Chapter 1009: Chapter 617: Beijing Cash King
Wang Xin was truly scared this ti.
The food delivery war had reached a stage where every major event was crucial.
But he never expected that the young team, once mocked by him as a “student army,” would suddenly beco dirtier than these middle-aged people.
Without any major incidents, they actually manufactured one themselves!
And they had been planning it for a long ti.
“What Ele wants is not to co out unscathed from the dia storm.”
“What Ele wants is to stand at the pinnacle of the dia storm and then fiercely attract a wave of traffic!”
And this ti, the opponent was truly flawless!
A small seal stirred the nerves of the entire nation.
Overnight, countless people were paying attention to this matter.
Ele’s official Weibo had just finished posting their announcent when public opinion across the country erupted!
“Upon careful reflection, it seems that the recent Ele deliveries I received did indeed have seals.”
“Normally I wouldn’t even notice, I didn’t pay attention to this little thing on the packaging.”
“Well done, this platform got it right with the details!”
“Those previous bad behaviors were handled beautifully as well, very efficiently!”
“I’m a delivery rider, and what touched the most were those few words at the end. I’ve worked on both platforms, I won’t ntion the other one, but those who know, know—four words!”
“I support! Food is the priority, and there’s no small matter when it cos to eating!”
“From now on, I’ll only order from Ele.”
“ituan, speak up!”
Wang Xin couldn’t help but check out the comnts from netizens.
The more he read, the more panicked he felt, and the more blocked he felt inside.
Who would have thought that two food delivery platforms with similar reputations would have such a huge gap in just a few hours!
The bowl of feet-stirred rice in the video caused imasurable damage to ituan!
It’s unknown whether an organization was behind this, but more and more netizens began to openly ntion ituan, telling them not to be silent after seeing Ele’s statent.
However, ituan’s PR departnt was in a difficult position.
Because it was a dilemma.
If ituan issued a statent before Ele, the statent from Ele would definitely have stronger criticisms.
Because as it stood, they indeed did better than ituan in terms of food safety.
But if they issued a statent later, although they could carefully review what the other side said, they would undoubtedly lose the initiative.
After much deliberation, ituan decided to issue the statent later to ensure thorough consideration.
It was foreseeable that starting tomorrow, ituan would forcibly require all platform rchants to use seals.
But this was just damage control.
In the next few days, Ele would definitely seize this opportunity to start aggressive marketing.
dia reports would be everywhere, and various marketing accounts would take action.
As expected, official dia outlets would also get involved.
How far did this event escalate tonight?
As everyone knows, behind the food delivery war, there is actually the much-discussed “Double Ma Battle.”
Tonight, both prominent business figures surnad Ma would undoubtedly be alard.
However, one would be happy, and the other worried.
Little Ma, far away in Shen City, specifically called Zhang Xuhao at night to inquire about the situation.
Faced with the inquiry from his financial backer, Haozi naturally spared no details.
Moreover, he didn’t take all the credit for himself as CEO.
Credit would go to whoever it belonged to!
Zhu, my brother, a brother not by blood but in life!
Mr. Ma, take a look at him, take a good look at him, he’s incredible!
In his view, a young person receiving more support from Little Ma at this stage was definitely a great opportunity for a teoric rise.
Little Ma’s first reaction after listening was: “This person is so dirty.”
A small seal caused such a “bloodbath”!
How to say it, this business battle was indeed fought ruthlessly!
Fortunately, Cheng Zhu was on their side.
It didn’t matter, as long as he could make money for ~
…
…
ituan’s statent wasn’t released until the next day.
The attitude in the statent was sincere, with every word carefully considered.
In brief words, it gathered the wisdom of both ituan and Alibaba’s PR departnts, leaving little to criticize.
But in any case, people just didn’t buy it!
No matter how nicely you put it.
Just criticize first!
These days, people are quick to unleash their keyboards like firepower.
And Cheng Zhu on the other side wasn’t idle at all.
He began to continually steer the online conversation.
He instructed Ele’s marketing departnt to do just two things in the coming days.
The first thing was to aggressively criticize ituan.
The second thing was to seize the opportunity to lead a “show your seal” trend online.
This was easy to do.
For example, when soone ordered a al today, they’d take a photo and post it on social dia platforms like WeChat Monts or Weibo, and Youuqu, with the caption: Great, there’s a seal, let’s dig in!
The internet is never short of trend followers and instigators.
Otherwise, how would sothing like the “first cup of milk tea in autumn” beco popular?
Taking advantage of the current hot topic, this “show your seal” trend was sure to be popular for a few more days.
This sustained heat could drive Ele’s orders and keep ituan pinned to the pillar of sha.
And the effect was damn good.
Zhang Xuhao never expected that such a thing as a seal could be so shareable.
Little did he know, so people just love posting on social dia platforms.
They want to post everything all day long.
For them, having such a trend was just what they wanted, eager to join and post.
However, for those who didn’t usually post on social dia, it wouldn’t have much effect.
In his previous life, Cheng Zhu had never followed such trends either.
But many of the small broadcasters in his company are the type of people who love to post post post.
