Chapter 614: As fierce as the sky.
The university town has its own business district, which is not in the sa ecosystem as the business environnt of the entire city, so there is a natural barrier.
Judging from the type and richness of businesses near the university town, it can operate independently even if it is separated from urban comrce.
At the beginning, Group Buying relied on the cover of university towns to continuously accumulate strength, and then launched countless fierce combinations in the national market, establishing its position as the group buying overlord.
Therefore, it is not an exaggeration to say that university towns are fertile ground for group fights.
In addition, Zhihu Campus, the most vertical social application for college students, also provides group-building, so in this field, the entire group-building system almost follows the rules.
This is actually the reason why Koubei Takeout and Baidu Takeout have always been unwilling to touch the college student market.
In this independent market, few people can do better than group-building.
Hungry will not sink into the university town market later, not because it feels that it can compete with group delivery, but because it needs a higher market share to raise financing, so it has to do so in the university town market.
Even if they lose it after doing it, as long as they get the financing, they won’t be considered a loss.
At present, Tencent focuses its business on WeChat promotion, and spends hundreds of millions to support Tencent Video, and has no energy to worry about them.
College students originally like to sing karaoke, watch movies, and have hotpot dinners. Group playing can be said to be one of the software that this group cannot live without.
However, group play suddenly ca to an end at the end of April, which was stagnant.
So, the exclusive rchants made swords, Zhihu supported them online, and there was no need to download the app. The university city market went crazy.
The profit point of convenience stores is relatively low. Generally, delivery fees are charged for delivery, but there is no charge for group takeout.
Generally speaking, the end of a new opponent will not have much impact in a short period of ti, but the group takeout seems to co with the force of wind and thunder, and the start is as fierce as the sky.
But no one expected that group takeout would choose to sink at this ti, which surprised everyone.
In the opinion of Word of mouth takeout, Baidu takeout and Hungry, the best ti for group takeout to co to an end is actually the school season in September.
The most important thing is that you don’t need to download a special app to use group food delivery, because the group food delivery port has been connected to the main group food app.
Last ti, a lot of money was spent on subsidies, but the fruits were directly "brought to you" by Jiang Qin, so their current capital chain is in a tight state again.
Several brands that have long been confird to be mbers of the Linchuan Business Gang are no longer performing at the mont, and have directly entered the exclusive page for group takeout.
Burger King has also launched a Juhuasuan set al for group takeout.
Hungry and not at the headquarters, Zhang Xuhao’s face suddenly changed after receiving the news.
There are actually very few students staying in school during the sumr vacation. There is no doubt that the business of the food delivery platform in the university town will instantly fall into a trough.
Why?
Because it’s sumr vacation in two months.
The enrollnt of new students just injects fresh blood into the university town.
Hence, Zhang Xuhao is also constantly looking for new investors.
“It’s broken. It seems like it’s coming for ?”
In other words, everyone knows that not doing group takeout in university towns is only temporary. When they want to do it, it will be difficult for any opponent to survive in this place.
First of all, Xitian Milk Tea, which has beco popular across the country, imdiately launched three new products that can only be purchased through the group online channel.
Students who have just entered the university campus are curious about everything, and promotion work will be much easier.
Alibaba extended an olive branch this month, hoping to invest in , and the conditions it offered were also very attractive.
Zhang Xuhao is very excited. He is currently in contact with Li Changming from Alibaba and has washed his feet several tis.
Seeing that things were starting to go smoothly, group takeout suddenly ca to grab the college student market, which really made Zhang Xuhao's heart pick up in his throat.
They lost to group takeout once in the national market. If they also lose in the university city market, Alibaba’s investnt in may shrink indefinitely.
Because Ali is not a fool, he can't bet on you knowing that you can't do it.
“Mr. Zhang, Manager Yang is here.”
“Invite him in.”
Chen Jiaxin went to Shanghai to participate in the food delivery industry discussion at the Internet Conference. Currently, the only person who can give him advice on operations is Yang Xueyu, who ca from Dianping.
After all, Yang Xueyu has participated in group buying wars, has experience of fighting against group buying several tis, and understands Jiang Qin’s style.
Soon, Yang Xueyu ca to the office with a bitter expression.
Damn it, as expected, he was really afraid of playing against the group for fear of getting beaten again.
“Mr. Yang, please sit down.”
“Mr. Zhang, are you looking for to enter the college student market with group takeout?”
Zhang Xuhao nodded: "There was no sign of the end of the group this ti, but the attack was very fierce. The managers in charge of the university city market were a little overwheld, so I want to learn from you."
Yang Xueyu was silent for a while: "Burn the money."
"But... we only have the last working capital left in our account." "If Mr. Zhang believes in , invest all the money while ensuring the normal operation of the company."
Zhang Xuhao was silent for a long ti: "Can you tell the reason?"
Yang Xueyu organized his words and then said: "According to what I know about Jiang Qin, he never ends hastily. He must be fully prepared. His first attack will always be a combination of punches, which will not give people a chance to breathe. We can't hold it in mind." It’s a fluke, you have to go all out.”
