The purpose for which it was established was not because Westinghouse Company, the company behind KDKA, saw the imnse profits behind comrcial radio. Rather, it was because Westinghouse Company wanted to compete with Arican Telephone and Telegraph Company, General Electric Company, and Arican Radio Company for wireless radio patents.
"That's right, it's a wireless broadcasting radio station company!" Donnie nodded with certainty, "I want to make sure every Arican can hear the sound of our radio station!"
"This?" Brad showed a hint of confusion and said, "Donnie, as a friend, I must remind you that your idea is not a very good one.
To establish a comrcial broadcasting station, first you need complete broadcasting equipnt; you'll have to build your own signal transmission stations in all major cities across Arica. Additionally, you'll need content. These all represent huge investnts, and a radio station — will it really have a fixed audience?
Although Brad didn't fully understand what a comrcial radio station was all about, he knew the operation of a radio station. Currently, most radio stations within the United States were military-operated, and from this, one could glimpse the embryonic form of comrcial radio stations.
"Currently within the country, not to ntion the entire United States, but the entire world lacks a comrcial radio station. You don't think nobody else has noticed this, do you?
The reason nobody has done this until now is primarily because no one has found a profitable model, despite recognizing the significant investnt required."
Lacking a profit model and faced with massive investnts — that's the reason there are no comrcial radio stations within the United States!
Naturally, Donnie was aware of this. Historically, following the establishnt of KDKA, the United States and European countries began to set up their own comrcial radio stations.
Speaking of the United States alone, after the peak period of establishing comrcial radio stations had passed, by the following year, 14% of the radio stations had to shut down due to the inability to afford maintenance costs of their transmission stations.
But Donnie had his own ideas about this: "You don't need to worry about the funds and profitability, I will solve these issues. As for the application for licenses, Mr. Dorne, do you have any more questions?"
Although the maintenance costs for comrcial radio stations were high, Donnie understood that the radio would beco an important dium in the United States for the next two to three decades.
Just considering the United States, in 1928, it was estimated that there were 8 million radios within the country, not counting those assembled by individuals.
If you include the individually assembled ones, that number would exceed 13 million.
And how many people did the entire United States have?
In terms of revenue, in 1924, the advertising revenue of various comrcial radio stations in the United States was 4 million US dollars. By 1928, this revenue had reached 10.5 million US dollars.
Even more importantly, as radios beca a household necessity in Arica, many politicians also began delivering speeches on comrcial radio stations... much like television speeches in later tis!
As for the audience after the radio station was established, Donnie wasn't too worried because he had three trump cards at hand!
The first trump card had already been played — the Miss Arica pageant!
As long as the Miss Arica pageant was well-known across Arica, Donnie believed that the citizens of any city would want to know the results in real-ti.
But the distribution of newspapers was too slow!
As for the other two trump cards, Donnie needed to play them gradually.
"Well, since you've decided, what else can I say? I will do it tomorrow. But Donnie, I still want to remind you to prepare a large amount of cash in advance. This business is going to empty your wallet!"
Funding was the least of Donnie's worries at the mont.
He had previously obtained $500,000 in cash from Ponzi and then got access to one of his secret accounts. After giving $50,000 to Van Olden, Donnie could still get more than $180,000 in cash.
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All these added up to more than $600,000 in cash.
It was more than enough start-up capital to establish a comrcial radio station!
It was precisely because Donnie had obtained this sum of money that he now had the courage to establish his own comrcial radio station.
"Any problem that can be solved with money is not a problem!"
Donnie said confidently.
Seeing Donnie so resolute, Brad was completely out of argunts.
.
"Donnie Block is going to establish a comrcial radio station!"
Late at night, after leaving The Fuli Tavern, Brad Dorn told Elena upon returning ho.
"It's a crazy plan, and I don't think he will succeed!"
In front of his wife, Brad Dorn didn't hold anything back.
Elena turned her attention away from the WCTU docunts and looked at Brad, "A comrcial radio station?"
"Ah..." Brad explained Donnie's idea to Elena.
After hearing it, Elena said directly, "I don't think you need to be fixated on whether Donnie can make this business work, but rather you should consider what kind of benefits this business brings to you!"
Brad Dorn asked with lack of understanding, "What do you an?"
"As Atlantic City is the city where Donnie is based, since he wants to establish a comrcial radio station, the first thing he must win over is the city, and then the whole state of New Jersey," Elena Dorn explained.
"Regarding the situation in Atlantic City, we are all aware of it. Look at our family and the other neighbors; almost every household has a recording machine.
And Donnie's comrcial radio station will have no competitors, aning we can listen to the content broadcasted by Donnie's station every day on a fixed schedule.
Compared to those stations without licenses that are unable to hold a fixed frequency, that's already a huge advantage!"
Although there isn't a comrcial radio station in the United States, there are many personal stations. However, because they do not have licenses, they cannot fix their audience, and so they have never beco significant.
This is also why radios still have a market even in the absence of comrcial stations.
Although radios cannot be used to listen to a particular comrcial station regularly, tuning in to so external sounds is still quite interesting for people of that era!
"So you're saying, Donnie's comrcial radio station will have a fixed viewership in Atlantic City, in New Jersey, and these people are all upper-middle-class Aricans and above. If our na can appear in that broadcast..."
Brad Dorn confird with Elena.
"Yes, that's exactly what I an, so it doesn't matter to us whether Donnie Block's radio station can make money, but if this station becos successful, it will be very significant for us!"
Elena said with a smile.
"I understand!" Brad also smiled!
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