Chapter 532: Teamwork and overturning the table
This seminar held by Dianping is actually like a loaded gun. After the bullet is fired, the pattern of the group buying market may be rewritten.
Who is the one at the front of the gun? Naturally, its a group fight.
The tragic run-off of is obvious to all. The support from major capitals is like a landslide and tsunami. It is difficult to make a coback under public opinion.
They dont even need to make the group collapse quickly. As long as the image of the group cant be kept is established so that the mob cant tell the truth from the fake, the goal will be achieved.
And the cost of this kind of public opinion war is very low. They can do it a second ti, a third ti... As long as the group never accepts financing, this is just the beginning.
Until they were hit by bullets one by one and finally fell to the ground.
Group buying is, after all, an asset-heavy business system. Without turnover and users, the decline will continue and beco increasingly fragile.
What's more, Dianping's multiple public relations campaigns have let consurs and rchants know that without group booking, Dianping still has Dianping.
But whats strange is that Jiang Qins performance never made Yang Xueyu feel that he was anxious.
Especially the last two sentences left by Jiang Qin, which made Dianpings senior executives find it difficult to interpret or even understand.
However, while working, he suddenly found two pop-up windows about group buying on his mobile phone.
The previous public opinion crisis caused unexpected damage to group booking, so employees of Dianping also contributed to the situation and imdiately applied for a refund after spending money to buy the coupons.
This kind of pop-up advertisent is made by every APP, but since the public opinion started, group buying is probably to avoid risks. Pop-up advertisents like this rarely appear. Suddenly seeing that bright yellow, it is quite... It's quite nostalgic.
However, Zhang Li did not expect that at this juncture, the choice of group joining was not to use money to stabilize the rchants, but to use money to stabilize consurs.
And the clues really started to show up around nine o'clock in the evening after the cocktail party...
This approach is very surprising, because there is an old saying that the green hills are green hills without having to worry about running out of firewood. For group buying websites, rchant resources are the green hills.
Because what is written above is not a flash sale, but a successful refund.
No, the amount seems wrong?
Because the seminar will start tomorrow afternoon, followed by the signing conference, there are still many processes to be finalized in the evening. Zhang Li simply had a dinner and then returned to the company.
At the sa ti, a banner was updated on the hopage of the Pintuan app, which said to pay for expired coupons. However, after entering, a round of rising numbers was displayed, and the refund amount was marked below.
Zhang Zhang guessed that this was probably another daily special discount reminder, so he couldn't help but smile.
Zhang Zhang unlocked his phone and planned to delete the pop-up window, but after looking away, he couldn't help but be stunned for a mont.
Especially in this public opinion crisis, the most terrifying thing for group-building is not the distrust of consurs, but the betrayal of rchants. This is the most terrifying thing.
Doing this will not only increase the work pressure of the group custor service departnt, but it may also be the straw that breaks the cal's back. Why not?
Zhang Li looked at it carefully, frowned for a long ti, couldn't help but click on the details page, and then imdiately froze.
Because this kind of behavior is easily reminiscent of the crazy promotions before ran away, it will arouse consurs' vigilance.
"Um?"
It is really too risky to offer discounts at this ti.
Why is it one hundred and twenty-three and a half yuan?
Because the refund application in his group order is still there, but an expired coupon from six months ago in the coupon package shows that the refund was successful.
Everyone is saying that your capital chain is broken. If you sell coupons in a hurry, all fools will know that there is sothing wrong.
Zhang Zhang's expression changed, and he imdiately took out his cell phone and called Chen Jiaxin.
Mr. Chen, theres sothing going on with the group.
They have updated their hopage to pay for all users expired coupons, and I have received a refund reminder.
In the era of online banking, consurs who want to buy coupons on group buying websites need to log in to the PC webpage, link the USB shield as a safe paynt tool, and receive the security code for paynt. The whole process is particularly troubleso.
In order to ensure the order volu of the website and make it convenient for consurs to use, group buying websites will basically release a large number of discount coupons at one ti.
So it is not uncommon to stock up on dozens or twenty discount coupons at one ti.
But this also resulted in a lot of discount coupons being expired and wasted because they were too late to be used or forgotten.
Dont think this is a small amount. In fact, the total amount of wasted coupons in the entire market is very huge.
However, since the beginning of the group buying business, there has always been an unwritten rule, that is, no expired coupons will be refunded. This industry standard has been implented for two years.
So, even if it is not used in ti, it can only be borne by the consur.
