Chapter 34: Chapter 34: Super Cool Version Update
On New Year’s Day, the Steam platform held a "Simulator Ga Festival."
They called it a festival, but it was essentially just an excuse to list so simulator gas and promote them to a specific group of players, akin to a secondary platform recomndation spot.
Two independent gas from Tianba Studio, thanks to decent sales and reputation, were also included on the list.
"Secondary recomndation?"
Lu Jing took a bite of an apple and crunched, "How does this recomndation slot compare with [Featured on Ho] and [Special Offers]?"
"Of course, it’s Featured on Ho!"
Chen Ba rolled his eyes and said, "Featured on Ho and Special Offers are primary recomndation slots; the exposure and conversion rates are much higher than this."
Unfortunately, the two gas from Tianba Studio have never been on the primary recomndation spot on the Steam platform; the secondary page is already the limit.
There’s a big difference in exposure rates between primary and secondary.
Gas recomnded on a secondary page may not even be checked out by many players intentionally, but gas displayed on the [Store] hopage will surely be seen.
It’s said that above primary, there’s an even stronger recomndation spot, the legendary pop-up recomndation!
As soon as a player opens the Steam platform, a promotional detail page for a certain ga pops up...
Though this promotion really annoys the players, making them feel disgusted, they have to admit the pop-up is the strongest recomndation, with absurdly high player conversion rates!
Besides this, another channel for exposure on the Steam platform is the leaderboard.
Particularly the best-sellers list!
Whether it’s the national or other regions, if you make it into the top ten of the best-sellers, the exposure rate is no less than hopage recomndations, because many single-player gars will refer to the best-sellers before purchasing a ga.
However, the gold content of this, especially the national content, seems to be declining.
Certain free or low-priced gas, due to the cost of entry into the library, inexplicably make it to the top twenty, and the sales curve is bizarrely abstract...
Don’t get
wrong, it’s not manipulation!
Although there are phenona of rankings manipulation in the gaming circle, it is not as outrageous as in other circles.
What Chen Ba actually wants to say is that so gas, by relying on pricing or discounts, have beco "must-add" items for many inventory players, making the sales figures less valuable as a reference.
There are too many "must-add" players on the Steam platform.
If a certain ga is heavily discounted, now only costing a few bucks, or is given away for free? Then buy it quickly!
Maybe they buy it and never play it, not even download it, but just adding it to "inventory 1" feels very satisfying, providing a sense of scoring a big deal.
While these sales are real, they don’t hold much reference value.
Why?
Because replicating such sales is very simple.
Price it a bit high, write an attractive ga description, polish the promotional images, then cut the price heavily, offer it at one or two bucks for a limited ti.
After that, you can just wait for the "must-add" players to take the bait.
Both "Living Under Soone’s Roof Simulator" and "Cold Window Study Simulator" have quite a few must-add players, especially the Cold Window Study Simulator at half-price, which has the most.
These players might have bought it and then forgotten about it due to work, study, or other reasons.
Or maybe the historically low price was too good to miss, conveniently adding another ga to their inventory.
In their words: "I’ve already paid for it, and you still want
to play?"
Honestly, any ga company wouldn’t get angry with these kinds of players, they’d even wish for more.
And Chen Ba is no different.
The only thing he hates is those who haven’t played the ga for more than 10 minutes but start ranting in the reviews, calling it a "trash ga, whoever buys it is an idiot."
Even if the ga ti is a bit longer, leaving such a comnt wouldn’t be an issue for him; after all, they did experience it and have the right to their opinion.
But if you haven’t even played for ten minutes, how can you determine it’s a trash ga?
Bro, you didn’t just enter the ga, fail to even na your character and start criticizing after just looking at the UI, did you?
That’s pretty disappointing!
The secondary recomndation on Steam isn’t bad; during the recomndation period, both gas sold tens of thousands of copies.
Notably, Cold Window Study Simulator’s half-price offer ended long ago; now it’s sevenfold at 12 yuan!
Living Under Soone’s Roof Simulator is still at its original price.
"The New Year is coming, ti for discounts again."
Yang Dong suggested, "During the New Year, both our gas should offer a discount, right?"
"Sure!" Chen Ba tossed the apple core into the trash can, casually saying, "The older one at half price matching historic low, the newer one at eightfold, a new historic low!"
To date, Living Under Soone’s Roof Simulator has been almost three months since release. Plus, the Spring Festival is indeed a festive occasion; not offering a discount wouldn’t make sense.
Eightfold isn’t too bad; it won’t backstab too many players.
If we cut it to half all at once, it would really be backstabbing the first batch who got the official version, so would definitely feel dissatisfied.
"Do we need to look at the players’ faces for discounts?"
Lu Jing couldn’t help but mock, "A gaming company wants to give discounts but worries about player’s negative reviews, sounds so magical..."
"What’s magical about it?"
Yang Dong grinned and said, "The mont you just purchased a ga at full price, it suddenly gets heavily discounted, crucially, you can’t refund. If it were you, how would you feel?"
Older gas are fine to discount.
New gas, especially those released less than six months, offering discounts isn’t an easy decision for ga developers to make.
They must consider the feelings of the initial batch of players.
Older gas don’t matter; especially those released many years, or even nearly a decade ago, even if it’s given away for free, hardly any players would say you’re backstabbing.
"Maybe my perspective is different."
"Anyway, I think discounts are beneficial for players, ordinary players shouldn’t oppose it," Lu shrugged.
"You can’t represent everyone, you can only represent yourself."
Chen Ba shook his head, not wanting to dwell on the topic, so he changed it, "By the way, how’s the new version content coming along?"
"It’s done!"
Yang Dong picked up the mouse and demonstrated, "This will be a significant update, we’ve added multiple real estate options to the ga."
"Players can purchase their dream ho based on different locations, community environnt, supporting facilities, and even mysterious feng shui concepts; we even added a sales office..."
"That’s really cool!"
Both Chen Ba and Lu Jing were full of admiration.
But Zhang Xiaojun, on the side, looked at the demonstration screen, then at the three who were imrsed in excitent, feeling puzzled and bewildered.
What’s so cool about it?
Isn’t our ga called "Living Under Soone’s Roof Simulator"? Why does the update content seem like a real estate sales advertisent?
Could my company genuinely be a real estate company?
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