Chapter 744 Cross-border King
A long ti later, when the fireworks outside the window blood in the sky and the sound of firecrackers crackled in the yard, Wang Bolin suddenly ca back to his senses.
He reached out and opened Douyin, and selected the fourth function under the avatar on the right, forwarding.
Different from the forwarding mode of other software, Douyin's forwarding does not share it to **** software after you click it, but prompts you to download the video.
While the video is being downloaded, the watermark in the upper right corner and the video end page are automatically generated.
When the operation reached this point, Wang Bolin got goosebumps all over his body.
The software currently on the market basically uses links in the content forwarding function.
I saw an interesting video and forwarded it to your WeChat. After you receive it, you will see a link. You can only watch it after clicking on the link.
Douyin’s video saving and sharing allows users to directly send the video itself.
After figuring this out, Wang Bolin suddenly understood why Douyin’s growth data was getting faster and faster.
When soone sees an interesting video on Douyin, they will use the save video function to forward it to their friends. After watching it, their friends find it interesting and may forward it to other friends.
Then friends of friends, friends of friends of friends…
This video can be detached from the platform and does not need to be restricted by the environnt. As long as the content is interesting, it will most likely be forwarded hundreds of tis and even flow to other dia platforms.
For example, this video of receiving red envelopes during the Chinese New Year has been forwarded three tis by Wang Bailin himself. You can imagine the extent of the coverage of this video.
As for Douyin, there are countless videos like this…
The person who finalizes this form of reposting doesn’t care where the video goes. He only needs to see their dancing logo and the final TikTok sentence to record a good life.
He doesn’t care whether you can download it or not, what he wants is for you to hear Douyin’s na.
He knows that when the spread is repeated, repeated and repeated, you will always be curious and take the initiative to download it.
Just like tonight on New Year's Eve, Wang Bolin felt that if he were an ordinary person and saw his girlfriend, childhood friend, and roommate all playing this software, he would definitely follow the trend imdiately.
The most important thing is that you can save the video and then forward it. This thod will not be restricted by any platform.
At the beginning, Taobao and Tencent were at odds with each other, and all social software owned by Tencent blocked links from Taobao.
They cannot block Douyin videos unless they directly cut off their own video functions.
These fun videos can then be sent to WeChat, Monts, QQ Zone, Weibo, Youku, bilibili, and all platforms that support video functions, will beco its promotion channels.
As a result, those videos will spread to every corner of the Internet like viruses.
“Alipay has drawn a lottery, 790,000 people participated, and the average share was 272 yuan!”
“I swept out the blessing of dedication at the last second, and I got the lucky money!”
“Jingyefu was sold to 500. Did you regret it after the lottery was drawn?”
“The actual amount received is 272. Isn’t this too little?!”
“I didn’t scan the Jingye Fu, but I received a red envelope of 1314 from my boyfriend!”
Wang Bolin lowered his head and found that there were five more videos on his phone that had been forwarded by friends. They were all news about the Wufu lottery draw. Each one had Douyin recording the sound of a good life.
Five tis, at the sa ti node, the sa event spread before my eyes five tis.
You know, the news about receiving red envelopes during the New Year was only repeated three tis.
In other words, in these two hours, two more communication channels were opened among his few social relationships.
At this mont, Wang Bolin found that the goose bumps on his arms were getting thicker and thicker.
On New Year’s Eve, as the fireworks took off, countless people were discussing the news of the Alipay lottery draw. Alibaba successfully created a keyword that was even more popular than the Spring Festival Gala.
But only Wang Bolin seed to know that in this boiling and noisy night, when everyone's attention was attracted to Wufu, a software was already rising unstoppably.
He has been working in the Internet industry for many years and is considered a very senior person.
He rembered that since 4G was announced for comrcial use in 2013, everyone’s consensus was that 4G must be the era of video.
So iQiyi erged from it, bringing a wave of self-made variety shows and online dramas.
Subsequently, a barrage video from Station B beca popular, adding fresher gaplay to the video track.
Everyone thought it was almost done, and that was it, but Wang Bolin suddenly understood tonight that when everyone thought they were on the cusp of 4G, Douyin had beco the biggest turmoil in the 4G era.
So people create themselves within the industry, and so people create the industry themselves.
The Spring Festival is coming to an end soon, and the huge success brought by Alipay’s Five Blessings campaign makes Pang Rui feel like she’s floating in the clouds.
On the day when work started, when she arrived at the Alibaba headquarters overjoyed, she saw many employees talking on their mobile phones. When she t the executives of each business group, she found that they had solemn faces.
"What's wrong? What are you doing with such a grimace? Didn't Mr. Ma ask us to co to a eting?"
"Mr. Pang, Douyin has beco a big one." "?"
The Spring Festival for big shots is not spent imrsed in the Internet, because these people can see all the scenery on the Internet with their own eyes just by moving their mouths.
