Among the male celebrities at that ti, the celebrity that fits the requirent of Feng Yu and Li Mingde was Zhu Simao. He had handso features and his movies, dramas, skits were well received by the whole of China. By the standards of the future, Zhu Simao was China’s top male celebrity. He was on par with Hong Kong’s Chow Yun-fat status.
Hong Kong’s celebrities’ charges at least 10 tis more than China’s celebrities. But the effect was not as effective. The people that watched Hong Kong movies were much lesser than the ones who had watched Zhu Simao’s movies and skits.
Feng Yu believed that if he could get Zhu Simao to endorse his motorcycles, Songjiang Motor brand and sales would be significantly increased due to his great popularity and his fans. But Zhu Simao and his partner seldom do comrcials and product endorsents. He did not even perform at nightclubs even when he was offered a high offer by the nightclub bosses.
His bald partner was interviewed in the mid-90s and ntioned sothing that shocked the whole nation.
The host had asked him if the rumors of his endorsent fees being the highest in China and there was soone who offered him over 10 million RMB for him to star in a comrcial was true.
Baldy Chen replied that it depends on his mood whether if he accepts to act in any comrcials. He does not lack money. If he were in a bad mood, he would not consider even if the deal was in the millions and when he was in a good mood, he would be the spokesperson for as low as 100,000 to 200,000 RMB.
Although the rates if Zhu Simao now was not so high, but it should be above 100,000 RMB. This rate was acceptable to Feng Yu. He could even accept rates of 1 million RMB. If Zhu Simao was able to rope in his partner, Baldy Chen, Feng Yu was willing to pay even more
This Zhu Simao was also interesting. He must try out the product of the comrcial first, and if he felt that the product was as good as it claid and did not deceive the audience, then he would accept to act in the comrcial! This was nothing to Feng Yu. It’s only a motorcycle. He could just give it to him for free!
Feng Yu was now thinking of the story for the comrcial. How can he portray the features of Songjiang motorcycle within 15 seconds and at the sa ti not make Zhu Simao felt contempt?
Songjiang motorcycles co along with 2 helts to increase the safety f the rider and pillion, and let people think that they had gotten a good deal.
The motorcycle helt was first created by the Soviets and was given free with any purchase of Ural and Sunrise motorcycles. Later, Japanese motorcycles also started to give out free helts for their bikes. But no matter which country, only one helt was given as a free gift. Only Songjiang motorcycles were giving out two helts!
Feng Yu suddenly thought of the primary purpose of motorcycles at that ti. You believe that it was for convenience?
No!
The primary function of a motorcycle at that ti was to woo girls!
Riding a motorcycle out now was the sa as riding a bicycle a few years ago and the sa as driving a sports car in the future years. Chances of asking a girl out and the affection from the girl would increase.
The demographics of the consurs buying motorcycles at that ti was between 18 to 30, and all are male. There were almost no girls riding motorcycles even for the 50 cc bikes.
Many young adults ride bikes were not for the convenience but to attract attention. It was just a tool used for flaunting. Feng Yu thought of an idea which was to give the audience a subtle hint, a celebrity’s influence.
Feng Yu must also get an actress too, and she must be well-known to achieve the best results.
The most active actress at that ti was Liu Daqing!
She was nad the most controversial actress by the viewers in future and was one of the highest paid actresses in China. She had gotten lots of acting awards but was also jailed before. Her acting skills were still considered one of the best.
In the future years, her acting career might not be doing that well, but now, everyone was praising her. In 1991, she went into business and set up many companies in different industries. She made a lot of money in the 90s.
If Zhu Simao and Liu Daqing team up, this comrcial would be starring the most popular comrcial stars at that ti. Unless soone could invite senior celebrities like Zhao Zhongxiang and Li Gu to act in an ad, no one could beat this Zhu Simao and Liu Daqing team!
The image of Zhao Zhongxiang and the rest were not suitable for motorcycles.
After Feng Yu finished with the storyline, script and the actions of the comrcial, he applied for leave from his school again and traveled to Beijing with Wu Zhigang.
These 2 celebrities did not have any agents as they were considered "state-owned workers”. Zhu Simao was an actor with August First Film Studio, and Liu Daqing was with Beijing Film Studio. They can be found at their respective units.
Feng Yu went to August First Film Studio first. Zhu Simao was rehearsing for a play, and the performance was on the day after tomorrow. Feng Yu was sitting in the stands watching Zhu Simao’s performance. What a good actor!
This was much better than those idols in the future years. Excellent acting skills, stage performance and the most important of all was the exaggerated expression shown, even this was a rehearsal. This was what Feng Yu was looking for.
After the rehearsal, the actors and actresses went to the backstage to changes and Zhu Simao was called over to Feng Yu.
“Xiao Zhu, this is Manager Feng Yu and Manager Wu Zhigang from Bing City. They wanted to discuss sothing with you.”
Zhu Simao curiously looked at Feng Yu and Wu Zhigang. He did not know these 2 people, and they are so young, yet they are managers?
“Why are you looking for ? Which company are you from?” Zhu Simao thought that they were here to invite him to perform at so company functions. He had rejected a lot of these offers even though the rates were good. He felt that his performance would be too monetarized and this was not in-line with his character.
His unit had provided him with an apartnt, and his salary was enough to take care of his family. What’s the point of earning more? He doesn’t even have the ti to polish his acting skills.
Feng Yu took out his na card and gave it to Zhu Simao: “Mr. Zhu, we are here to invite you to star in our comrcial. It’s a motorcycle comrcial. The actress will be Liu Daqing!”
“Who? Liu Daqing? Motorcycle Comrcial? Tai Hua Trading? You are importing motorcycles?”
Feng Yu does not bla Zhu Simao for making this assumption. Almost 80% of the motorcycles at that ti were imported. Although there were dostic motorcycles, the production was low, and the performance was not good. The marketing was also poorly done.
“No, our motorcycles are locally manufactured. The factory that manufactures the motorcycles is Bing City’s Machinery Company. This is the picture of our motorcycle. You can take a look.”
Dostic brand? Bing City? What sort of good products can be produced from that rural area? If it was 10 years ago, when Bing City was still one of the leading industrial cities in China, it might be possible. But now, it’s quite impossible.
Zhu Simao took the photograph from Feng Yu. Eh, this motorcycle is beautiful!
Was this really locally produced?
This Machinery Company from Bing City could really produce such quality motorcycles?
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