Chapter 121: Chapter 107: Mid-Autumn Event
Developing a match-3 mobile ga is not a big project for Tianba Studio.
The most ti-consuming part, instead, is art resource design. After all, in the ga "Garbage Disposal Fun," dozens or even hundreds of chibi-style software icons are needed.
"This ga is not fun!"
After spending an hour experiencing the demo of "Garbage Disposal Fun," Yang Dong expressed his skepticism.
"People who need garbage cleaning won’t download the ga, and those who want to play gas won’t care about the garbage cleaning feature..."
"You’re right!"
Chen Ba didn’t get angry, and there was no need to be.
Clearly, Yang Dong is not the target audience for match-3 mobile gas. It’s normal that he doesn’t like them.
In fact, that’s mainstream.
How many young people would like to play these traditional match-3 gas?
There are so many rich mobile gas nowadays, with new big titles frequently coming out, like "Honor of Kings," "PUBG," and "Railway Tycoon." There’s a wide range to choose from.
As for garbage cleaning software, many people consider it unnecessary. They might not use it even once in years. Also, young people generally have good usage habits, so they usually don’t have many leftover junk files.
"I also didn’t say this is for you to play!"
Chen Ba said helplessly: "The target demographic for match-3 gas are those middle-aged and elderly people transitioning from feature phones to smartphones, or kids who don’t understand much."
There are young people, but very few.
After all, young people are quick learners and can adapt to new things quickly. The endless new gas in the market are already enough for them to enjoy imnsely.
In this situation, people like Yang Dong and Lu naturally disdain "Garbage Disposal Fun," considering it "boringly simple."
"Do you find ’Honor of Kings’ fun?"
"It’s okay..."
Yang Dong honestly evaluated: "Although it’s a patchwork, as a social ga on mobile, it’s quite well done."
"Do your parents play ’Honor of Kings’?"
"No! I taught them a few tis, but they said it was too complicated and uninstalled it."
Yang Dong thought for a mont, then said, "My dad should only have two gas on his phone, ’Happy Mahjong’ and a single-player version of chess."
"There you have it."
Chen Ba explained: "You think ’Honor of Kings’ is fun because you are good at accepting new things. But for those older uncles and aunts, entering the ga, they might not even know how to walk."
Match-3 gas boast a low entry threshold.
After all, a few taps with the finger, seeing similar blocks disappear, and the score rising, even the elderly don’t face a high learning curve.
To make it complex and as a large-scale ga like "Star Emperor" or "Divine Grace Continent" increases the learning curve, only suitable for young people and kids to play.
"I rember saying before, this is the studio’s first mobile ga, a simple trial, to test the mobile ga market."
"A clear market positioning and target audience is the foundation for developing a ga." Chen Ba explained, "After all, when the ga is made, you need to know who it’s for."
It’s normal to think it’s not fun.
The audience for match-3 gas is inherently different from those for "Honor of Kings," "PUBG," and other such gas.
"Our target players generally use mid-to-low-end phones, which is an indisputable fact."
Chen Ba smiled bitterly and said, "Just like the phone my dad used to have, a couple hundreds of dollars for the Changwan 4C, which, over ti, lags like a PowerPoint."
What large-scale ga could such a phone run?
Yang Dong is used to surfing the internet, always thinking of various large-scale gas, having forgotten what devices players use for match-3 gas, especially those on mobile.
For these people, playing a match-3 ga while clearing phone junk is undoubtedly a surprise. After all, whether the phone lags, anyone can clearly feel it.
"If you ask them to clean phone junk, I dare say many don’t know how to clean it and have to ask their sons or grandsons to help."
"Exactly!"
Lu nodded with deep understanding: "My aunt is just like that. Every ti I go ho, she asks
to check her phone. Because of accidentally tapping ads, she downloaded all sorts of junk apps, like XXX videos, XX speedy versions, which lag terribly."
"So... now do you still think incorporating garbage cleaning software into match-3 gas is redundant?" Chen Ba asked back.
"Alright, my mistake."
Yang Dong, being straightforward, acknowledged his error: "I really didn’t expect you to target the middle-aged and elderly market."
Of course, it’s the middle-aged and elderly!
More than two-thirds of the primary players of match-3 gas are middle-aged and elderly.
Not just match-3 gas.
Even gas like mahjong, fight the landlord, and chess — a big portion of players are also middle-aged and elderly.
Don’t ask where the young people are.
Young people are traveling in Tivat Continent, defeating remnants in the Immortal Ship, socializing on King’s Continent, and engaging in shootouts in P City!
...
As Mid-Autumn Festival approaches, Tianba Studio has also prepared a special gift for all players.
Two old simulator gas are launching a historically low-priced ti-limited discount, with "Star Emperor" turning into a free ga, no discount necessary. Instead, there’s a "Mooncake Showdown" event in the ga.
Humans’ Great Emperor and Alien Race Venerable strive for the life-extending ’mooncake’ Immortal Elixir, going to extres, obliterating even the Great Way...
"Divine Grace Continent" is on discount.
This is the first discount since the ga’s release, with a new historical low price of just 45 yuan for the personal edition.
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