March is the busiest ti of year for everyone at Gastar Electronic Entertainnt.
Every year during this period, the Gastar Carnival is held right on schedule.
The carnival invites many well-known public figures.
As the social standing of video gas continues to rise, even celebrities who used to be indifferent to gaming have had to acknowledge the influence of video gas.
Especially actors like Jobu, a previously obscure film actor who shot to fa thanks to one hit ga. He's now a top-tier celebrity, and more stars have begun to jump on the gaming bandwagon.
It seems they've finally realized sothing.
Young people love video gas. So if they too endorse or show interest in gas, doesn't that an young people will like them more?
They were young once as well and understand that to beco truly influential, you have to appeal to the youth—they are the true driving force of society.
...
...
The 2008 Gastar Carnival was especially lively, with more attendees than ever before.
At this point, Japan was gradually erging from the aftermath of the economic bubble.
But due to an aging population, the country was still not bursting with vitality.
However, new industries like video gas and ani seed to inject new life into the country.
Japan's progress in the tech field had slowed due to sanctions, but in terms of cultural influence, it was becoming stronger than ever.
The Gastar Carnival had even beco an officially recomnded tourism event by the Japanese governnt.
These days, Takayuki didn't even need to promote it personally. The governnt would proactively help advertise the Gastar Carnival overseas.
Whenever Japanese politicians visited other countries, they would promote the Gastar Carnival as a symbol of Japan's new era and modern culture.
For gars, attending the carnival was like going on a pilgrimage.
And many of these gars now belonged to the second generation.
They had grown up loving video gas and were now adults themselves.
As adults, they were far more accepting of gas than their parents' generation ever was.
They ca to the carnival with their families and enjoyed the latest gas together.
And through this, a new generation of gars was being raised, gradually taking shape.
Not long after the carnival ended, Monster Hunter: World was officially released.
This was Gastar Electronic Entertainnt's first attempt at developing an open-world ga.
To be precise, Monster Hunter: World could be considered semi-open world.
Each large map was essentially an expansion of the traditional "hub world" design—but even so, it was a major step forward.
With the experience gained from Monster Hunter: World, Takayuki could finally broaden his ambitions and begin developing gas on an even grander scale.
On the day of release, long lines ford in front of ga stores across Japan.
Many of the people waiting in line weren't long-ti Monster Hunter fans, but this ti they were drawn in by the idea of a massive, open-world experience.
The biggest draw was the visuals, which were so realistic they felt almost indistinguishable from real life.
This was also the franchise's first step into high-definition.
To make that happen, the Unreal Engine team worked around the clock, practically pulling their hair out in the process. They were obsessed with perfecting the engine to bring the ga closer to their dream vision.
And the final results did not disappoint.
Lush, dense jungles. Barren deserts. Spooky, bone-littered underground caverns. Every environnt had its own unique, living ecosystem.
And within those wild lands, powerful and terrifying monsters awaited players on their hunts.
"Monster Hunter is now on sale and receiving rave reviews!"
"The first player to slay the Fearclaw Wyvern at this store will receive an exclusive in-store bonus! Go for it, hunters!"
...
"Dad, is this the thing you said you love the most?"
In the crowd, a bearded man in his thirties had a tiny, adorable girl sitting on his shoulders.
She looked like a porcelain doll—big, gem-like eyes twinkling with curiosity.
"That's right, sweetie. This is your dad's favorite thing. But rember, don't tell your mom we ca here."
"If you buy candy, I won't tell."
"I didn't say—"
"I want Kazida candy!"
"Sweetie... that costs over 2,000 yen a piece..."
"Are you going to buy it or not?" the little girl said with a pout.
"Fine... fine, I'll buy it," the man replied, heart aching.
The girl grinned, delighted with her short-lived victory.
"Daddy, what's so fun about this? I always see you playing it secretly at ho, but I don't get what's interesting about it."
"Well, it's what you'd call a man's romance. You probably wouldn't understand."
The man answered casually while glancing off into the distance.
"What's with this 'man's romance' stuff? Can't girls play too?" the girl said with a little frown.
"Uh—of course they can. It's just... boys are usually better at these things. Your old man has been playing gas since junior high. I haven't really seen any girls who are good at video gas."
"So do you like girls who are good at gas? Or girls like Mom?"
"Well, that's easy. I like... girls like you, of course."
The little girl giggled joyfully, clearly loving her dad's praise. She kicked her legs happily on his shoulders.
"Easy... easy now..."
With a sigh, the man pulled a lollipop from his pocket.
"Here. Just one for today, okay? Even if you ask for more later, I won't give you another."
"Yay! Daddy, you're the best!"
She took the lollipop with glee, imdiately distracted from any more demands.
This dad had planned this mont for a long ti, all for the chance to buy the newest Monster Hunter ga.
He had slowly saved up bit by bit from his daily expenses just to afford one copy of his favorite kind of ga.
And this version of Monster Hunter was the most visually stunning he had ever seen.
The world inside the ga felt incredibly real—like a true next-generation title.
Just the graphics alone were enough to win over countless players.
And with its richly developed natural systems, the entire ga world felt like it could actually exist.
Even people who had never played the Monster Hunter series before—even those who knew the gas were notoriously difficult—still wanted to experience just how real a world made of 0s and 1s could feel.
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