In the conference room, there were only warm, crisp, and powerful voices.
She said, "This is my preliminary plan for the Guangming Building business promotion project. It's just so personal thoughts. Everyone can speak up now. You don't have to co up with feasible suggestions. Just say whatever cos to mind to stimulate everyone's inspiration."
The conference room went quiet.
It seed no one had thought of better suggestions.
After all, they had made a desperate attempt at this work before, but it seed no one could resolve the current situation.
In the end, it really did beco a so-called "abandoned building project," with even the company's senior managent already giving up on it, not spending any effort to restart it, appearing to have accepted the loss.
So at that mont, project team mber Wang Chenglei spoke up, "Ms. An, I don't have any suggestions for the project at the mont, but I do have so doubts about your plan for the project."
"Speak." An Nuan nodded.
"First, you said you want to publicize the comrcial building, and I very much agree. At the beginning, senior managent was too confident about this project, thinking that Guangming Building's reputation alone could gain market recognition. That was clearly a failure. So I strongly support your idea to hype up the comrcial building. But I don't quite agree with your second suggestion, which is to negotiate with luxury brands to set up stores. To be more precise, it's not that I disagree, but rather I feel this work is a bit far-fetched. If we had properly hyped up the comrcial building and recruited businesses from the very beginning of construction, attracting businesses would not have been difficult. But now we've reached this situation, to make luxury brands, especially high-end luxury brands, regain trust in us is nearly impossible. You just said we could offer rent reductions or joint venture agreents. Of course, for us, we would be taking losses to give retailers discounts, but for the retailers, they would have to bear the additional operating costs of a new storefront, such as renovations, goods, payroll, taxes, utilities, transportation fees, etc. With such high costs and no visible prospects, it would be very difficult to persuade them."
"Let answer your third point first." Facing Wang Chenglei, An Nuan gave an explanation, "What I an by a large e-comrce marketplace is to turn Guangming Building into an online sales platform, build a dedicated Guangming Building trading app, use internet celebrities for marketing, and provide delivery services. "
"You an Guangming Building will use online sales?" Wang Chenglei asked, sowhat skeptical, "But Guangming Building is high-end. Wouldn't this seem a bit low class? And what do you an by internet celebrities?!"
An Nuan then realized, a decade ago, there were no internet celebrities yet.
They were all celebrities.
She explained, "Celebrities who can sell products."
"You an endorsents?" Wang Chenglei still didn't quite understand.
An Nuan thought for a mont, "More in-depth than endorsents, celebrities directly selling goods through livestreaming."
"Would celebrities be willing?"
"I'll make them willing." An Nuan affird.
Of course.
Livestreaming made so much money a decade later, celebrities everywhere were selling goods left and right.
Now she just needed to replicate the online sales model from a decade later. Success and profit were guaranteed with no difficulties at all.
This was an idea that suddenly ca to An Nuan.
In the end, she was still grateful to have lived an extra decade.
Listening to An Nuan's explanation, Wang Chenglei was still a bit skeptical.
An Nuan also found it difficult to explain clearly. Once it was implented, everyone would understand. She didn't want to waste ti explaining during the eting. She went on to say, "Now let address your second concern. Admittedly, as you said, businesses won't blindly invest money without seeing prospects. But deals in the business world rely not only on benefits, but also relationships. The An Corporation has been in real estate for many years. We have many strategic partnerships with retailers, and many retailers relied on the An Corporation to get their start. I don't believe everyone will shut their doors on us. What we need to establish now is the determination to do this. If we don't visit retailers one by one to discuss partnerships, then we have no right to rashly conclude failure."
"You're right." Wang Chenglei respectfully agreed.
"Does anyone else have doubts?" An Nuan looked around at the project team mbers.
Everyone chose to remain silent.
After all, as An Nuan said, no one could be certain of failure without trying first.
"Since there are none, let's formally assign tasks." An Nuan got right to business without wasting ti. "The three plan outlines will be divided into three groups, each responsible for their part. Du Juan."
An Nuan called a team mber's na.
"Yes." Du Juan responded.
"You're responsible for liaising with the advertising departnt to handle Guangming Building's marketing and promotions. My requirents are TV comrcials must air on satellite channels, app banner ads for over 3 seconds on hot apps, city LED screen ads, and invite a top celebrity to endorse Guangming Building. I will re-edit it. You must carry out publicity and hype."
"Yes." Du Juan respectfully acknowledged.
"ng Qiming."
"Yes."
"You're responsible for planning our retailer recruitnt list. First finalize 3-5 luxury brands we must secure, run them by first before setting etings. I will accompany you to negotiate store openings and related matters. Also plan the overall recruitnt program and calculate projected revenue and profit."
"Yes." ng Qiming promptly acknowledged.
"Wang Chenglei." An Nuan called again.
"You're responsible for building the e-comrce platform. I'll give you the plan outline by end of today. Just execute according to my plan. If any issues co up, co directly to and we'll solve them together."
"Received." Wang Chenglei acknowledged.
"The three groups will be led by you three. Allocate your team mbers yourselves. Give a list afterward so I know who's responsible for what. At end of day, brief on your progress for the day." An Nuan instructed.
"Yes." Everyone respectfully acknowledged.
"I need to see results in half a month." An Nuan took out her phone to check the date. "This day, the 28th of this month, is tentatively set for Guangming Building's re-opening ceremony. By then, work from everyone must be inspected and approved."
"Yes."
"Dismissed." An Nuan declared directly without any concluding remarks.
Everyone still seed to be struggling to keep up with An Nuan's pace.
They watched as An Nuan got up and left.
If they hadn't experienced it themselves, they truly could not imagine a 22-year-old fresh college graduate could possess such guts and ability. They even had the illusion that this woman was already battle-hardened, and that as long as they followed her lead, they would be invincible and triumphant!
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