# 207
Last minute (3)
***
The employee in charge of writing press releases in the Ara Entertainnt public relations team had a hard ti hiding his embarrassnt.
I felt like I needed to revise the titles I had selected, such as ‘Man to Man Chae Eun-ho’s successful solo debut, LUV’s No. 1 sensation.’
Chae Eun-ho’s music release ti is 6 p.m. However, this was because the music rankings changed at midnight.
The planning and strategy team and the album production team, which are in charge of analyzing the performance after the release of music, were also embarrassed.
Yesterday, it was clearly confird that Chae Eun-ho’s ‘LUV’ was ranked #1 on the music charts.
Of course, even if you entered in first place, it was not possible to stay in first place. However, the girls’ song, which ranked second, had already been released for about three weeks. It was in 3rd and 4th place for several days, and even when it rose to the top again, it was still around 2nd place.
As a rookie, it had stayed at the top of the charts for quite so ti, so it was clear that the only thing left to do was to go down.
And among the music sources to be released for the ti being, there is no music source that is as well-known as Chae Eun-ho. The drama OST could have been an ambush, but there was no particularly influential drama that could stand out.
Although it was pushed back under the direction of General Manager Seo Jung-won, it was a release date that took all of these things into consideration.
They were even promised exposure by distributing the music through Pineapple Music, which boasts the largest market share in the music chart market.
Chae Eun-ho’s song not only appeared on the main screen, but also continued to appear in recomnded songs, encouraging users to click on it.
Man to Man’s fandom has now clearly established itself as the largest fandom next to KK.
There was no situation where Chae Eun-ho’s sound could have been pushed out.
The person who was feeling the gloomiest about the real-ti music charts was Jin Gook-seon, head of the strategic planning team. I wasn’t afraid of Director Seo Jung-won’s anger for a mont.
Director Jin Gook-seon was in the sa boat as Director Seo Jung-won. Because of that, he was able to take on the position of head of the strategic planning team, the most important position among Ara Entertainnt’s working-level staff.
1 Listen Bunker21
2 LUV Chae Eun-
ho 3 Our Ti Girls
.
.
68 Valentine’s Day Like Chocolate
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.
Valentine was also doing extrely well for a rookie. Chae Eun-ho also had a successful solo debut.
However, it seed clear that Ara Entertainnt’s reputation was cracking. That ant that Director Seo Jung-won’s reputation was being damaged.
It was natural to say, ‘It’s not like it used to be.’
It even achieved this level of success because it was Pineapple Music that was intentionally promoting Ara Entertainnt’s songs. In BN Music and Jam Music, Chae Eun-ho ranked 3rd and Valentine ranked 80th. Although their market share was lower than Pineapple Music, they were still large music sites.
If a major singer was pushed out by surprise by releasing a music source, I would at least try to create a competitive structure, but the singer that Chae Eun-ho was pushed out was a singer with a group na I had never heard of called ‘Bunker21’.
It was a huge wound to my pride.
If this was the case, there were limits to the strategy of leading Valentine with Chae Eun-ho. It was a ga where the focus had to be on making Chae Eun-ho number one.
“Who the hell are you? How can you suddenly be number one? “Isn’t it like hoarding?”
As the influence of music sites grew stronger, there were a few agencies that resorted to a thod called ‘sound recording hoarding.’ Once the rankings are raised, it is easy to maintain the rankings because many people listen to them, so it was a tactic used by entertainnt companies to sohow promote their singers.
The strategic planning team’s office beca deathly quiet as Director Jin Kook-seon muttered to himself in anger.
However, it was also true that Director Jin Kook-seon’s anger was funny to the team mbers who were listening. In the case of Ara Entertainnt, not only was there controversy over hoarding, but they also strategically partnered with Pineapple Music to openly promote Ara Entertainnt’s songs.
As the saying goes, it was a ‘strategic partnership’. It was publicly known to all mbers of the strategic planning team that bribes were being exchanged with Pineapple Music.
“Yesterday, on a program called Dancing Dancing, she perford a ballet performance to this song…. Looking at that, I think she might be a singer promoted by TBN. Considering that the distributor is BN Music, run by TBN…”
It was just as the team mber explained.
Bunker21’s ‘Listen’ beca known after being broadcast on TBN’s popular program ‘Dancing Dancing’ last night.
It was a special stage where ballerinas perford with pop music in the background, not classical music.
‘Listen’, which was accompanied by an acoustic band, was a song with a cheerful lody and bitter emotions.
It was a song that once you heard it, you would want to keep listening to it, and if you listened to it, you would want to go outside for a walk.
The tone of the comfortable lody was also soft and pleasing to the ear. It was a familiar tone that seed to have been heard sowhere, but with a unique singing style, it also felt unique.
If Chae Eun-ho’s ‘LUV’ is a gorgeous dance song and the song becos perfect when you enjoy watching it, Bunker21’s ‘Listen’ was a song optimized for listening.
It was also a song that would be played on the streets and in cafes for a long ti to co.
Of course, even if it was a good song, it didn’t an it could get first place right away.
We needed awareness that would entice people to click. However, this unheard of new singer debuted through a popular program called ‘Dancing Dancing.’
As people were looking for the song from ‘Dancing Dancing’, TBN just happened to release the song.
“The agency…”
“The distribution company is listed as the sa… Did BN Music produce its own singer?”
“If he had done that much, we would have known.”
Director Jin Gook-seon frowned and answered.
