that was due to prior accumulation.
They both unanimously agreed that with capital’s help, growing user numbers from 100 million to 300 million isn’t difficult.
As long as your platform is well-built, this is a natural trend.
But going from 0 to 100 million, that’s truly difficult, incredibly difficult!
Su Hua and Chen Yixiao have stumbled many tis during this process, with their hearts sinking to rock bottom several tis.
They got through nurous restless nights together.
On the other hand, Youuqu… damn, everything’s going smoothly for them!
And every step is solid!
Ever since the registered users exceeded 300 million in February this year, Su Hua and Chen Yixiao feel a bit more relaxed than before.
Wait, wait, in more trendy terms, this is called… a sense of relaxation!
But now, they’re both feeling quite alard!
The two had a simple exchange today and decided that Kuai Shou can’t remain as laid-back in the second half of the year as it was in the first half; they can’t just keep being stingy on marketing…
They need to spend so money!
Everyone has different positioning, but still needs so defense.
Of course, our focus must still be on expanding live streaming functions.
“As long as we get the live streaming going, no matter how much they try, it won’t work!” Su Hua said.
“Looking at the advertising model, Youuqu relies on a strong Algorithm, which gives them a natural advantage, making their ad effects better.”
“But actually, relying solely on advertising to make money on dostic platforms can’t compare at all with those big overseas platforms.” Su Hua realized this a long ti ago.
In fact, his thoughts are correct.
Like TikTok in 2020, it was already incredibly successful.
ByteDance’s advertising revenue accounts for an increasing share of China’s total internet advertising revenue, reaching 36.6% in 2020.
What does this an?
One company takes over more than 30%!
But even with this, there is still a huge gap compared to Google and Facebook.
Therefore, Su Hua and Chen Yixiao are thinking about opening new avenues at this stage, which is quite visionary.
Chen Yixiao listened to Su Hua’s words, and nodded in deep agreent.
“Let’s see if we can get this live streaming going!” He smiled.
The live streaming industry is poised for full bloom.
The major dostic live streaming platforms are all doing remarkably well.
These platforms are backed by so of the most formidable capital of the current ti.
Kuai Shou wants to excel in this area, but it’s actually not easy.
“Take it slow, first cultivate a few top strears.” Su Hua said.
Both of them understand the depth and complexity of the live streaming industry.
They have been discussing recently that relying solely on audiences gifting items doesn’t seem sustainable.
“It would be best to develop so new models.” Chen Yixiao has always thought this.
Recently, Kuai Shou’s managent team has had several brainstorming sessions but has not yet co up with a good idea.
Su Hua couldn’t help but sigh again: “Ultimately, it’s the short video model, the difficulty of monetizing traffic!”
“If the traffic monetization ability of short videos were strong enough, we wouldn’t need to bother with live streaming.”
Chen Yixiao looked at him and said with a smile: “You wouldn’t be playing humble after gaining an advantage.”
“If the potential for monetizing short video traffic were really that great, Tencent would get involved directly, and what would we do then?”
Weishi being idle within Tencent is actually the best scenario for everyone.
As ti passed, the next month, Kuai Shou started taking action.
Known for not spending a di on marketing expenses, Kuai Shou plans to lavishly spend 30 million in the next three months!
This amount is neither too much nor too little.
But this is Kuai Shou!
Once known for being laid-back and stingy, Kuai Shou!
Its change of behavior leaves peers in the short video industry in despair.
Even Cheng Zhu began to feel a bit of pressure.
“If following the normal tiline, Kuai Shou wouldn’t react so early.”
“By the ti Kuai Shou reacted, TikTok would have already succeeded in its strategies!” he thought to himself.
By then, the so-called “North Kuai Shou, South TikTok” situation had already ford.
“The confrontation between the two was in 2018.”
“Kuai Shou decided to retaliate, but it was already 2019, too late.”
But now, damn, it is only 2016!
At this stage, shouldn’t they be worried about how to handle live streaming?
This made Cheng Zhu realize that sotis the butterfly effect can develop in a good direction, but not always.
“Luckily, luckily, they only invested 30 million.” he thought.
From this number, it can be seen that Kuai Shou is rely being cautious of him, and this is considered a defensive maneuver.
“Ha, they’re afraid of !” Cheng Zhu thought.
Youuqu’s developnt and growth remain unstoppable!
By the end of the month, Youuqu’s monthly active users had already surpassed 20 million!
And by the next month, the monthly active users reached an astounding 30 million!
This growth rate is identical to TikTok after it ended its Cold Start phase in 2017!
Ti swiftly moved to October.
Recently, many dostic tycoons are feeling sowhat uneasy.
The reason is simple, Forbes’ 2016 China Rich List is about to be announced.
…
(ps: Asking for monthly votes!)
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