In this situation, Sony's executives wanted to create their own high-engagent online ga.
However, foreign companies lacked experience in developing open-world ani gas like Genshin Impact.
So, Sony set its sights on Overwatch, which also had high engagent and stable yearly revenue.
For shooting gas like Overwatch, foreign companies and technicians have ample experience.
But with Overwatch already out there, how could they ensure the new ga would attract players?
Suddenly, Sony's executives had a flash of inspiration.
Look, multiculturalism is so popular now; why don't we create a multicultural Overwatch?
As a result, Sony acquired a small studio that wanted to make a multicultural shooting ga, then poached people from various shooting ga companies to bolster the team.
They quickly expanded a small team into a large one and began spending massive amounts of USD to develop the ga.
From the initial project establishnt to the successful team formation, Sony spent about 150 million USD.
When the ga was finally made and launched, the related marketing cost another 250 million USD.
The total expenditure amounted to around 400 million USD.
To be fair, purely from the perspective of ga quality, it was a passable Overwatch-like ga.
But all the characters in this ga were of various multicultural backgrounds—transgenders, people with obesity, and so on.
Just looking at them was nauseating, let alone controlling them to enjoy the ga.
Sony's executives might deceive their own minds, but gars wouldn't deceive themselves.
This heavily invested ga peaked at 690 concurrent online users.
Yes, an online ga with a peak of 690 users. And among those 690 users, at least 680 were probably various strears and curious players wanting to see how bad the ga was.
So, 400 million USD went down the drain.
The ga was shut down fourteen days after launch.
Later, Sony wanted to get rid of those highly paid employees, which would probably cost a significant amount of money again.
"Old Wu." Chen Yiyang sincerely said to Wu Changxun, "If you want to avoid mishaps in such matters in the future, since you don't play gas anymore, just ddle less in gaming affairs."
"Lesson learned." Wu Changxun took a sip of tea and then asked, "How about I just focus on advertising for the gas you make from now on?
By the way, do you have any plans in the gaming field recently? Maybe we can collaborate."
"I do." Chen Yiyang replied, "I'm planning to set up a studio to make an open-world martial arts ga to the standards of a single-player ga."
"An open-world martial arts ga sounds promising."
Wu Changxun was intrigued, "Is it like Genshin Impact, where players spend money to draw characters to make money?"
"Not exactly." Chen Yiyang said, "I'm planning only to sell appearances, not characters or stats."
"Only sell appearances?"
"Yes." Chen Yiyang nodded.
"Single-player ga standards, online ga operation, and only selling appearances, not stats or characters?"
"Yes." Chen Yiyang nodded, "I've already decided; let's set it in the Song Dynasty, based on the loss of the Sixteen Prefectures of Yanyun during the Song Dynasty, and make it a single-player ga thed around family and country, selling only appearances, not stats or characters, in an open-world martial arts ga."
"Farewell." After hearing Chen Yiyang's words, Wu Changxun imdiately clasped his hands in salute and left.
He felt that Chen Yiyang wasn't being truthful and was just joking around.
Not selling stats, he could understand.
After all, so gas in the country also don't sell stats, only character cards.
But not selling stats and also not selling character cards?
Isn't that nonsense?
Even in dress-up gas like Love Nikki, they add stats to outfits when selling them, otherwise they can't make money.
Let alone creating a high-investnt open-world ga to Genshin Impact's standard and budget, relying solely on selling appearances to turn a profit.
Even if the ga is exceptionally well-made and becos a hit online, Wu Changxun still felt it would be unprofitable.
After seeing off Wu Changxun, Chen Yiyang sighed helplessly.
These old-generation ga developers seem to have their brains branded with steel.
They stubbornly refuse to believe that a high-investnt ga can make money just by selling appearances.
It looks like I really need to put together a good team and develop the ga.
"Mr. Chen."
On this day, while busy forming the team, Chen Yiyang was planning to leave work early and go ho, only to be stopped halfway by Liu Xiaoyue.
"What's up? If it's not particularly important, can we talk about it tomorrow?" Chen Yiyang lazily asked.
"I'm not sure if it's important, but there's a rumor in the auto industry that Jindong is preparing to enter the car manufacturing field."
"Huh?" Chen Yiyang imdiately halted.
He stopped not because the news was important, but because it sounded utterly absurd.
The new energy vehicle industry is so intensely competitive now, and the giants that entered the field are either threatened or are increasing investnts to avoid being eliminated.
And now, suddenly, Jindong wants to enter car manufacturing?!
Jindong has so money, but not that much.
Although Jindong has cash reserves in the billions,
that few billion, if spent, might not even be enough to build a few factories, let alone manufacture cars.
"Is the information reliable?" Chen Yiyang was worried that this was just gossip Liu Xiaoyue heard at so drinking party, from soone boasting after a few drinks.
"When we previously collaborated with Jindong on food delivery and flash sales, I got to know quite a few people inside Jindong. The information ca from them."
Since it's firsthand information, it's probably true.
Has Brother Qiang gone mad?
Chen Yiyang thought about it and felt that given his relationship with Liu Qiangxi, it wouldn't hurt to ask him directly; it didn't involve any confidential information.
So, after returning ho, Chen Yiyang called Liu Qiangxi.
"How co you suddenly thought of contacting ?" Liu Qiangxi asked.
"Brother Qiang." Chen Yiyang said straightforwardly, "I heard soone say you're going to make cars—is that true?"
"Who told you that?" Liu Qiangxi asked.
Of course, Chen Yiyang couldn't sell out the Jindong employees who got along well with Liu Xiaoyue.
Even if it's not confidential, no boss would appreciate employees with loose tongues.
So Chen Yiyang said, "I know so people at Ningde Era; I heard it from them."
"The employees from Ningde Era were told to keep it confidential." Believing Chen Yiyang's story, Liu Qiangxi said.
Chen Yiyang was able to deceive Liu Qiangxi for a reason.
Because when it cos to making new energy vehicles, the battery problem is the first to be solved.
There are only two big battery manufacturers dostically: Biya Mansion and Ningde Era.
Biya Mansion is already making cars themselves, so for a new player like Jindong, the best partner is undoubtedly Ningde Era.
Therefore, if Jindong really has plans to make cars, they would have contacted Ningde Era as soon as the project started.
"Are you really going to make cars?" Chen Yiyang asked in surprise, "Did Jindong recently discover a gold mine and suddenly beco this wealthy?"
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