Chapter 423: A little greedy, lets get bigger
In mid-November, group buying websites in second- and third-tier cities had signed up enough rchants, officially opened their businesses, and invested a large amount of money in them.
The group discount is 20% off, so Ill give it 40% off, or even half price.
Such behavior instantly aroused heated market feedback, and the number of users of websites such as LaShou, Nuomi, 24Quan, and continued to increase.
This is the first wave of offensive and defensive battles in second- and third-tier cities, and it is unimaginably smooth.
The group is like a crispy chicken, being chased all the way.
But just like Jiang Qins original idea of promoting Zhihu, they seek quality for promotion in first-tier cities, but quantity for second- and third-tier markets.
This ans that one regional manager cannot comprehensively take care of all cities.
After all, Suixin Tuan only worked in Shanghai and Shenzhen at the beginning, and the number of team mbers has exceeded 2,000. If every city does it like that, the labor cost will be too high.
So everyones strategy is to push it all the way through an elite team, sign a group of the most popular rchants to enter the market, and then form a local team to maintain relationships with rchants, continue to promote, and expand business areas.
There is competition among teams, especially in the frontline market, where a large number of KPIs need to be completed every day.
As it is not yet profitable, each team needs to get more contracts and make more deals in order to guarantee wages and bonuses.
The rush, tension, competition, and elimination are constantly stimulating everyones brains.
Many tis, as soon as Pintuan changes its praise list, it is directly overturned by the local promotion teams of other websites.
Because signing one of the rchants above is likely to be able to match the transactions of three to five rchants.
But...there are exceptions.
Xiao He from recently begged his grandpa and grandma to sign three new restaurants that were highly rated on the group booking list, but the results were not very satisfactory. These stores don't seem to have much mass base.
However, with the opening of discounts, the transaction volu of these stores in the later period is also pretty good.
The market is obsessed with it anyway, so who cares?
In addition, the managent of many websites are also analyzing and learning the routines and models of group joining, and what they want to learn most is the positive rating list of group joining.
However, Pintuans praise list was actually established by many local college students, and it was very localized. However, other websites did not have this channel, so even if the hopage was updated and the praise list was added, it did not beco popular in a short period of ti. Too much splash.
There are a few companies that we still cant negotiate with.
Yeah, hes very stubborn and wont agree no matter how much the settlent fee is.
Actually, thats pretty much it. The market share is almost 50-50 that of the group group.
If a good review list can be established, it probably wont be so difficult.
Thats hard to beat, right? We...cant beat him.
Actually, the group fight is already very good. There are only a few people, but they can resist for so long. The force value is really high. I heard that the boss is a college student? From a martial arts school, right?
They have done it a long ti ago, and the user experience is not bad, and the audience base is deep, which is normal.
But the local websites cant survive...
Song Yaqian is a senior this year. She chose to leave school because of starting a business. When she purchased Higou Group last ti, Luo Ping admired her very much, so he gave her an opportunity to intern at the Jinn branch.
But when she ca to Jinn and heard everyone talking about joining the group, she was confused and didn't react for a long ti.
How co you hear people talking about Jiang Qins website here?
After she took over part of the sub-site work, she realized that Pintuan was competing with in Jinn.
And not just in Jinn, but also in Xijing, Shangcheng and other cities, there are group tours.
She was a little confused because she knew that Jiang Qin was the boss of Zhihu and had natural publicity and barrier advantages in the university town business circle. It was normal that she could not beat him when doing high-end shopping groups.
But she couldn't imagine that a group buying website for college students would dare to go out of school and compete with those websites with capital support. It was not a competitor of the sa level at all!
Although Jiang Qin is very well-connected in the group buying market, and even Ye Ziqings best friend calls him uncle, isnt Suixin Group now in a ss, and was finally acquired by soone else?
Song Yaqian herself is in this industry, but based on her thinking, she doesnt understand Jiang Qins purpose of doing this at all.
This is a winner-takes-all ga. Unless you win, you lose. If he doesnt take advantage of the trend and sell the website, does he want to be the final winner? This seems a bit ridiculous, since everyone is a college student.
"What's this?"
Praise list, gourt food list, and...Crazy Thursday?
Song Yaqian ca to Jinn and did nothing else. Apart from understanding the business situation, she has been analyzing .
She found that compared with the group tours in the university town of Kyoto, the group tours in second- and third-tier cities have been upgraded a lot.
Although their market is being eroded little by little, the praise list is really intuitive.
She even suspected that Lantuan hired special food critics to write food reviews for these stores.
But she has been away from school for too long and doesnt even know the existence of the friends group. If you treat them to a al, these college students will really pour out their ink.
