Capítulo 1081: Chapter 676: Flocking Like Ducks
“Man Slayer?”
Luo Xi and Yue Lingjing paused for a mont when they saw this phrase.
It felt a bit indescribable.
At first glance, the term indeed seed very unusual and odd.
It even sounded a bit violent and gory.
“Man Slayer?” Yue Lingjing was also carefully considering the aning of this phrase.
The bright young girl quickly understood.
“Slayer doesn’t an killing in that sense; it must an capturing, like capturing attention.” she said.
Luo Xi nodded in agreent: “Actually, saying it’s killing isn’t wrong either, straight guys just get knocked out by this lip color! Haha!”
She also had a stick of this YSL lip gloss.
This color was originally pretty popular within this brand, considered one of the hot products, and its sales were consistently good.
Especially for girls like them with a pure style, they wouldn’t usually paint their lips in fiery red.
Therefore, this kind of lighter, more translucent color is their first choice for purchase.
Anyway, the phrase Man Slayer was now deeply imprinted in their minds.
The two girls found this phrase quite amusing.
Moreover, it ca with its own ironic twist.
There were two girls in their dorm who were in relationships and had previously complained during late-night chats about their boyfriends, saying the guys’ understanding of lipstick was really funny.
However, at this mont, Yue Lingjing and Luo Xi didn’t know what kind of online trend this phrase would spark!
…
…
In just one night, the phrase Man Slayer had left a strong impression on many Youuqu users.
Many young people rembered these three words imdiately after seeing them once.
Girls thought it was interesting, and many boys found it interesting too.
The next day, at Star City in Hang City.
The first floor of Star City mostly sold luxury items, while the basent level had beauty products on sale.
Zhang Yingying was an ordinary staff mber at YSL in Star City.
She arrived at the store to work today as usual.
Since it was Saturday, there were more people in the mall than on weekdays.
Moreover, once the weekend cos, more students and young people from the community turn up.
Among these people, many had only average purchasing power and tended to dawdle.
However, Zhang Yingying wasn’t the type of salesperson with a bad attitude.
On the contrary, her service attitude had always been very good.
“I’m just a worker, can’t really act superior just because I’m working for a top international brand, right?”
Stores like theirs, which were beauty-focused, were actually better; so of the luxury stores’ staff often looked down on people.
Today, while working, Zhang Yingying encountered a little incident.
Around five in the afternoon, two girls walked into the store.
They weren’t what you’d call stunning, but they were youthful and vibrant.
Zhang Yingying felt they were definitely university students at first glance.
Since they didn’t have that overworked look…
People, once they beco social workhorses, always have that unavoidable work-heavy vibe!
With her keen eye, she quickly noticed: “The girl on the right is here to buy sothing, and the one on the left is just keeping her company.”
Also, seeing their sowhat nervous deanor, she guessed they hadn’t really shopped in big brand stores much.
Nowadays, many young people have so social anxiety.
Clearly, they ca to spend money, to be consurs, but ended up being timid as if they weren’t the valued custors.
“Hello, is there anything I can help you with?” Zhang Yingying greeted them with a professional smile, kindly approaching them.
Seeing the young girl’s eyes lingering on the lip gloss display, she added: “Are you looking to buy a lip gloss?”
The girl nodded, pulling her friend along as they moved further into the store, their eyes continuing to search, seemingly looking for sothing.
Yes, another typical reserved silent custor.
“Would you like to recomnd sothing, or have you already decided on a shade?” Zhang Yingying remained enthusiastic: “You can try them all on.”
The girl turned to exchange a glance with her friend, then spoke softly: “Well… I’d like to see Man Slayer.”
Zhang Yingying was slightly taken aback at the words.
“Could you say that again?” She was a bit confused.
“Uh, Man Slayer.” The girl repeated, a bit embarrassed.
Blurting out this phrase directly was slightly awkward.
Her friend beside her checked her phone again and said: “Oh, it’s that number 12 lip gloss.”
The friend raised her phone as well.
Zhang Yingying now understood.
Wasn’t that one of our brand’s signature products!
The sales of this lip gloss shade had always been good; sotis she could sell several sticks in a single day.
It was clear these two girls ca specifically for this lipstick.
After a simple shade test, they directly paid for it.
Zhang Yingying eagerly also gave them so samples.
After the two girls left, she wondered to herself: “Man Slayer?”
“Does it have a new nickna?”
While chatting with the other staff, she ntioned it.
Zhang Yingying then learned that this was because their brand had advertised on Youuqu, with the core selling point being Man Slayer.