Director Jin Kook-seon checked BN Music’s site.
The music was released on all sites, but each site in charge of distribution was different.
Just as Pineapple Music featured songs from Ara Entertainnt, which it distributes, as recomnded songs, BN Music also featured songs from ‘Bunker21’, which it distributes.
It was when Director Jin Kook-seon entered Jam Music with a curiosity in mind.
“Try to find the right agency. “Have you been hoarding money?”
“yes. All right.”
In fact, within Ara Entertainnt’s album production team, there was already a reaction saying, ‘Bunker21’s song is so good that we can’t help it.’
‘We need to receive more songs from Ara. ‘If you continue to work conservatively with existing composers, you may continue to lose out on songs.’ Problems with the album production process were pointed out.
It was a story that ca out from the ti when Man to Man was losing to KK.
Promotion and strategy are important, but the album production team thought that the most basic thing was the song itself.
However, because the position of the strategic planning team was much stronger than that of the album production team, the opinion of the album production team was that the
strategic planning team’s position was that the strategy was as important as the song. After a few successes, we sotis reached the arrogant idea that strategy could cover everything.
Therefore, it was difficult for Director Jin Gook-seon to admit that he was pushed out by a singer whose na and face he did not know.
At that ti, the phone rang at Director Jin Kook-seon’s desk.
For a mont, I thought it was Director Seo Jung-won, but Director Jin Gook-seon was nervous, but he soon confird that it was an external call.
Director Jin Gook-seon, who made a gesture with his hand to get his team mbers out of their seats, answered the phone.
“yes. “This is Jin Gook-seon from the strategic planning team at Ara Entertainnt.”
-ah. Manager! hello. Pineapple Music…….
The person who made the call was the person in charge of the distribution contract for Pineapple Music.
Since it was rare to receive a call from a contract manager who was not in charge of distribution, a question mark appeared in Director Jin Kook-seon’s head.
And Director Jin Gook-seon’s expression gradually darkened.
“Do you think that makes sense now?!”
In the end, Director Jin Kook-seon’s voice beca louder. The strategic planning team mbers who had been holding their breath have now reached the point where they are holding their breath.
Director Jin Gook-seon soon cald his voice and continued speaking calmly.
“All right. It seems like this is an area that requires separate discussion. yes. First, let give you a report… Yes. I understand your position…”
***
“Please co in.”
Director Seo Joong-won answered the loud knock on the door.
The atmosphere in Director Seo Joong-won’s office was also not good.
Director Seo Joong-won was already planning to call Director Jin Kook-seon, but he received a call from Director Jin Kook-seon asking if he could go up to the office first.
“okay. “What…”
“I’m sorry. Director. “There is no sha.”
As soon as Director Jin Gook-seon sat down, he bowed his head to Director Seo Jung-won.
However, Director Seo Joong-won shook his head.
It was clear that the situation was not good. However, Director Seo Joong-won also recognized that pushing his own person, Director Jin Gook-seon, to the brink would only result in him being scraped off.
Anyway, he needed soone to work for him. Even Chae Eun-ho’s album was in trouble. I needed a loyal dog who would work harder.
“no. That’s it. Director Jin did his best. How can Director Jin manage such variables?…”
“Thank you for saying that.”
Even though Director Seo Joong-won offered comforting words contrary to expectations, Director Jin Guk-seon’s expression remained dark. Director Seo Jung-won even ca up with the asures he had in mind.
“For those who are talking about Bunker21 or sothing, the genre is different from Eunho’s, so… I’ll just unplug like this is what happened anyway. “A lot of new talents have appeared… and they even tie up valentines to the girls.”
Director Jin Gook-seon also nodded because it was the thod he was thinking of.
“And beat those KK guys.”
“yes?”
“I wonder if it will still be the sa even if KK cos back… Now the generations are changing. “You know what I an, right?”
“Ah… But if you do that, it might just be too aggressive…”
“Shouldn’t we at least try to attract clicks related to Chae Eun-ho and Valentine first? uh? “First of all, I have to raise my grades right away.”
It was a tactic that only an unknown agency would use without considering long-term image.
Even if he pretended to be okay, it was clear that Director Seo Joong-won was feeling upset ahead of the board eting. Director Jin Gook-seon answered without further comnt.
“yes. All right. “I will forward this to the PR team and they will be processed quickly.”
“okay.”
“But I have sothing to report to you…”
“But what?”
“I got a call from Pineapple Music. “I want to increase distribution fees…”
“What?!”
“We plan to upload them all at once starting next month.”
“Even now, they already take half of the music profits! This is like a day robber! If I upload everything, will you stay still sowhere else? uh?”
Director Seo Joong-won huffed.
“I don’t think there’s anything we can do… We have to distribute… This ti, not only pineapple but also BN and jam are being uploaded. “It seems like collusion.”
Naturally, if the commission went up, the profit returned to the agency would inevitably decrease. It couldn’t have been bad news in an already bad atmosphere.
At that ti, Director Seo Jung-won’s secretary burst open the door to the Director’s office and ca in.
“what!!!”
Director Seo Joong-won shouted in a raw voice. He seed ready to throw the coffee cup in front of him at any mont. The secretary responded with a wince.
“Director. You two… I think you should see it now. “It was an article that just ca out… and there was an uproar.”
The secretary held out the pad she was holding.
There was an article floating on the secretary’s pad. Forr Man to Man mber Seojun. So, it was an article about Seo Kang-jun’s return.
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