Chapter 237: Chapter 237 If You Are the One Chapter 237: Chapter 237 If You Are the One In the hotel below.
“Brother Hao, what on earth is the program about? Just tell already!” Xia Xueqi was practically hanging off Wang Hao’s arm!
She had felt too embarrassed to eavesdrop earlier when Wang Hao was explaining it to Liu Qisheng, and she could tell Liu Qisheng’s face was flushed with excitent after Brother Hao finished explaining.
Without guessing, one would know it must be a god-like brilliant idea.
But what exactly was this idea? That damned Brother Hao simply refused to say, no matter how much she coquettishly pestered him!
“It’s not that I don’t want to tell you,” Wang Hao shrugged helplessly, then raised the contract in his hand, “The contract clearly states that no third party is to know before the official signing, otherwise, if it leaks, I’d have to pay a penalty fee. So, don’t be anxious. Once Mr. Liu cos down and we sign the contract, you can know whatever you want!”
Indeed, Wang Hao wasn’t just refusing to oblige.
The terms of the contract were clear: once they agreed to use the idea, Wang Hao absolutely couldn’t reveal it to a third person to prevent the possibility of the idea leaking, which could spell trouble if grabbed by a competitor.
So, they had to wait until the contract was officially signed before they could talk about it.
“Let’s not talk about this for now,” Wang Hao took out his phone, smiling, “Actually, it’s my luck that’s good. Xueqi, take a look at this.”
Xia Xueqi looked over curiously, “What’s that? Ratings?”
“Yes, the ratings.” Wang Hao smiled, “It must be their TV station’s poor ratings, which is why he ca to find ! Think about it, Zhenan TV station is also considered a top-tier dostic channel, and its ratings should have always been pretty good. But with the rapid advancent of smartphones in the past two years, plus their TV station probably lacking any impressive programs recently, their ratings must have been plumting!”
“Is it that serious?” Xia Xueqi thought for a mont, then exclaid in horror, “Then Brother Hao, you won’t make much from the ad revenue share!”
“That was before. Take a look at this,” Wang Hao held his phone and randomly picked a Zhenan TV program’s ratings, “In the first two years, their pri-ti series at eight o’clock had a peak rating of 3.8 percent, and other pri-ti slot programs also had ratings around 3 percent. But look at the past two years, the pri-ti series ratings were barely reaching 1.4 percent.”
“That drastic of a drop?” Xia Xueqi was surprised.
“Yes, it’s that drastic,” Wang Hao nodded and continued, “That’s why their ad spots are now struggling to fetch a good price. Otherwise, they wouldn’t be approaching to produce a program for this tislot, where a 15-second ad spot would normally cost at least 150,000 yuan each!”
Xia Xueqi imdiately sat up straight, “Brother Hao, you an…?”
“With the rapid developnt of digital TV and online video websites in the past two years, the impact on traditional cable TV has been huge,” Wang Hao took a deep breath, “It’s an inevitable trend. So, if I’m not mistaken, Mr. Liu must be sowhat unable to hold on, which is why he ca looking for . Otherwise, do you think a 10 percent revenue share is that easy to co by?”
“That makes sense,” Xia Xueqi smiled, “Hanging out with Brother Hao sure has its perks! Hehe!”
“Isn’t that necessary?” Wang Hao said proudly.
His brain was filled with nurous hit programs from his previous life! In an era where entertainnt was so advanced, they managed ratings of 20 or 30 percent! Bringing those ideas here, wouldn’t they just explode?
Once the program becos a big hit, those advertising fees, hehehe!
The two casually chatted for a while longer, and soon Liu Qisheng ca over with a stack of freshly printed contracts.
“Mr. Wang, the contracts are printed,” Liu Qisheng placed the contracts on the table, explaining them one by one, “It mainly revolves around the inco from the program and financial arrangents. Our station’s intent is for you to take full control of the program, including the host, props, costus, and so on. Aside from providing the venue for free, we’ll leave the rest to you. Just one thing, you have to ensure political correctness, you know what I an?”
