Chapter 759: Selling rockets live!
Douyin has made great efforts to attract people to the site a long ti ago, especially during the pre-Double Eleven period. Jiang Qin even personally invited a lot of brands.
Over ti, the sales data of Douyin live broadcast appeared in the mailbox of every well-known brand.
Data is intuitive and can give you the result you want to know without any detours.
The transaction rate shown in this data is beyond everyone's imagination.
So not long after Double Eleven ended, Gree and Midea announced their presence and opened online live broadcast rooms.
Subsequently, mobile phone brands such as Xiaomi, Huawei, and OPPO also established their own live broadcast rooms.
This trend of live streaming has started to snowball, slowly getting bigger and bigger.
Every ti a leading brand in a new industry enters Douyin, it will attract countless friends and businessn to rush to join Douyin.
Because the most important thing in doing business is not only to make money, but also to capture the market.
When a friend enters a new traffic pool, if you don’t follow them, you will definitely be at a disadvantage.
Especially for a super traffic pool like Douyin, when it becos a concentration camp of hot spots and takes up most of users’ ti, brands that are not settled will feel like they have disappeared from public view.
Hey, why haven’t I heard anything about the **** brand for a long ti?
Instances like this are not uncommon in China where companies gradually fade out of the market because their marketing is weaker than that of their competitors.
With more and more brands entering the market, Douyin’s e-comrce categories have also begun to beco more complete, covering basic necessities, food, housing and transportation.
It is said that a travel agency that cooperates with group booking even sells travel packages in the live broadcast room. Click to purchase and you can jump directly to the group booking.
It seems that China Mobile was also inspired. It found a young lady wearing work clothes. After posting videos of dancing in uniforms for a week, it gathered fans and started a live broadcast of online account selection.
During this period, setting up a Douyin marketing team is one of the things that almost every company must do.
A group of Internet celebrity incubation companies and live broadcast managent companies that were established in the past to catch up with the trend have taken the initiative this ti, and have been directly showered with wealth and wealth, as if they have grasped the context of the tis.
Just like the Internet celebrity Qi Huo Ge, he was one of the first batch to promote Douyin products.
Facilitated by the strong trend, he beca a live-streaming lecturer and was invited by major brands to teach the skills of live-streaming.
Then more live broadcast companies sprung up and began to study Douyin algorithms and undertake brand live broadcast room agency operations. There are also people who are specifically studying how to improve efficiency in live broadcast delivery.
“Single-person live broadcasts are not as attractive as multi-player live broadcasts. The live broadcast room must have a fan to make it lively.”
“The anchor truly experiences the product in front of the cara, which is more credible to consurs.”
“A simple discount is not as attractive as giving away one gift after another. Slapping the gifts on the table one by one, the louder the clapping, the more motivated everyone will be.”
“There is also the matter of uploading links, which must have a sense of ritual. You can shout 123 to give consurs the illusion that they are slow and helpless.”
“The most important thing is not to release all the inventory at once. This will make your products look worthless.”
“We can release part of it first, and then pretend to call and negotiate with the officials to win benefits for fans.”
“The most important point is that if you want to bring goods through live broadcast, you must understand that fans are your gold mine. You must make them feel a sense of belonging to your live broadcast room, so give them a nickna.”
To be honest, even Douyin’s developnt departnt doesn’t know how to use so of the gaplay, but there is no shortage of creative marketing geniuses in the market.
As a result, a huge industrial chain was born during the change of seasons from autumn to winter.
In the days that followed, after hearing continuous reports about Douyin’s live streaming e-comrce, the silent Uncle Ma suddenly felt a very familiar sense of déjà vu.
He felt that this scene was just like when Taobao took off and countless e-comrce operating companies appeared. It was majestic and boiling, sweeping the country.
Qiu Hengdong is not idle either, and has been doing a more comprehensive analysis of Douyin.
“Because the threshold is low, many anchors are trying to sell goods, and the fittest survive. Douyin’s e-comrce sales tops are constantly changing, and the transaction rate is getting higher and higher.”
“During this period, Taobao’s business has been affected on a small scale, but if the impact continues, it may beco a crisis.”
“Pure e-comrce has little advantage over live e-comrce due to low interactivity, unintuitive information, untily answers to questions, and lack of credit endorsent from internet celebrities.”
“The most frightening thing is that Douyin itself is a hotspot creation machine.”
“With the support of strong traffic, rich content and accurate algorithms, they even have the ability to make whoever they want to sell well.”
“The group warehousing will use this as a standard for stocking, improve warehousing efficiency, prepare goods first and then make them popular. Logistics parks across the country operate with high efficiency to ensure next-day delivery ti.”
“I think after a while, this market will be like the food delivery market after the group establishnt of the supply chain, and all other friends will be brought into **** mode.”
Qiu Hengdong’s expression was very serious because he felt that things were getting more and more serious.
Mr. Ma didn’t say anything after listening. Instead, he took out his mobile phone and went to Douyin to experience an anchor’s pet food live broadcast.
This anchor does not have any special talents. The short videos on his account are all about his own cats.
But it was such an ordinary anchor who sold out his inventory while interacting with his cat.
So things can be bought wherever you go, but there are always so people who can make you willingly pay for them. This is the fan economy.
To be honest, if Jiang Qin enters the market with a pure e-comrce model, Ma Yun feels that she has many ways to attack him.
