The person who passed by Do Wook was none other than PD Um Woo Suk.
PD Um Woo Suk beca KVS’s poster Entertainnt Show PD with the entertainnt program he started a year or so ago, < Camping 48 Hours >.
‘Camping 48 Hours’ was a program where 5 contestants went off to all over the country and camped for 48 hours.
The basic format was similar to previous entertainnt or cultural programs, but by having diversity in things like the episodes and gas that took place beyond camping, it beca popular with the public after only a few months.
Other than one MC who was called the MC of the Nation, they had all unknown singers or codians without much of a na for themselves as candidates. A big part of the fresh entertainnt they brought was due to the candidates straining their bodies.
Contestants of ‘Camping 48 Hours’ went into icy valleys in the dead of winter, or slept outdoors huddled up in one sleeping bag, etc. Seeing them put their bodies through that made viewers think, “Amazing!”
Additionally, seeing a person, determined by among other things drawing lots, for example eat a gimbap full of wasabi as a penalty made for simple and basic fun.
There was even a separate “Camping 48 Hours” penalty ga. Many people played the gas and penalties from “Camping 48 Hours” during things like a college trip or a drinking party.
The scenes that had familiar travel destinations as the background were friendly yet comical. ‘Camping 48 Hours’ was responsible for KVS’s Sunday entertainnt, bringing viewers of various ages together to watch TV.
Ratings for ‘Camping 48 Hours’ skyrocketed day after day and were currently at 28-30%.
‘Are their ratings currently at least 30%…?’
Do Wook thought as he watched PD Um Woo Suk, who was on the phone, getting further away.
When he looked it up on his cell phone, the highest rating they had last month was 31%.
However, if there’s sothing going up, there is also sothing going down.
As they passed the one year mark, the opinion that ‘Camping 48 Hours’ also had to change started to erge due to decreasing ratings.
‘They probably need a new approach about now.’
The ‘Camping 48 Hours’ broadcast writers were struggling to co up with new gas every day and find a slightly better site to film.
They also tried to get away from the formula of ‘camping site introduction – camping (ga and punishnt) – cooking your own al’ that was repeated every ti.
However, as long as they could not completely escape from the basic frawork, there was a limit to their ideas.
PD Um Woo Suk, who was gathering people’s opinions, started to think that ‘Camping 48 Hours’ might need to introduce a new character.
At the sa ti, the director of the entertainnt bureau also called in PD Um Woo Suk to suggest the possibility of putting in a new person. However, the ‘new person’ the director of the entertainnt bureau was thinking of and the one PD Um Woo Suk was thinking of were completely different.
The average age of the candidates in “Camping 48 Hours” was 42.
There is the MC of the Nation who was in his early 50s, two codians in their 40s, and two singers in their late 30s.
They had been doing well so far with the MC of the Nation Kang Chun Ho and the other unknown people to the point that they had beco famous entertainers, but the director of the entertainnt bureau now felt it would be better to add another famous person besides Kang Chun Ho.
The person the director of the entertainnt bureau was thinking of was an official KVS codian. Currently, he appeared in various KVS entertainnt shows flaunting his gift of gab.
However, PD Um Woo Suk had a different opinion.
Of course, if the codian that the director of the entertainnt bureau was recomnding, Jo Gap Sung, ca on he would be able to quickly adapt to ‘Camping 48 Hours’ and revitalize the program to so extent with witty remarks as he’d done on other programs.
Since the main viewers of ‘Camping 48 Hours’ were in their 30s and 40s, not in their 20s and 30s, Jo Gap Sung, a codian whom people of that age liked, would be a very safe choice.
However, PD Um Woo Suk felt that that path was too safe. A path that’s too safe easily becos boring.
In PD Um Woo Suk’s opinion, the reason ‘Camping 48 Hours’ wasn’t as fun these days was because there were less tis where candidates jumped into risky things without hesitation like in the early days.
Rather than the cast becoming proud as they gained popularity, they seed to be feeling the physical limitations as the program beca a running battle since they were older to begin with.
On top of that, because the cast got used to the format of ‘Camping 48 Hours’ before the viewers did, they made similar reactions as before that fit their characters, making viewers feel as if the sa situation was repeated.
That’s why rather than a well-known person, PD Um Woo Suk thought they needed ‘young blood’.
Of course he wanted soone energetic who wouldn’t shy away from risk, like contestants did in the early days, and had the stamina as well as soone who could build new relationships with the existing cast.
‘Who was the new person added…right, that rapper-turned-entertainer…’
When Do Wook opened the waiting room door and entered, the mbers were already awake and getting their makeup fixed.
Before he knew it, the ti for the pre-recording was approaching.
“Do Wook, I’ll do your hair after I’m done with Ji Hoon! Just wait a little~!”
“Ok.”
Do Wook sat on the sofa behind the mirror. He continued his thought as he looked blankly at Suk Ji Hoon who was getting his makeup done.
After compromising with the director of the entertainnt bureau, PD Um Woo Suk chose a person in his early 30s who was making a na for himself as a rapper-turned-entertainer as a new cast mber.
Do Wook didn’t know all the details, but he at least knew that a rapper-turned-entertainer joined the cast.
‘That person drew in a lot of interest as a new addition…”
Do Wook slowly nodded his head.
However, before long the rapper-turned-entertainer beca socially controversial and dropped out of ‘Camping 48 Hours’.
