Zombie Defense, conceived by Kazumi, was in part inspired by their earlier hit Farm Defense, but it introduced several new gaplay chanics. During the Sumr Sale, it sold 470,000 copies, each priced at $3.
Mystic Painter, a puzzle ga based on solving problems through drawing, was co-created by Oto-chan and Kazumi.
The ga had a strong artistic flair and, for that reason, wasn't particularly popular with the mainstream audience. However, every scene in the ga was beautiful enough to be used as desktop wallpaper. With a sale price of just $3, many players bought it just to use it as a screenshot generator. It sold 330,000 copies during the sale.
...
Over the years, the Trio had developed over ten gas, and every single one sold at least 100,000 units during the Sumr Sale.
The profit share shown in their backend dashboard had increased by over $6 million.
And if carefully budgeted, that amount was more than enough to fund a mid-tier ga.
It was an unexpected windfall.
These indie gas had long since faded from the spotlight. However, in the backend analytics, there had always been a steady indicator: each ga still had tens of thousands of players who had added it to their wishlists.
...
This sale acted like a mass wishlist cleanup—if the price was low enough, players bought everything in bulk. What had once been passive wishlist data was now turned into cold, hard cash.
At that mont, Kazumi's eyes were sparkling.
She was already thinking about treating herself to so new clothes.
Oto-chan and Aiko were more practical—they were already excitedly discussing plans to develop a mid-budget ga.
Open-world gas were still out of reach, but a solid linear level-based title was now well within their capabilities.
"This sale is amazing! Our teacher is incredible—this discount event made us so much money!"
Kazumi was already bouncing with joy, and Oto-chan and Aiko couldn't suppress their smiles either.
With revenue like this, no indie developer could stay calm.
And they weren't alone—many others were sharing the sa joy.
Across the globe, ga sales had entered a state of frenzy.
Many indie developers who had long given up on their older gas were now seeing unexpected revenue explosions.
Sure, the dollar figures weren't astronomical, especially since most indie gas were sold for under $5 during the sale.
But small streams make a river. Even a mosquito's leg is at, as the saying goes.
Without this sale, those old titles would never have brought in this much revenue in such a short ti.
Even those developers who had initially grumbled about being invited to the sale by Gastar Electronic Entertainnt were now completely won over.
Mid-size developers were also ecstatic.
One day of revenue had surpassed their usual full-ga sales performance.
And they had spent zero on marketing—just sat back and collected inco.
Over the next year, many of them would be silently grateful they had joined this Sumr Sale.
Because next ti, things might not be so easy.
Next ti, Gastar would likely take a cut of the profits. Plus, there would probably be many more competing sales events, reducing potential returns.
"President! We've passed a million units sold in a single day across multiple platforms—this is massive!"
At the headquarters of Surei Electronics, the director of the gaming division was enthusiastically reporting to Ueto Hayakawa the company's revenue for the past two days.
Their data showed that each of their top gas sold over 1 million copies during the sale.
On PC BattleNet and Gastar's platforms, they had earned handso returns.
The total earnings brought in over $70 million for the ga developnt division in just two days.
Even after taxes and deductions, it was an impressive figure.
Hayakawa had expected the sale to perform well—but at best, he thought they'd make $20–30 million.
He had even planned to let the gaming division reinvest that money into improving developnt tech, enhancing visual fidelity for their upcoming titles.
But hearing that the actual number was over $70 million in just 48 hours—that truly stunned him.
Across all platforms, Gastar Electronic Entertainnt had sold over $1 billion worth of gas in two days.
Roughly a third of that revenue ca from Gastar's own first-party titles.
The rest went to other ga companies and indie developers.
At that mont, the first thought that crossed Hayakawa's mind was:
"This sale... is a goldmine."
Looking at the figures from his gaming division's director, Hayakawa couldn't help but smile.
"Excellent. In that case, no need to send the revenue to HQ. Use all of it for ga developnt. And also... let's run our own sumr sale."
"Ours?"
"That's right. If Gastar can earn that much, then as the world's second-largest ga publisher and platform provider, how can we sit this out? Even if it looks like we're jumping on the bandwagon, the players won't mind."
And it was true: players wouldn't mind at all.
On the contrary—they wished all publishers would copy Gastar.
That way, they could buy more great gas at great prices.
Gars had been bottling up their desires for a long ti.
There were so many gas they wanted to play.
But prices were often too high, and they had to be selective—buy one or two titles, and sacrifice others they wanted just as much.
Now, for the first ti, they had the chance to grab everything.
No way they'd miss out.
"Understood!"
The director imdiately caught on and rushed back to the ga division to begin preparations for their own Sumr Sale.
As the door closed, Ueto Hayakawa couldn't hold back a smile.
Takayuki, you've done sothing incredible again.
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