Hearing Yang Xueyu’s words, Zhang Xuhao fell into deep thought.
To be honest, as the boss, he not only has to seek new business growth points, but also takes into account the overall situation and steers the ship steadily.
So people now suggest that he invest all his operating funds, which is very difficult for him.
Yang Xueyu saw his embarrassnt and spoke again: "Mr. Zhang, I was an employee of LaShou before I joined Volkswagen. When I joined the group to enter the national market, the local pushers were extrely fierce. Everyone planned to wait until his pushers were tired and smash them. Money smashed him to death, and the result..."
"what's the result?"
"It turned out that his local promotion was really tired, but a bunch of chain cooperation brands appeared out of nowhere, and they directly broke through the blockade of friendly rchants through the stores of those chain brands. Therefore, when it cos to group fights, there can be no luck. .”
Zhang Xuhao thought for a long ti, and finally made up his mind to spend money to fight.
So in university city markets across the country, Hungry Bu’s violent subsidy activities were officially launched, preparing to deal with Jiang Qin’s oncoming combination punches.
After the event was launched, users of Fandian began to lose rapidly, and the order volu reached a record low.
“Boss, as you said, I won’t start burning money when I’m hungry.”
"Yang Xueyu went there so ti ago. Are you hungry? Chen Jiaxin is also there. They know my style, so they are afraid that I have a back-up plan. They will definitely have a stress reaction when they see end up. It is normal to spend money to defend the ring. Moreover, being hungry If we are not raising funds, we will never lose the college student market."
Ye Ziqing thought thoughtfully: "What's next?"
Jiang Qin narrowed his eyes: "Stand still, wait until we are hungry and don't burn the food to death."
“However, if we don’t participate, we will probably eat up most of the al market share.”
“I don’t care, the market share can be regained later, but this ti, as long as the food is gone.”
Ye Ziqing pursed his lips and said, "But what if I'm hungry and don't have enough food to cook?"
Jiang Qin smacked his lips: "Then let's go down and make up for it ourselves, so as not to let him suffer."
When the boss fights with the second child, the third child usually dies. This is an absolute truth.
There are a large number of brand rchants for group takeout, and those rchants have also created exclusive limited packages for group als, so even if they do not burn money, they will not be driven out of the market in a short ti.
But what’s for dinner?
The fate of group takeout has just caused idian to lose a large number of top users. Now that he is hungry and has a stress reaction, burning money quickly, how can idian survive.
There is no other way, except not to have a fever even if you are hungry.
Jiang Qin wanted to use his desperate stress response to empty out the investnt that consud Hurricane Capital.
At this ti, everyone at the al headquarters was feeling numb. First, they were forced to fight to steal the rchants, and then when they were hungry, they were burning money like crazy. They could only spend the funds they had just received.
But they underestimated college students. As a group of college students...they really dare to eat sothing!
After the subsidy war started in full swing, the market was like a bottomless black hole, and funds began to drain away crazily.
The college students were all very happy, thinking that after living for so many years, they really saw a living Buddha, so they ate whichever house had higher subsidies and whichever house was cheaper.
Three als a day? Nonsense, I can’t stop even after five als!
The University Town Operations Departnt of the group takeout branch also received requests from superiors. If they don’t feel hungry, they need to change their al options.
Duan Wenzhao went crazy: "What's going on? How could this happen?"
“Mr. Duan, a lot of our high-quality rchants have been robbed by group shopping. We can’t afford to spend this money, so we might as well forget it.”
“Forget it? If we forget it, we will be gone. We don’t offer crazy discounts when you are hungry, and we have exclusive packages for group takeout. What do we have? Users will definitely abandon us quickly!”
“But Mr. Duan, it’s only been one day, and half of the money we just got has been burned. This is the money we used to open up the national market.”
Duan Wenzhao sat on a chair and breathed for a long ti: "Have als always been so fragile?"
While Duan Wenzhao was puzzled, Zhang Xuhao, who was hungry, was also confused.
What about combo boxing? What about the promised group punch combination? Could it be that...the group fight is not for ?
However, it seems that we are going to unify the university city market!
Zhang Xuhao knew that he could not hesitate this ti, so he imdiately continued to advance.
In three days, most of the investnt from the als was burned, but what really made things worse ca from Sang Jingbo.
“Mr. Duan, the rchant requires us to settle the paynt in advance and provide a deposit.”
"Why?"
“The heat has been so severe in the past three days. They are afraid that we will get burned and burn their share, so they are unwilling to continue without paying the money.”
Duan Wenzhao was furious: "Nonsense, we obviously still have money."
Sang Jingbo pursed her lips: "But... there was a post on Zhihu, saying that we will soon be out of money, and those who want to earn money should get on the bus quickly. This post was very popular and was forwarded to various university towns at about the sa ti. rchant group.”
“Do they also believe this rumor?”
“There have been a lot of thunderstorms on group buying websites before. They accidentally burned themselves through, and then ran away with the rchants’ money. These business people are now afraid.”
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