However, when mobile paynt beca popular, it beca more convenient to buy coupons on mobile phones, so the website changed the use cycle of discount coupons, and it was rare for consur coupons to expire.
But this ti, Pintuan directly returned all the unused coupons of their users from 2009 to now, without even applying...
Eight or nine o'clock in the evening is the most active period of the Internet, and the traffic of group booking is almost overwhelming.
Chen Jiaxin and Yang Xueyu had already returned to the apartnt. After hearing the news, they imdiately returned to the company and t Zhang Li.
Have they all been refunded? I dont know, but the refund amount has exceeded 10 million.
Zhang Zhang pointed at the continuously scrolling numbers on the computer, because he had run all the way here and was still out of breath.
Before Chen Jiaxin had ti to speak, she imdiately received a call.
The person who called was the manager of the Internet Public Opinion Departnt. He said that Tonight Toutiao had united several dia outlets to report on the group refund operation, and the first unified article had been published.
The call from the Public Opinion Departnt has just been hung up, and Yang Xueyu also received a call from Dianpings custor service center.
The problem reported by the center manager is that so consurs asked us whether expired coupons for Dianping can be refunded and when.
What is he going to do?
Chen Jiaxin hung up the phone, her face full of bewildernt: "Can this solve everyone's suspicions about the capital chain of the group?"
No, it cant be solved, but it can divert attention.
Yang Xueyu suddenly rembered what Jiang Qin said yesterday.
He said that the best way to solve public opinion is to create another public opinion.
There were rumors before that Jiang Qin spent a week filming an advertisent, so Yang Xueyu subconsciously thought that it was his tool to create public opinion, and felt that his idea was a bit naive.
Why?
Because public opinion is ant to attract hatred and have a target of hatred, what can an advertisent do?
But he never expected that another point of public opinion ntioned by Jiang Qin was to pay for expired consur coupons.
A company, a product, or a piece of news are not actually enough to beco a national-level public opinion trend, but Jiang Qin's move is equivalent to dragging down the entire group buying market and making it popular for him.
Pin Tuan has returned all the expired consur coupons to consurs, what about you Nuomi? What about your Dianping? What about your LaShou website? You guys are in a group.
Whenever a website dares to say that it will not withdraw, the hatred will imdiately increase.
But paying for expired consur coupons for so long is a huge workload, which puts a lot of pressure on the custor service center, finance, and operations.
In other words, they cannot take any practical action for at least a week.
It seems that what Pintuan has done during this week is far more than just an advertisent.
It is a rule that consumption coupons cannot be refunded after they expire. He is at the end of his rope and is going to overturn the table?
But its not good for him. What on earth is he going to do?
In the early morning, the news that Pintuan refunds expired consur coupons for users ranked first in the hot search, and remains at the top.
Tonight Toutiao, together with many dia outlets, also began to conduct all-round praise, constantly analyzing the profound aning of the groups move this ti.
So people say that this is a step forward in the group buying industry, while others say that they have seen the greatest sincerity in the group buying market since its formation.
Of course, more people are asking questions and wondering whether other websites will follow suit.
A large number of netizens also started to leave ssages. So said that the group tour was great, and so also questioned whether the funds for the group tour were broken. How could they still have money? Of course, most of them asked whether other websites would provide refunds. .
As the popularity increased step by step, the people in charge of many websites began to sweat profusely.
The key point is that they are not sweating individually, but are sweating together.
Because they were all participating in a seminar organized by Dianping, they were all having breakfast in the restaurant. They all saw the hot searches and news one after another, and they all fell into silence.
Finally, everyones eyes were focused on the floor-to-ceiling windows on the west side.
Jiang Qin was sitting there with a dull expression, holding scissors in one hand and a toothpick in the other, silently showing off his steak, and looking out the window from ti to ti.
From everyones perspective, this is a boy who looks like a student.
Although he is not handso, he can definitely be considered coly, and his figure is also very tall.
Just from looking at it, you can't tell that he was able to pull everyone into the water so decisively. The key is that he did it so steadily.
Do you really want to turn the table over?
Its more in line with the ntality of young people to go crazy at the end.
Luo Ping and Robin were sitting together, whispering, and then watched Jiang Qin finish the steak, turn around and leave the cafeteria, seeming to be mumbling sothing.
Kang Jingtao was sitting on the outermost side. He seed to have heard Jiang Qin's words clearly, and his expression couldn't help but be startled.
Lao Kang?
"ah?"
What did Mr. Jiang just say?
"He said"
Kang Jingtao swallowed his saliva: "He said it's great, he let you live one more day."
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