As the earliest e-comrce company in China, Uncle Ma has a wealth of contacts in this industry, so of whom cannot even be dealt with by just spending money.
But Douyin’s entry into the ga in this manner simply opened up a whole new field.
This company has always been in business.
This so-called entrepreneurship is not about starting a company and entering into a new project, but that he has been innovating the industry and has single-handedly formulated many rules for the new Internet industry. Group buying, takeout, taxi-hailing, and now live-streaming e-comrce are everywhere.
When the trend erges, you have to follow it.
So Taobao started to launch the live broadcast function on the site, followed closely by and Mogujie.
Kuaishou’s live broadcast function was launched earlier than Douyin, but it has always existed as an entertainnt function. Now I can’t sit still when I see the operation of Douyin.
It's like you have a good thing, but you don't know how to use it until you see others using it...
However, when it cos to live streaming e-comrce, there are barriers to certain platforms. For example, simple e-comrce websites such as Taobao, , and Mogujie do not have internet celebrity resources.
What should we do? dig!
As a result, the anchors with the top sales volu were all targeted. When Douyin e-comrce continued to take off, they kept in contact with other e-comrce companies.
At the end of November, as the frost went away, a rain fell, and the coldness began to beco obvious.
This chill lasted until the beginning of winter and gradually turned into the chill of approaching winter.
Jiang Qin took a team of senior executives to the Aerospace Science and Industry Rocket Technology Co., Ltd.
This is a state-owned enterprise, and there is a person in charge who is an old acquaintance of Qin Jingqiu.
Jiang Qin said that he has liked Rockets since he was a child and made an appointnt to visit.
His trip was not deliberately concealed from the outside world, which caused a lot of discussion in the industry.
Soone jokingly said that SF Express now uses airplanes to deliver express delivery, and is also developing drones for delivery. Jiang Qin visited the Aerospace Science and Industry Rocket Technology Company at this ti. Could it be that he is using rockets to deliver express delivery?
Just when they were having so fun and relaxing under the pressure of Douyin, a piece of news suddenly appeared all over the Internet, leaving everyone stunned.
On December 12, anchor Chia’s Douyin live broadcast room will have five rockets available for sale online…
Qiya is currently the fourth-ranked internet celebrity on Douyin e-comrce for selling goods, and is also the only anchor among the top five who has no plans to change jobs.
At that ti, a promotional picture of his live broadcast holding a rocket went viral on the Internet, sparking a heated discussion.
“Are you crazy? Rockets can also be purchased online?”
“What is the background of this?”
“It must be a gimmick. When I walked in, I saw that it was a model rocket. There were a lot of discrepancies between the original picture and the real thing.”
“This is a bit outrageous, using this kind of thing as a gimmick?”
“The Rockets belong to the country. Anyone who dares to sell food for takeout is bullshit. You’ll be welco to report it!”
“Jiang Qin’s business has grown bigger and bigger, so he’s beco a little arrogant. Do you dare to joke about this kind of thing?”
“Don’t the relevant departnts take care of it? This violates the advertising law!”
In the comnt area of the hot search, 11 out of 10 netizens who ca to join in the fun did not believe it, but they still flocked to Douyin crazily and booked a live broadcast for the day.
I need to see what's going on!
The friends and businessn are also a little uncertain, not knowing what Jiang Qin is doing.
Everyone in the circle knows that Jiang Qin went to the Aerospace Science and Industry Rocket Technology Co., Ltd. so ti ago, and it is possible to cooperate in selling models.
But what is unexpected is that at 7 pm on December 12, anchor Chia’s anchor room launched five “Kuaizhou-1” rockets, priced at 40 million with a deposit of 500,000, which shocked the entire network.
What’s even more shocking is that within five minutes, Rocket Link showed that it was sold out.
“Holy shit, it’s outrageous enough to sell rockets, but what’s even more outrageous is that anyone actually buys them?”
“I really want to know who bought it.”
“Japanese, I really can’t understand the world of rich people.”
“Douyin is coming out…”
With this live broadcast, the topic that you can even buy rockets in the Douyin live broadcast room quickly beca a hot search topic, and quickly spread to all corners of the Internet.
The identity of the mysterious buyer also surfaced under the close attention of netizens.
The buyer is not a single person, but a company called Changguang Satellite Technology Co., Ltd., which is engaged in system research and developnt, satellite detection system and equipnt research and developnt and other services. It is the first comrcial remote sensing satellite company in China and is also a state-owned enterprise.
The five satellites in Chia’s live broadcast room were covered by this company in one go.
As for the friendly businessn, they obtained more inside information through their own information channels.
In fact, Aerospace Science and Industry Rocket Technology Co., Ltd. and Changguang Satellite Technology Co., Ltd. had signed a contract a long ti ago, but Jiang Qin used various connections to contact them, and then pulled them into their live broadcast room for a formality.
Jiang Qin’s idea is very simple. In terms of live streaming e-comrce, he wants everyone to only see Douyin.
“It’s really...marketing kills .”
Qiu Xudong slumped in his chair, and a promotion plan for Taobao Live slipped from his hand.
They studied this plan for a week before deciding on it. All the margins, subsidies, and advertising were included. However, facing these five rockets, he felt powerless because of the dinsionality reduction.
(asking for monthly ticket)
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