Once a wave of trends suddenly sweeps in, Cheng Zhu opens his circle of friends or Weibo, and he might see repeated scripts…
This sustained heat has caused Ele’s daily active users to surge every day!
Haozi’s admiration for his think tank has reached its peak.
“Sure enough, Cheng Zhu really is the king of marketing!”
Not only did he expose the rival’s scandal, but he also stirred up a trend on our side.
This kind of thing, he wouldn’t have dared to even think about before.
The next day, it appeared again on Weibo’s hot search.
The trending topic was [Eat with the Seal].
Bear in mind, this hot search wasn’t bought with money; it appeared naturally.
This goes to show that the popularity is quite astonishing!
Interestingly enough, Cheng Zhu also saw a photo posted by Lin Lu in his circle of friends.
“Why are you following the trend too?” he typed with a smile.
“Oh, it’s fun, and I might as well contribute to your Ele. Many of my classmates are posting too,” Little Lu replied.
“Did you know that I’m the one leading this trend?” Cheng Zhu started to boast.
“Really!” Lin Lu was shocked.
“Of course, it’s true, but I didn’t expect you to be in my target demographic too,” Cheng Zhu replied.
This left Little Lu completely bewildered.
She didn’t expect she’d fallen into her boyfriend’s “trap”!
While over here, Cheng Zhu was showing off in front of his little girlfriend.
Over there, Wang Xin really had a splitting headache.
He watched as the term [Eat with the Seal] quickly climbed to the top three on the hot search across major platforms, and his circle of friends was flooded, thinking:
“Damn, how is there a sequel!”
After the dia storm, they even designed such a long-term trick to draw traffic!
There’s no helping it, as Cheng Zhu always believed a saying to be very true.
“The internet has no mory.”
Sotis netizens rember very well, sotis they forget easily.
Many things just go viral for a while.
Moreover, this kind of explosive traffic still needs so ans to maintain stability.
So, besides driving the trend, he also had Zhang Xuhao increase the recent subsidy coupons and the number of [Foodie Beans].
At such crucial monts, you definitely have to be willing to spend money.
ituan over there is definitely the sa.
Unfortunately, no matter how strong your subsidy is, the current battle situation is still sowhat one-sided.
This nationwide scandal also benefits Ele in advancing into the lower-tier market.
ituan’s foundation is shaken once again!
Cheng Zhu personally feels that the long and drawn-out takeaway war from the previous life should reach a conclusion earlier due to several key turning points.
“In about half a year, the final victor should erge,” he thought.
…
…
Ti flies, and 2015 has co to an end.
Now it is December 20th, and soon it will be Little Lu’s birthday.
Of course, because she confessed on her birthday, this year’s birthday also has an extra layer of aning—it’s their first anniversary.
During this period, Cheng Zhu is still incredibly busy.
Besides the many matters with Ele, Youuqu is equally busy.
The reason is simple; he plans to end the [Cold Start Phase] early.
Yesterday, he held a eting with the managent team at the company, stating that from 2016 they will start spending money.
In the eting, he also highly praised the achievents Youuqu made during the cold start stage!
Mr. Cheng is very willing to praise them, not afraid they’ll get cocky.
Because the recent success of Youuqu is due to his leadership.
It looks like he’s praising everyone, but he’s actually just being narcissistic.
According to his plan, Youuqu is pretty much ready to go through the first round of funding.
Compared to the funding for Youu Tea, Cheng Zhu is more “stingy” in Youuqu’s funding and stingy with granting shares.
He himself isn’t short on money now.
What he needs more are things beyond money.
And once the news of Youuqu planning for funding got out, a large number of venture capitals ca knocking.
Cheng Zhu initially didn’t plan to partner with new venture capitals.
Because whether it’s with Pulin Capital or Red Mountain Capital, he’s been cooperating quite happily.
However, one venture capital still caught his attention.
First of all, he really likes the na of this venture capital—Shunwei Capital.
Shunwei, follow the trend.
Shunwei Capital wasn’t particularly impressive during these years.
But in 2019, in the , Shunwei Capital ranked 18th in the world.
This institution has always placed a great emphasis on investnt in the internet industry.
So typical cases include iQiyi, YY, Huolala, BOSS Zhipin, Kuai Shou, etc.
Most interestingly, it invested in both Kuai Shou and TikTok’s parent, Jinri Toutiao.
It’s equivalent to having invested in the two great kings of the short video era!
This is one of the reasons why Cheng Zhu is particularly attentive to Shunwei Capital.
And the man standing behind this agency, is the renowned [Lei Bu Si] Mr. Lei.
A billionaire willing to bend over to open a car door for custors.
The world is well aware that [XiaoMi] is very successful and profitable.
But the truth is, Lei Bu Si is also incredibly impressive in investnt, and all at ultra-high returns!
The title of marketing king for Cheng Zhu is currently being used on a small scale.
But later on, the title of marketing king was almost universally acknowledged.
Whether you like Mr. Lei or not, his ability in marketing is genuinely impressive and incredibly successful.
This man, netizens have given him many nicknas.
But the one that left the deepest impression on Cheng Zhu is a title that wasn’t widely used.
——The Cash King of Beijing!
…
(ps: Asking for monthly tickets~)
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