The period when the Famicom officially reached one million in sales was roughly in line with what Takayuki and his employees had predicted.
When the latest news of reaching one million in sales ca out, Gastar Electronic Entertainnt's brand-new promotional work officially began.
First, there were special activities to celebrate reaching one million in sales.
During this period, players who had purchased the Famicom could receive an additional special reward.
These special rewards were like non-saleable small peripheral products, not too expensive, but they also had so commorative significance. This was one of the ans to continue promoting ga console sales, although it wasn't the main one.
Later on, a twenty-minute trial of The Legend of Zelda officially appeared in several authorized stores.
On the internet, The Legend of Zelda's related pages were also launched simultaneously, along with a website dedicated to providing ga recomndations, strategy content, ga interviews, behind-the-scenes stories, and all other information.
This website also launched a ga ranking list, ranking gas based on player preferences.
Takayuki had begun planning the establishnt of ga evaluation dia and review institutions.
As the number of Famicom gas gradually increased and sales data began to grow, Takayuki also began to consider the introduction of age ratings and other review systems.
Rather than waiting until the end and causing sothing undesirable to happen, forcing the authorities to intervene, it would be better to start regulating the industry early to have more say.
Accompanying this release was the latest magazine from Kasuga Society.
A dedicated electronic ga magazine exclusive to the Famicom.
This was also the world's first ga magazine.
To build montum, Kasuga Society had extensively promoted all the pages of their current magazines in advance.
Anyone who purchased a year's subscription to the ga magazine would receive the right to purchase any first-release ga from Gastar Electronic Entertainnt's authorized stores without queuing. The magazine had already been officially released and could be purchased or ordered at major bookstores.
Last ti, Gastar Electronic Entertainnt quietly released a blockbuster ga, which completely outshined Surui Electronics.
This ti, Surui Electronics seed to think that Gastar Electronic Entertainnt would do the sa.
However, it seed they were thinking too simply.
This ti, Gastar Electronic Entertainnt's response was much quicker than last ti, and it wasn't silent anymore. They directly confronted Surui Electronics in a different way.
Gastar Electronic Entertainnt was almost blacklisted by most TV stations, and many newspapers no longer published their advertisents.
However, they seed to quickly find new channels and wouldn't rely solely on grassroots promotion of gas.
This was sothing the people at Surui Electronics hadn't expected.
In a traditional Japanese-style mansion, Hayakawa Ujito sat in his own tea room wearing a kimono, leisurely sipping tea.
Today was supposed to be his day off.
However, work always ca unexpectedly.
Not long after, an assistant hurriedly entered the tea room and placed a magazine in front of Hayakawa Ujito.
Famicom and Electronic Gas, Volu One.
That was the na of this magazine.
On the cover were various well-known manga characters hand-drawn by multiple manga artists from Kasuga Society, celebrating the release of a new magazine.
In addition to these manga artists, of course, the most important thing was the large '1000000' number in the center of the first issue.
Famicom officially sold one million!
This was also the first ti Gastar Electronic Entertainnt publicly disclosed its ga console sales data.
The companies that were now closely watching the electronic ga industry were all surprised.
For an electronic product to reach a million in sales was already quite substantial.
And looking at the trend, it would continue to grow rapidly.
At this point, besides Surui Electronics, so weaker electronic companies also began to stir, wanting to join this new electronic ga field.
Even if there were no significant results in the end, they could still get so benefits.
Hayakawa Ujito looked at the cover of the magazine, remaining silent for a mont, leaving others wondering what he was thinking.
"Minister, a magazine dedicated to the Famicom, this collaboration between Gastar Electronic Entertainnt and Kasuga Society is really close. But would anyone actually buy this magazine, which is almost like an advertisent?"
The assistant, with doubt in his eyes, regarded the magazine as a pure advertising tool, sothing that hadn't happened in the past.
Hayakawa Ujito smiled, "Look, you just bought one. Isn't that considered a successful boost in sales and popularity for them?"
"Well... I bought it to track the movents of Gastar Electronic Entertainnt. It's not like I wanted to buy it."
Hayakawa Ujito set down his teacup and picked up the still-new magazine, starting to flip through it.
He read it carefully, with only the sound of flipping pages and occasionally the sound of bamboo hitting outside in the courtyard.
He roughly went through the magazine, then slowly put it down.
"Gastar Electronic Entertainnt is indeed remarkable, and this magazine is no ordinary advertisent. Have you looked at the content inside?"
"Well, I haven't had a chance to look yet. I just bought it and imdiately ca here to report to you, Minister."
"This book is more like an exclusive book for gars, like manga lovers. Be patient and take a look. It seems we've underestimated this newly erging company, even I did."
Surui Electronics was a giant. Even if Gastar Electronic Entertainnt was pressuring them in the electronic ga field, Surui Electronics was still that giant.
They could still look down on Gastar Electronic Entertainnt.
Hearing the minister's words, the assistant nodded slightly, indicating that he would carefully read the magazine next.
This was also part of his job.
This assistant had previously worked with Hayakawa Ujito in the overseas business departnt.
Because he was particularly adept at it, Hayakawa Ujito brought him along to continue working with him.
His greatest advantage was being obedient, without complaints. Even if he worked seven days and nights, he would never say a word of complaint.
"Wait until I finish my tea, then we'll return to the office. It seems I won't have a chance for vacation during this ti."
Hayakawa Ujito glanced sowhat regretfully at the tea.
He realized that with Surui Electronics' current promotional thods, it might not be certain that they could compete with Gastar Electronic Entertainnt. They were really strong in the electronic ga field.
And, the Famicom had already reached one million in sales, which was incredible. It also ant that the market had reached the million mark, which was already considered the threshold for a popular market. No wonder his father had attached so much importance to it and had arranged for him to co back and manage this departnt early on.
Even if it wasn't yet a first-level business departnt, it would probably be upgraded to one soon.
And if he had been directly transferred from another departnt to a first-level business departnt, it would definitely have been difficult to gain acceptance at the beginning. Deep-rooted leaders wouldn't easily give up their power and hand it over to soone like him, who suddenly parachuted in.
On the other hand, this electronic ga business departnt was just getting started, but its potential was unlimited. He would have an easier ti establishing himself in this departnt, and his father's consideration was quite correct. Indeed, the wisdom of elders should not be underestimated.
He needed to pay more attention to the developnt of this departnt; this might be the place where he could accumulate experience and connections for the future.
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