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Starting from this year, the number of ga exhibitions has gradually increased.

Smaller ones are typically country-based exhibitions, sowhat like China's forr CHINAJOY.

Larger ones are closer to the scale of E3, with more international reach.

Gastar Entertainnt, of course, will participate, as it is a rare promotional opportunity.

This ti, the exhibition is more professional, aid primarily at industry professionals, though core gars also have the chance to participate.

It's the perfect occasion to showcase a new demo of the ga.

"Arno, you and the other core mbers should also attend this exhibition. Prepare well. There's no need to refine the ga further, but you need to prepare the demo script properly. I don't want any mishaps during the demonstration."

Arno imdiately brightened up: "Got it, boss! I won't let you down!"

...

Attending an exhibition is a whole different experience.

If their latest ga is a ss during the demonstration, it would be laughed at by peers and would make players question the ga's quality.

He certainly doesn't want to be the one responsible for such a failure.

So even after work, he's been preparing non-stop for the upcoming exhibition demo.

anwhile, Gastar also prepared demos for several other gas.

At the upcoming press conference, a few exciting ga announcents are essential to satisfy the players.

Just Titanfall alone wouldn't be enough to match the scale of Gastar Entertainnt.

If it's going to be done, it should be on a bigger scale.

Ti slowly passed as preparations were underway.

Finally, after everything was ready, the newly held ga exhibition of the year officially began.

The exhibition was held in the United States.

After all, this is still the world's largest consur market.

Without the U.S. market, sales of electronics and entertainnt products would drop drastically.

The exhibition organizers were naturally aware of this and allocated more resources to the U.S.

At the sa ti, many ga developers were also shifting towards Arican-style gas.

The scale of this exhibition was also considerable, comparable to E3.

It was a chance for industry professionals to gather in the second half of the year.

In the past, these companies might never have had the chance to et, but now they could exchange ideas.

In addition to the ga exhibitions, so prominent manufacturers were invited to give industry talks.

These talks focused on sharing their experience in ga developnt over the years.

The goal was to attract people interested in ga developnt to enter the field.

Gastar Entertainnt was eager to expand its ga developnt publicity, and this matched perfectly with the exhibition's objectives.

At the invitation of the organizers, Gastar's CEO happily agreed to participate in one of the talks.

The exhibition was set to take place in New York, where nurous ga manufacturers gathered. It was a rare event.

At this exhibition, players were a minority, and the majority were industry professionals exchanging ideas.

When Gastar's CEO arrived, he saw so familiar faces — so were loyal third-party ga companies under his wing.

Others were forr students from the early ga developnt courses he had conducted.

Now, those who had taken his courses had beco key managers at various companies.

They had ridden the wave of the era, actively participating, and were examples of those who had benefited.

However, Takayuki didn't stay too long with them. He headed directly to his designated exhibition area, which had already been set up.

This year's exhibition space was more official compared to the elaborate setups in previous years.

Instead of attracting players, it was aid more at industry professionals, so there was no need for extravagant decorations.

Their reputation was the main attraction.

The exhibition area was neatly organized, with hundreds of ga consoles on display.

These were preloaded with demo versions of the gas.

"Aiko, look! This is Gastar Entertainnt's booth! We finally found them!"

Near Gastar's booth, a young woman, dressed in a refined suit with a triangle-shaped badge, walked excitedly toward her friends.

Her na tag read "Aiko," and her position was "Chief Ga Art Designer."

Since their success with the Farm Defense ga, her team had gained a small reputation in the industry.

So companies had started showing interest in them and had offered invitations with decent salaries and ga developnt royalties.

However, the three of them were young and didn't care too much about money.

They were more focused on developing the next big hit ga.

Recently, they had released a new ga, led by Aiko, a pure zombie ga that had just hit the trend. It sold over 100,000 copies within a month, so they celebrated their success.

Their next project would be led by Aiko.

Among the three, Aiko was the most goal-oriented.

Unlike the others, who wanted to express themselves creatively, Aiko was more focused on creating a popular ga for fa.

As for gaplay, she didn't care much.

But the more she focused on popularity, the harder it beca to find a direction for the ga.

According to her market research, many types of gas were trending, including first-person shooters and sports gas like football and basketball.

However, these gas had already evolved into large-scale productions. Small-scale, low-budget first-person and sports gas needed more creativity to attract attention.

Aiko excitedly waved at her friends, but her mind seed elsewhere.

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