"Tengxu will suffer a huge loss this ti."
It's not just Chen Yiyang who thinks so; basically, everyone in the gaming circle thinks the sa.
After Tengxu's crazy three-day campaign.
Even mini-gas have landed on Star of Yuan ng, but this ga itself still hasn't made a splash.
Ironically, what beca popular was the joke about Tengxu automatically downloading gas for you.
This indirectly indicates so issues.
Chen Yiyang initially worried that Tengxu's all-out effort this ti, costing 1.4 billion, would at least cause Sugar Bean Man Adventure's weekly active users to drop by more than half.
But the result was not only a non-drop in active users, but there was even a slight increase.
Chen Yiyang and his young assistant team are now having etings with much more relaxed expressions.
With such a promotion as Star of Yuan ng not affecting their own gas, this Sugar Bean Man Adventure can provide steady cash flow to Chen Yiyang for at least the next three to four years.
"An era has passed." Jiang Ming concluded Tengxu's failure this ti, saying, "These old-generation ga people. In today's ga market predominantly driven by a new generation of young people, they still view the market with outdated perspectives, use old-fashioned ga modes, and outdated promotional thods to fool users.
They will eventually be eliminated by the market. The future market belongs to studios that can please users, not those that just throw money at promotions."
Of course, even though Jiang Ming thinks so people inside Tengxu are already outdated, he dares not say Tengxu itself is outdated.
Mainly because Tengxu is simply too enormous, with too many unclear hierarchy issues internally.
Compared to recent years where players have criticized Activision, ea, and Ubisoft.
Tengxu's characteristic is the lack of a unified ga departnt managent structure.
The ga departnt's various studios have no mutual hierarchy, resources are not shared, and sotis disputes arise due to mutual plagiarism issues.
But the benefit of this is that, although the studios that contributed great achievents for Tengxu have beco outdated and can no longer produce good gas.
Tengxu still has a few vibrant studios occasionally bringing relatively surprising products.
Relying on Tengxu's extensive promotional channels, as long as a ga is of decent quality, Tengxu can quickly push this ga forward.
Therefore, if Tengxu deliberately pushes a ga now, it's unlikely to succeed. The correct approach should be to wait for a good ga to erge, gain player favor, then concentrate resources to promote it.
This would work much better.
Things indeed happened just as Chen Yiyang and so industry insiders thought.
Only after two weeks.
The data of this ga, primarily promoted by Tengxu using a campaign fund of 1.4 billion, started to plumt.
A large number of players began quitting the ga after receiving various new user rewards.
Industry insiders deduce that this ga's project group might stop recruiting new players in about a year, freeze the project, then assign so marginal programrs at the company without advancent prospects to maintain the ga, to operate at extrely low cost to make a little money.
Of course, Chen Yiyang feels that until the ga shuts down, it's hard to earn back the resources Tengxu put into it this ti.
Regarding Tengxu's actions, Chen Yiyang could only say, a great effort resulted in a massive blunder.
After confirming Star of Yuan ng is irrecoverable ss.
Wu Changxun didn't avoid suspicion anymore and directly ca to Lin'an to find Chen Yiyang.
"Wang Chunyun is quite unlucky this ti; he originally wanted to advance further, but now with this critical project screwed up, continuing in the ga departnt is already pretty decent."
"You can comfort your President Ma, temporary setbacks don't an much. It's just a fourteen billion marketing expense. On the bright side, while the marketing spent a lot, the ga's production costs weren't much."
"Look abroad, Star Agents created with four billion USD couldn't even make back a fraction of the cost."
"Stop teasing us Tengxu." Wu Changxun said helplessly.
Although Chen Yiyang's intent was to tease Tengxu a bit.
Compared to abroad, Tengxu's big spending of fourteen billion on Star of Yuan ng really isn't the biggest gaming loss in history.
In the past, there's et, which directly caused Atari's collapse, burying the entire North Arican gaming market.
More recently is Star Agents.
It's estimated to have lost at least four billion USD, which is over twenty billion RMB.
Furthermore, even though Star of Yuan ng had poor quality, it can still earn so money through subsequent enticing micropaynts.
As for Sony's production of Star Agents, it went offline just 14 days after its launch, with no possibility of recouping the investnt.
The four billion USD production cost and marketing expenses were directly thrown into the water.
"Actually, there's sothing I can't quite understand." Wu Changxun asked Chen Yiyang, "Star Agents seed to be of good quality, and it promoted the multiculturalism prevalent in Europe and Arica; why did it fail so badly?"
"Clearly, you haven't played gas for a long ti." Chen Yiyang, hearing Wu Changxun say this, imdiately made a judgnt.
"I suspect the executives at Sony are just like you, having not played gas for a long ti, which is why they invested so heavily in this project."
Star Agents was a project initiated by Sony, which acquired a studio for developnt.
The initial reason for producing this ga was Sony's envy of highly active large server gas.
At first, Sony was sowhat disdainful of this type of ga.
But when Yingkumi's open-world adventure ga Pri Tide appeared on the PS platform through Chen Yiyang's introduction.
The steady inco quickly made Sony's executives envious.
How stable is this inco? Last year Sony released the annual inco list.
According to the list, Pri Tide and God of War 4 were tied together.
aning, throughout last year, Pri Tide brought Sony the sa revenue as the ticulously crafted God of War 4.
But the problem is, God of War 4 was developed over five full years!
Ignoring costs and focusing solely on revenue.
By next year, the revenue God of War 4 brings Sony will drastically decrease, considering discount promotions etc., the final revenue might not even be a tenth of its launch year.
Whereas Pri Tide this year can still bring in a God of War 4 share of inco for Sony.
With such a comparison, Sony's executives imdiately felt single-player ga revenues were no longer appealing.
The production costs of AAA titles are rising annually, and production cycles are continually lengthening.
Moreover, even if produced, revenues might not et expectations.
As a result, major companies are currently focusing on series gas.
Because at least series gas have so guaranteed inco.
Unlike gas like Pri Tide and Overwatch, which can continue to bring stable yearly revenue and last for several years.
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