And in the following days, all employees at this YSL store started hearing this term frequently from custors!
Additionally, everyone clearly felt that the sales of lip gloss #12 were improving, day by day!
In their private chats, they all found it quite magical.
“Is this ad really that effective?”
“Feels like it’s going to beco the hottest item in the store!”
“Haha, none of the other lip gloss shades are selling now!”
But these store clerks didn’t know, everything was just beginning!
…
…
Ti passed, and in the blink of an eye, a week had gone by.
Slowly, “Man Slayer” started to gain recognition.
Once a certain product gets a label, everyone quickly starts calling it by its nickna.
This phenonon is also common in the watch circle, like in the Rolex Daytona series, everyone calls a certain watch “Yu Wenle,” and now there’s also “Quan Hongchan”…
This kind of star effect is quite common.
But a nickna and label like “Man Slayer” have huge advantages!
Man Slayer! Just hearing it sounds very enticing, doesn’t it?
If you can firmly bind this, how could you worry about sales?
In fact, when a is born like this, many people start to follow up.
Gradually, so beauty bloggers began calling it “Man Slayer” directly when recomnding lip gloss.
“Co on, sisters, the product I’m going to recomnd next is really… a huge trend recently!”
“Ta-da! It’s this one!”
“YSL’s Man Slayer!”
“Its features, I think I don’t need to say much about them.”
“Everyone, look at the effect on the lips, sisters, believe , this one is really… a blind buy!”
Many marketing accounts also started making a fuss.
Especially on Weibo, they even started creating stories.
Like a boyfriend buys shoes worth over a thousand, but won’t buy a few-hundred-dollar Man Slayer lipstick. Should I break up with him?
As long as there’s a strong point of contention, it can get viral!
Moreover, so bloggers started filming videos, casually pulling a few straight guys on the street to choose the lip gloss color they thought looked best.
The end result was that many of them actually chose this one!
Of course, so of this was scripted.
And in this era where “bootlicker economy” prevails, YSL’s Man Slayer recently beca the top gift choice for many guys!
There’s no helping it, there’s so rationale for why this thing could go viral.
It indeed aligns with the aesthetics of many straight guys.
This trend started becoming more and more significant!
In the lipstick world, YSL is quite strong, but not dominantly so.
Brands like Chanel, Dior, Armani also have their flagship products, which sell very well.
These competitors were all a bit dumbfounded.
“Man Slayer?”
“How did they even co up with such a term?”
“Really speechless, even this can get popular!”
They watched helplessly as the other’s sales kept getting better.
As the buzz continued to fernt, an astonishing scene occurred.
Like in YSL’s Taobao flagship store, Lip Gloss #12 directly sold out!
Even many offline stores experienced sellouts!
In the beauty industry, such things happen from ti to ti.
But this pretty much indicates the ergence of a blockbuster product!
YSL’s lip gloss, with its solid foundation, was already quite popular.
Then, under the support of Cheng Zhu, the king of marketing, it directly soared into the sky!
The word “Man Slayer” has frequently appeared on Weibo hot searches recently.
Inside YSL, they are extrely satisfied with “Youuqu’s” advertising effectiveness.
For the first ti, these people witnessed the terrifying power of the “Algorithm”!
Ad splitting and automation, frightening indeed!
Eight different styles of advertising, recomnded to suitable people with the help of the algorithm.
Plus, having created a viral term like Man Slayer, it’s hard for it not to explode!
“10 million, we only spent 10 million!”
“Just this little bit of money, and it created such a terrifying effect?”
The people at YSL were ecstatic.
Especially the person responsible for coordinating with Cheng Zhu!
This undoubtedly made “Youuqu’s” first step in comrcialization a huge success in a short ti, instantly boosting its fa.
Many businesses, initially, thought Cheng Zhu was the frightening part.
Being the king of marketing, it’s not surprising he’d suddenly lead a trend.
But when everyone really cald down to study Youuqu’s advertisents, they gradually realized the imnse advantages of a platform reliant on algorithms in advertising!
Many things are complentary.
Youuqu seems to always cause a startling ripple among young people!
Many businesses began contacting Youuqu, all wanting to advertise on the platform.
Even though Youuqu’s stance is clear that Mr. Cheng won’t be personally handling things much for the ti being, businesses still flooded in!
For a mont, Youuqu’s advertising departnt was overwheld with work.
Even the company’s internal people didn’t expect that Mr. Cheng, by personally overseeing just one project, would revitalize this year’s key comrcial system push!
…..
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