As a result, the vibe of the ‘Camping 48 Hours’ program beca even more stagnant.
‘Although, PD Um Woo Suk still dealt with it well himself later.’
Do Wook thought about the programs that PD Um Woo Suk did afterwards.
Producer Um Woo Suk, who worked on ‘Camping 48 Hours’ until season 2, received fa later by making various programs in various formats successful.
Taking the ti to sit down and analyze it, all those programs had so kind of rule.
When hiring the cast, you had to have at least one person from the old and one from the new generation.
‘I see. All the programs he did after ‘Camping 48 hours’ had a significant age difference among the contestants.’
One program even had a 60-year-old actor and an actor in their late 20s. It was a different choice of cast mbers from other entertainnt shows.
This way, it was possible to appeal to various age groups at the sa ti while forming lots of relationships and scenes different from existing programs.
‘Seeing as he ntioned earlier on the phone that he wants young blood…‘Camping 48 Hours’ might also actually have wanted soone younger than that person.’
As a result, Do Wook’s analysis read PD Um Woo Suk’s thoughts accurately.
“Do Wook, are you sleeping with your eyes open?”
“Huh? Oh!”
Suk Ji Hoon, who was finished getting ready, asked and approached Do Wook. Do Wook barely snapped out of his thoughts and replied.
Suk Ji Hoon laughed at Do Wook acting spaced out, unlike his usual self. Do Wook, who was being laughed at by the youngest, scratched the back of his head.
“I’m done. She’s calling you.”
Do Wook only saw the coordinator in the back after Suk Ji Hoon said sothing. The coordinator plugged the dryer into the outlet and was waiting for Do Wook to sit down.
***
Soon after, the KK mbers, who were in the waiting room getting ready to perform at the local event hosted by the broadcasting station, heard from Manager Oh Baek Ho the initial numbers of the 3rd full-length album.
KK’s 3rd full-length album’s initial sales was 200k copies. It was indeed an imnse record.
“Is this real?”
“Wow. Fans are amazing…”
The mbers, who heard the news of the 200k initial copies sold, were stunned.
The fan cafe almost had the vibe of a festival.
Before KK’s 3rd full-length album was released, the fans worked hard to beat Sa Bang Shin Hwa’s initial sales record starting from the pre-order.
Just as Do Wook’s goal was the grand prize, now KK’s fans’ goal was also the grand prize.
It’s the singer who wins the award, but what a singer needs to win is the power of the fans. That makes it possible for the singer to win. Also, when the singer wins the award, the fans are as happy as the singer.
Fans thought album sales were really important for KK, who was not from a large agency, to receive the grand prize.
Honestly, there was not much to worry about in the music ranking. Their popularity was already recognized and the ranking for every album KK released was good.
On top of that, this ti, they received a much better ranking than their previous music ranking. The expression ‘piercing the roof’ was used in situations like this.
There was a lot of anticipation regarding KK. They dominated the music charts as soon as the sound file was released, and the song itself was actually good so they continued to maintain their number one spot.
After a week had passed, they had lost their first place to a ballad singer for about a day, but quickly regained their first place.
Therefore, fans focused on increasing album sales. They held their own events where one person bought multiple copies of the album.
The fandom size had almost doubled since the last album, so the album sales were enormous.
In addition, the biggest factor for the 200k initial sales was fans from China. The amount of album sales had changed due to the influx of Chinese fans from the recent marketing strategy of doing activities in China as well as using Chinese social dia.
As expected of overseas. The number of albums Chinese fans purchased was astounding.
“I got a call from L Duty Free Shop recently that they want to make a proper advertisent contract.”
“Oh…”
“Wow!”
Ahn Hyung Seo and Kim Won cheered at what Manager Oh Baek Ho said.
There was a reason why KK mbers had been waiting for the L Duty Free Shop advertisent. If they ended up properly advertising with L Duty Free Shop, their faces would be hung in front of Incheon International Airport.
The KK mbers had been looking forward to seeing pictures of themselves on the wall of the huge airport.
KK’s popularity was now sothing nobody could deny.
Of course, M2M’s coback was scheduled a month later, but it wasn’t as much of a concern as before. KK was definitely above M2M.
‘Sa Bang Shin Hwa’s fa is starting to crumble too…it’ll probably be KK who’ll succeed them as number one.’
Sa Bang Shin Hwa’s internal discord was gradually coming to the surface. Even those who denied the fact at first were coming around to the erging discord.
The perfect performance that Sa Bang Shin Hwa used to demonstrate was also gradually crumbling due to lack of practice.
In such a situation, advertisers were not considering Sa Bang Shin Hwa as the first priority as they did before.
‘What needs to be done in the future is to capture Seo Kang Jun himself as well as Director Seo Joong Won’s Ara Entertainnt…’
What Do Wook was currently thinking about was raising the recognizability of the individual KK mbers.
By doing so, he wanted KK to beco a group that made its na known in more ways.
Manager Oh Baek Ho, who was checking the ssages on his cell phone again after giving the mbers various news, asked after briefly staring at the screen,
“Oh, Do Wook…”
“Yes?”
Do Wook, who was reading handwritten letters from fans, answered.
“When did you et with this person?”
Manager Oh Baek Ho held out the cell phone screen towards Do Wook.
—
Next chapter: We find out the identity of the man who asked Do Wook for a picture.
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