In addition, there is also the so-called Crazy Thursday. Every Thursday, they will pool a wave of funds to offer crazy discounts at a specific ti. Although the Lashou website has attracted so custors, there will be countless people joining the group every Thursday. of repeat custors co back again.
Such pulling is very detrintal to the fast-playing Lashou Net. Furthermore, Song Yaqian felt that both the local promoter and the supervisor at the Jinn sub-station had ignored the purchasing power of the university town.
But with these advantages, does Jiang Qin just want to win in this crazy whirlpool? How can it be.
Jiang Qin, have you opened a new business area?
As Song Yaqians news was posted to the QQ group, a group of college students in the group all took notice.
They are also looking for ways to sell their website recently. As the national group buying network sinks into the market, half of the people have sold their websites. But when Song Yaqian said that group buying is still in the external business, everyone raised a question mark.
Mr. Jiang is still continuing to expand the market?
No, now is the best ti to sell. If we really have to wait until the end of the year, we probably wont be able to sell it.
I was driving through the provincial capital yesterday, and I seed to have seen a flyer for a group tour. I thought I had seen it wrong.
Jiang Qin does not do it in all second- and third-tier cities. He is actually developing business circles along the path promoted by Zhihu, including Jinn, Xijing, Shangcheng, Linchuan, Xingcheng and Ningcheng.
In terms of the entire market layout, these cities, combined with the four major first-tier cities, can cover the north and south, are more mobile, and can radiate at any ti.
So, except for those group mbers who dived as if they were dead, many people said they heard it for the first ti and didnt understand it.
But soon, news about Jiang Qin appeared in the group.
A little greedy, make it bigger and then sell it.
With a mont of silence in the group, Jiang Qin arrived at the group headquarters, parked his car and went to the technical departnt.
The temperature in Linchuan has risen a lot in recent tis, and the snow on the road has almost lted. Old snow can only be seen in places where the sun cannot be seen.
Jiang Qin ca to his own office, made a cup of hot tea, and waited quietly.
Soon after, Sunai ca down from the technical departnt on the fifth floor: "Boss, why does our technical departnt's office have to be on the fifth floor?"
There is no elevator inside the group building. Nanako has been running up and down these days, very annoyed.
The technical departnt is a group of older hoboys. The lumbar discs are not good to begin with. They age slowly if they exercise more. Peoples entrepreneurs like us should not only care about KPIs, but also the physical health of our employees.
Jiang Qin spoke plausibly, and then changed the topic: "How is the work of the technical departnt going?"
The internal managent system has been optimized, passed the security test, and is ready for use. In addition, according to your instructions, I also added an anonymous boss mailbox function.
The boss's mailbox is a channel through which formal employees at all levels can directly feedback news to Jiang Qin.
This thing is generally not used by anyone, because cross-level reporting is a taboo in the workplace, and employees do not believe that anonymity really exists in the world.
But once soone takes the risk and bites the bullet and uses it, it ans that sothing is happening internally that has to be dealt with, so it is better than nothing.
Well done Nanako, the technical departnt is on holiday for three days. I asked Xu Yu to send the bonus to your account tonight.
After Jiang Qin finished speaking, he changed the subject: "But when you co back from the holiday, your first priority is to complete the product managent system. This must be completed before next month."
As he was talking, Wei Lanlan also ca up from downstairs: "Hey, Sunai is here too, so I don't need to call you. You can wait for downstairs at half past one."
"knew"
Jiang Qin had a question mark on his face: "What are you doing at half past one?"
Sunai took a deep breath: "Go and take the make-up exam for subject two."
You havent passed the fatal subject two yet?
"No."
Jiang Qin gave a thumbs up: "I advise you not to take the exam. You can just hire a driver in two years."
Sunai narrowed his eyes and thought to himself, "What a big, big, big cake. The boss is really getting more and more bold."
Jiang Qin turned to look at Wei Lanlan again: "Did your brother take it?"
Wei Lanlan nodded: "I've already received it."
Lan Lans family is located in a mountainous area. The local educational resources are not good, and few students can pass the exam. Most young people start to help the family after finishing junior high school, and enter factories when they are old.
Wei Lanlan had gone through hardships himself, so he always wanted to take his youngest son out to school so that he would not lose at the starting line. Jiang Qin was considered a bit weak in all walks of life in Linchuan, so it was no problem to deal with this matter. He would help with just two als. Got it done, and even picked a pretty good school.
Are the bosses participating in strategic marketing here?
I ca here to inform you about this. Everyone is here and waiting in the conference room on the second floor.
Okay, Ill go over and et you.
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