“Understood, understood,” Wang Hao nodded with a smile, “You don’t need to tell that. I definitely don’t want to be invited for tea.”
“There should be no problem then,” Liu Qisheng smiled, “You’re only responsible for the sample of the first episode, and our TV station will take over from there. I will deliver the specific amount of the advertising fees to your agent each month, and you can take a look at the rest of these terms yourself.”
He handed the contract to Wang Hao and then explained the general cooperation requirents and rules.
Soon after the explanation was over and there were no issues, Wang Hao signed his na, and the contract was effective imdiately!
“Alright, Mr. Wang Hao,” Liu Qisheng watched as Wang Hao signed and then extended his hand, “I hope we’ll have a pleasant collaboration.”
“Pleasant collaboration,” Wang Hao said with a chuckle, shaking his hand, and thus they ford a strategic alliance.
After Liu Qisheng left, Xia Xueqi’s eyes were already wide as light bulbs!
She was very curious about this show that Liu Qisheng could directly throw in 1.5 million, including a 10% commission—what was it exactly?
“Brother Hao, Big Brother Hao!” Xia Xueqi began to cling to Wang Hao’s arm, coquettishly asking, “What show is it? Can you tell now?”
“Sure,” Wang Hao said with a laugh, “Actually, it’s quite simple. You know about dating gas, right?”
“Yes, I know,” Xia Xueqi nodded, “You an to say, this show is about dating gas? How does that work?”
“Right, it’s about dating gas!” Wang Hao nodded, and began to explain, “First, pick twenty-four won to stand on stage, each in front of a podium with a light on it. There are two colors of lights, blue and pink. Blue indicates agreent, pink indicates disagreent. Then, several male guests are selected for each episode to co up for the dating ga.”
Yes, the show Wang Hao had chosen was “If You Are the One”!
In each episode, twenty-four female guests co to find a match, and through three rounds—”First Impressions,” “Second Judgnt,” and “Final Decision”—they get to know the sa male guest.
During this ti, if a woman turns on her light, it ans she is satisfied with the male guest and willing to get to know him further; if she turns it off, it indicates dissatisfaction.
If only one female guest leaves her light on, the host will ask the male guest for his opinion, and if he also likes the female guest who left her light on, it’s a quick match success; if all the female guests turn off their lights, the male guest must leave the stage.
After the three rounds, if there are still multiple female guests with their lights on, the male guest will have the opportunity to pick the woman he’s interested in.
By the ti Wang Hao finished explaining the rules, Xia Xueqi was utterly astonished!
This…this kind of dating ga is possible?! Just listening to it is so captivating, right?!
“Then, naturally, we’d need a psychology expert sitting below,” Wang Hao said, grinning and pointing to himself, “That would be , offering everyone live love advice on the spot!”
Wang Hao had his reasons for choosing this show.
In the original world, since the premiere of “If You Are the One” on January 15, 2010, up to June 6 of the sa year, a total of 34 episodes had been broadcast, achieving the number one rank in its ti slot over 30 tis, and also sweeping the nationwide satellite TV viewing champion for 15 out of the first 23 weeks of 2010. Since the show changed to airing twice a week from March 13, it had continuously won the nationwide satellite TV weekly viewing champion and runner-up for 12 weeks in a row.
On March 28, 2010, “If You Are the One” achieved a new high in ratings at 2.82%, becoming the champion in viewership among China’s mainland weekend programs.
On April 11, 2010, the 18th episode saw ratings climb again, reaching an astonishing 3.76%.
On May 9, 2010, the 25th episode set a new record for variety show viewership at 4.15%…
And that was in the original world where entertainnt programs were extrely developed; how much more so when brought to the relatively barren entertainnt landscape of the Heavenly People’s Republic?
With this show in hand and a yearly 10% advertising commission… muahaha! It’s like counting money while lying in bed, right?!
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