In the console market, it seems that Sury Electronics has already given up the struggle.
Or perhaps they no longer aim to secure a certain position in the ho console market.
So, they've shifted focus to the handheld platform, as Gastar Electronics hasn't seed to have any major developnt plans in this area recently, only releasing updates for a few fixed gas.
Simply put, Sury Electronics believes they can capture more of the handheld market.
As a result, the competition between Sury Electronics and Gastar Electronics has beco less intense recently.
However, when the Titanfall ga's teaser was released, Sury Electronics still showed a great deal of attention.
The smooth CG quality has already beco an industry benchmark; it's pretty impressive.
They have also seen the actual gaplay, and based on the feedback from the internet, they noticed a huge number of players are excited about it.
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Hirokawa Uemoto also urged his team to co up with a similar product, but it ended up being a re imitation, and producing sothing of the sa quality as Titanfall in a short ti was an unrealistic dream.
Currently, a normal major production usually takes at least two years.
Gastar Electronics is unique in that they always manage to complete a top-tier large ga in just two years—are they really walking the wrong path?
Fortunately, this ga is only going to be released on the ho computer platform and Gastar Electronics' ho ga console platform.
In the handheld market, Sury Electronics still seems to be doing well.
However, even in this favorable environnt, there are still so things troubling Hirokawa Uemoto.
That would be the growing mobile internet market.
Previously, handheld consoles were mainly entertainnt products for people to use outdoors.
With Sury Electronics' strong multi-industry developnt capabilities, their latest handheld console offers rich multidia features.
However, the mini-CD format they pushed for didn't prove very successful.
In this aspect, Gastar Electronics actually holds the upper hand.
If the performance is the sa, Gastar Electronics can win over players with a smaller form factor, as storage cards take up much less space compared to the mini-CD drives.
This has made Sury Electronics question if they've gone down the wrong path.
But that's just a doubt, for now.
Until Mikfo released what can be considered the world's ultimate smartphone, this doubt was slowly turning into certainty.
It seems that in the handheld entertainnt field, relying on a disc system is really foolish.
A small storage card can hold vast amounts of content, while a disc system requires huge space.
The cost of a disc may be cheaper, but in the mobile field, people prefer to exchange money for reduced space and increased functionality.
Recently, the most discussed and threatening topic Sury Electronics has heard of is the MK1 smartphone.
Because it's fashionable, portable, and can handle multiple functions.
Gaming, music, videos, photography, calls, and real-ti internet access are all the major strengths of the smartphone.
And handheld consoles may perform better in gaming graphics and performance, but how many people are truly devoted to gaming?
More people prefer multifunctional entertainnt products.
Also, calling is a feature everyone needs; that's the main thing.
Multifunctional entertainnt products are slowly eroding the handheld market, which has made Sury Electronics even more cautious. Therefore, they're developing more features for their handheld consoles and have plans to directly eliminate the seemingly redundant disc system, adding more entertainnt features.
But this hasn't slowed down the expansion and erosion caused by smartphones.
Of course, this is sothing Hirokawa Uemoto has to worry about. On the other hand, Gastar Electronics continues with its well-paced promotion of the new consoles.
After the first wave of Titanfall teasers were released, the online topic popularity skyrocketed.
Gastar Electronics' marketing team naturally started to build on this montum, using all their resources to boost the publicity.
According to their research, Titanfall is the most discussed ga in Gastar Electronics' history.
If this trend continues, Titanfall might break several of Gastar Electronics' existing sales records.
For example, the first-week sales record.
This has always been firmly held by Mario, with Mario Galaxy being the highest, crossing five million sales after the ga console's release.
This isn't just about promoting the ga over and over; it's more about hoping to break previous records and reach a new peak.
However, it's certainly very difficult. If it weren't, it wouldn't be challenging, and it wouldn't excite people.
In the three major sales battlefields—Arica, Asia, and Europe—Titanfall's promotional materials are being launched at the highest scale.
From the most direct ground promotion to advertisents on major TV stations, the cost for this alone has already reached $100 million, which is a substantial investnt.
But this money is nothing, as long as the sales hit the target, the promotional costs will be fully recovered.
The most important thing is the ga developnt progress.
Based on the current developnt status, the ga is nearing completion, about 80% done. The remaining work involves adjusting the ga and fixing bugs. If the cycle is short, everything can be wrapped up in about six months.
Six months is also a perfect promotional rhythm, allowing the dia to collaborate.
So, Gastar Electronics decided on the release date for Titanfall.
Early 2007.
And they will officially release a ga demo before Christmas 2006.
The demo will include a complete training level and a multiplayer battle map for online gaplay.
Titanfall will impress not only in its storytelling but also in its long-lasting online mode.
Gastar Electronics believes that with the right handling, Titanfall's multiplayer mode might beco a new competitive event. Recently, the eSports scene has been struggling with a lack of new competitive events, especially in first-person shooters. There are only Counter-Strike and Brown Entertainnt's WWII online battle ga, with too few choices for players. Several future sci-fi-thed first-person shooter online gas are just what the community needs.
After Gastar Electronics announced the release pace for Titanfall, the excitent from players grew even more.
Previously, they could only wait for months for updates, but recently, Titanfall's movents have been growing more frequent, which is a very good sign, indicating the ga might be released soon.
And most importantly, the demo is finally coming!
So, is it possible to pilot the Titan chs in the ga?
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