Although Myron Case was doing everything he could to keep up with the professional ga developers, he didn't expect his gas to be universally praised. All he wanted was to retain so users.
But the reality was that players were already overwheld with better gas.
On Facebook's phones, you could play much higher-quality video gas, with a smartphone experience that was no worse than Mikfo's. From the perspective of a gaming-oriented user, there was simply no better choice—Facebook phones were the obvious pick.
No matter how hard Myron tried, it was mostly in vain.
Especially with the Switch launch just around the corner, Facebook went all in—dedicating a full week of ad space across its platform to promote Gastar Electronic Entertainnt's latest console and titles.
Of course, Takayuki didn't get those ads for free—he still paid the standard rate. The difference was, unlike others, he didn't need to pay inflated fees to secure those spots.
To this day, Facebook remained the world's largest social platform. That alone ant Mikfo couldn't really compete.
Worse still, Mikfo's smartphones didn't have a dedicated Facebook app—users had to access it through a browser, which severely impacted the user experience.
All of this ant that Myron Case wasn't having a great ti.
His competitors were stronger than he'd expected.
...
...
July 1st—right in the thick of the sumr heat—massive crowds ford outside Gastar retail stores and departnt shops.
Around this ti, nearly every ga not launching on the Switch had chosen to delay or stay out of the spotlight.
In a way, having a titan like Gastar in the industry was a blessing. They provided a clear benchmark to chase.
If you didn't know what kind of ga to make, just attend one of Gastar's developnt courses. If you didn't have a clear goal, just follow Gastar's direction.
But at the sa ti, having a giant like Gastar could be a curse.
Whenever they made a major move, they monopolized all public attention—no hesitation.
Earlier, many business analysts had predicted that the Switch wouldn't sell well. Its hybrid nature seed odd and didn't look like sothing destined for success.
But in practice, the long lines and overwhelming player interest caught everyone off guard.
Players were still curious about what made the Switch fun—yet they were still lining up to buy it. This left many past critics speechless.
Traditional business logic just didn't apply to Gastar. With this level of fan support, they could get away with almost anything—even a console that seed unconventional.
Smarter analysts had already shut up, choosing to quietly observe the outco before saying more. They wouldn't dare speak too soon before public opinion settled.
Only a few slightly more cautious comntators argued that Gastar's release strategy was flawed. Releasing so many top-tier gas at once might cause internal competition, reducing each title's potential sales. A better approach would be to stagger the releases.
In front of each store, various bundle promotions were posted.
Takayuki had truly gone all-out to push the Switch. He'd even brought out so of his top-shelf, "secret weapon" titles.
First up was The Legend of Zelda: Breath of the Wild—a milestone in video ga history.
Takayuki had developed it with deep respect for the original. He was personally involved throughout the entire developnt, and for the first 90% of the project, he stayed in the office nearly full-ti, supervising everything to ensure nothing went wrong.
This was his statent to the world: an open-world title of the highest quality. He aid to et or exceed the standard of the original Breath of the Wild, or else he'd feel ashad releasing it in this world.
Then ca Uncharted.
In the original world, no one would've imagined it launching on the Switch—after all, those were rival companies.
But here, it didn't matter. Takayuki had created it himself, so it was perfectly natural to launch it on any platform.
And graphically, the first Uncharted was perfectly viable for the Switch.
Following that were other major titles like the latest troid, the new Super Mario Odyssey, and more. Each one, if released alone, would've been the centerpiece of any release window.
Releasing them all at once? Even Takayuki admitted this might never happen again.
On one hand, a company had to be strategic.
Dropping so many blockbuster gas at the sa ti diluted the spotlight. Players only had so much attention and energy—it was impossible to give every title its due.
But that was the point. The collective weight of these titles made the new console's launch unforgettable.
"Aiko, your wish really worked!"
In front of Gastar's flagship Tokyo store, the classic trio—Mion-chan, Aiko, and their friend—had arrived early to queue up.
Even though digital gas were now mainstream, people still liked to buy physical copies.
They provided a sense of reassurance—and honestly, missing out on a launch event like this felt like a real loss. After all, a new console only cos every 5 to 7 years.
So standing in line once every 5 or 6 years? Totally worth it.
Back at Gastar Carnival, Aiko had made a wish: that Gastar would make more and better gas.
And now, with the Switch's launch and all the gas being unleashed at once, it really did feel like that wish had co true—to the point of almost overwhelming players.
Aiko, calm and collected, replied, "It was just a simple wish. But I've always believed Gastar would keep making great gas. So I can't take credit for it working."
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