"Hello, Mr. Chen." Inside the opposite party’s studio.
Chen Yiyang shook hands with a man nad Luo Yuncheng.
As he walked over, he discovered that the studio was indeed very small, with only about eighty people in total.
This Luo Yuncheng is currently in charge of the whole studio.
"This is the ga we’ve basically finished creating. You can take a look; we’ve done two tests before, and the data is quite good."
Under the other’s introduction, Chen Yiyang briefly looked at the ga.
Even though he had a thorough understanding of SLG gas before coming.
He still frowned when he saw the ga made by the other party.
SLG gas are quite a large genre, with the most famous series being Three Kingdoms, Civilization, Total War, etc.
Of course, these are all single-player gas.
In mobile gas, this type of ga is simplified to players building lineups through card draws, then allying with others to form alliances, and fighting against other alliances in a map for about a three-month season.
In these mobile gas, the most influential factor isn’t strategy but microtransactions.
A top spender can spend millions, while most ordinary players only spend about thirty bucks on monthly cards.
So, this is a ga that relies on big spenders to maintain servers, and keeping them comfortable is the most important thing.
Since the ga mode of these gas is basically fixed, in recent years, ga companies aiming to enter this genre tend to focus on art and visuals.
But the ga from this small studio in front of him has hardly any competitive ability in terms of art or visuals.
Frankly, it’s only slightly better than sothing made by AI.
What gives such a ga the qualification to reach the top in this genre?
Chen Yiyang was sowhat confused. But due to the allure of insider information, he continued listening to Luo Yuncheng explain their ga.
"Actually, our ga’s art and visuals are indeed sowhat poor, but we believe the true core of SLG isn’t in visuals and art, but in gaplay."
Luo Yuncheng spoke eloquently. "I could even say, while SLG gas are made for the wealthy, those ordinary players participating actually also wish for a gaming experience.
If we lower the cap on microtransactions to around ten thousand, allowing ordinary players to spend a few hundred each season and basically get a complete gaming experience, it will certainly stimulate their spending."
With Luo Yuncheng’s explanation, Chen Yiyang finally understood the positioning of their ga.
Which is, this is a ga where players with just one or two hundred budget each month, who are practically ’nobodies’ in other SLG gas, can get a complete gaming experience here.
At least they can collect all the cards.
Not like other SLG gas where spending thousands still doesn’t craft a complete lineup.
It seems this is the true insight into how this ga can break out in the SLG ga field.
Chen Yiyang nodded, then curiously inquired.
"I see your ga is basically completed; it could be launched soon. Why are you suddenly seeking investors? What happened to your forr investors?"
"Well," Luo Yuncheng laughed awkwardly a few tis, then replied with insufficient confidence.
"Actually, initially, we found a video platform to invest in our ga, and they sent several directors to our studio to oversee our developnt.
But just as the ga was about to launch, they felt it had no future, so they withdrew and were unwilling to continue investing."
Mobile gas or online gas differ from traditional single-player gas.
The main costs of single-player gas are in the developnt manpower.
Whereas the bulk of investnt in online and mobile gas goes into post-launch advertising and operation.
Especially mobile gas, today prices are practically clear-cut. You pay the advertising platform a set amount, they bring you a certain number of players.
Among these cost-per-install mobile gas, strategy gas, especially SLG gas, have the highest acquisition costs. For a strategy ga, the user acquisition cost on the iOS platform is between 80 and 90 dollars.
On Android, the acquisition cost is around 30 dollars.
aning you spend 30 bucks on ads, and the ad platform gets you an Android user.
That user is rely attracted to try the ga, how long they’ll play, or if they’ll spend money, remains unknown.
Optimally, at least one among ten acquired users is willing to play long-term.
The essence of SLG lies in alliance wars among hundreds of players, and a server must have thousands of players forming several alliances. After a season’s battle, the alliances will again be matched with alliances from other servers, forming a new server for the next season’s battle.
It ans, at launch, an SLG ga needs to acquire hundreds of thousands of users to support its initial player count.
Taking one million as a reference, split between iOS and Android at a 3:7 ratio.
It ans for ga launch advertisents, spending shouldn’t be less than 42 million.
These are just user acquisition costs.
Besides that, paying protection fees to various gaming dia, hiring so gaming influencers to promote the ga, costs no less than several million.
Plus server costs, employee salaries.
This small eighty-person studio needs to prepare at least 50 million in cash to smoothly launch and sustain operations for a month.
If the launch inco doesn’t et expectations, the platform must decide whether to keep investing in hope of a miracle or reduce investnt to see how things go over half a year.
All these also require money.
At least ten million more.
So, even though this SLG ga is completed,
The developnt cost over the past few years might have been just 50 million.
But to successfully launch, further investnt of another 50 million is necessary.
This is why many big company’s gas, clearly completed,
Due to several unsuccessful tests, beco silent, not launched at all.
Because online gas need the most money after launching.
"The actual reason isn’t just this simple, is it?"
Well-prepared Chen Yiyang pointed out what Luo Yuncheng was reluctant to say, "Imperial War is set to launch soon too. Is it clashing with your ga’s schedule?"
"Yes." Luo Yuncheng lowered his head.
This is also the reason his forr investors withdrew.
Besides not wanting to continue risking several million.
Another reason is Tengxu also announced entering the SLG ga field.
And the ga made by their studio, Imperial War, also announced recently completing several tests, preparing for public testing soon.
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