After the stage victory in 2015, Pang Rui went to Iceland to celebrate the New Year, rowing and diving, and did not pay too much attention to dostic affairs. In fact, even if she was in China, she was unlikely to pay attention to news about the entertainnt industry.
But sothing different from her is that as early as the third day of the Lunar New Year, Douyin has attracted the attention of all Internet companies.
On New Year’s Eve, the number of videos uploaded to Douyin exceeded 2.6 million, and the number of starts in 24 hours was as high as 790 million. Even at three o’clock in the morning, there were hundreds of thousands of online activities.
The word “forgetting food and sleep” is a perfect word to describe Douyin users.
Sina, Tencent, Baidu and other major companies have all felt the pressure like a tsunami.
“Douyin started promoting it in January, and within half a month it was already the number one app store downloader.”
“My children said that all their classmates are using Douyin.”
“There is an Internet celebrity on Douyin called Papi Jiang. He uses Taiwanese accent and Northeastern dialect to play two roles. He complains about current social hot spots and attracted the attention of 500,000 fans in three days.”
“Now, all Internet companies are studying the Douyin software. The data departnt and content departnt of the entertainnt business group ca back to work overti on the fifth day of the new year and have not left the company for two days.”
Pang Rui’s secretary couldn’t help but speak and summarized what everyone had discussed.
Pang Rui probably understood that a very powerful video software was released during the Spring Festival, which exceeded everyone's expectations.
She doesn’t pay much attention to the entertainnt industry, but she also knows what it ans to be number one in downloads and attract 500,000 fans in three days. Everyone is using these phrases.
But what makes Pang Rui feel strange is that she, who doesn't pay attention to the entertainnt industry, actually feels that the na is familiar.
"Tik Tok…"
Pang Rui squinted her eyes and thought about it for a mont, her expression froze, and a chill rushed up from the back of her head.
She knew why Douyin sounded familiar to her, because it was the software launched by Pintuan!
The entertainnt industry has no conflict with Alipay's existing business, but if it is part of the group-building ecology, that is a different matter.
Pang Rui imdiately went to the office building of the entertainnt business group. At this ti, the Content Departnt and the Data Departnt had collected and compiled a large amount of data about Douyin and were conducting internal discussions.
At approximately the sa ti period, companies such as Sina, Tencent, NetEase and Baidu were all experiencing such discussions.
“During the Spring Festival, Douyin spread the logo to every corner of the Internet by saving the video before forwarding it, making it ubiquitous.”
“No matter which platform you are a user of, you will always see videos with the Douyin logo, so you know this platform.”
“And as you see their logo more and more, you think, why don’t I just look at Douyin?”
“So in just half a month, they went from a software with 3 million downloads to a software with over 10 million downloads.”
“The scariest thing is that the girls in my circle of friends always use Douyin to take selfies before taking screenshots, because Douyin’s beauty algorithm is more natural, and every ti they take a selfie, it is a living advertisent for Douyin.”
“Do you still rember the group investnt in itu Xiuxiu? At the beginning, no one knew why, but now everything has co to light.”
“I tried the shooting function of Douyin. To be honest, I have never thought I could be so handso in my more than 30 years of life.”
“Even if you want to see such a good-looking version of yourself, you are willing to take pictures on this platform every day. You will only be willing to take pictures if they look good. You are even more willing to post them and be praised by others.”
“So creators are pouring in like crazy, and the number of users is constantly increasing. The current spread of Douyin is even more terrifying than the virus.”
Pang Rui was exposed to too much information in a short period of ti and could not form an understanding at the sa ti.
But when the data departnt put the Douyin download data graph, like data graph, and forwarding data graph on the big screen, looking at the almost straight upward curve, Pang Rui knew that the group was building a 4G The largest traffic pool in the era.
At this ti, Sina Weibo is also facing a formidable enemy.
Because the types of enterprises are different, everyone’s focus is also different. Alibaba focuses on traffic, while Weibo focuses on carriers and content.
They found that when news appeared on their hot search list, they could quickly see related videos on Douyin.
However, things that are popular on Douyin are rarely seen on Weibo, or they are not as intuitive as videos.
As the most successful platform in the entire information industry, Weibo has actually realized very early on that text dia has no advantage over video dia.
In the past, when Internet speeds were slow and Internet fees were high, literary dia could still maintain a certain priority. However, as 4G prices fall and increase, this advantage will gradually be eliminated.
They are now also promoting the video function of Weibo. They have invested a lot of manpower and material resources on this path and are constantly trying to explore.
The product director of Weibo has always believed that he has enough ti to lay out the video industry and continue to maintain the dominant position of the information platform.
But he did not expect that in just one Spring Festival, products that subvert the industry would appear.
What makes them fearful is not Tencent or Baidu, but a king coming from across the border.
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