First of all, YOO's team did manage to think of shortening the length of the football ga, which was definitely not a problem.
But when it ca to what to do next, they were completely at a loss.
Before this, they had very few similar gas as references.
The only reference they might have was the "Super Football League" ga released by Gastar Electronic Entertainnt.
However, "Super Football League" didn't have many standout features.
It felt more like a ga from the early FC era, with very simple gaplay and no real points of reference.
They could only try to create their own gaplay ideas.
But this was nowhere near as good as the mature football ga ideas already in Takayuki's mind.
...
...
Perhaps they could eventually develop a football ga that was not inferior to Takayuki's new creation, but the developnt cycle would definitely not be short.
This was because they would need to go through repeated trial and error, constantly testing different gaplay ideas to find the one that worked best for a football ga. This process was much slower than Takayuki, who already had a clear direction from the start.
As long as the developnt team was large enough, Takayuki was confident they could complete the ga in one year. But YOO? They didn't have that kind of luxury. Their developnt ti would be much longer.
Football gas were a great example of the industrialization of video gas. As long as there was a stable source of creativity, the subsequent ga developnt wouldn't be that hard.
Although FIFA had continued to innovate with new gaplay, most players still mainly played the sa few modes. This would continue to allow players to keep paying for the yearly updates.
Takayuki hadn't actually played much of FIFA himself, but he was familiar with its gaplay. So of the techniques used in FIFA weren't feasible yet, but Takayuki could slowly add these mature techniques from his own mind into the football ga, like more realistic technologies and AI, which would gradually beco more popular.
At the sa ti, Takayuki planned to introduce an online mode.
Now that the internet had fully matured, the pressure for online gas had significantly decreased. Just look at StarCraft, where there was almost no delay in its online play, and players could enjoy competitive matches without any lag.
The nearly lag-free online gaming had made the ga incredibly popular among players who enjoyed competitive play.
At the sa ti, many people were beginning to realize the potential of competitive gaming and were attempting to release their own competitive gas, with decent sales. However, this also created a need for ongoing operations, such as server maintenance, which also required money. Once the number of competitive gars reached a saturation point, it would beco a headache for many ga developers to figure out how to continue earning money.
With an online competitive mode, football gas would beco a whole new kind of ga.
After arriving in the U.S., Takayuki, like before, almost lived in the company.
Employees could switch between day and night shifts, and they would often see Takayuki's figure around the office, which felt strange.
Over ti, even those who were usually lazy didn't dare to slack off anymore, because the overall atmosphere of the team had turned into one of focused work. If anyone slacked off, it beca very obvious.
You could still follow regular working hours, but you absolutely couldn't slack off during work hours. It would be very easy to be looked down upon.
Takayuki was almost constantly overseeing the developnt of the football ga, hardly ever stopping.
But that wasn't enough. Takayuki also kept an eye on the football ga's marketing.
He rented a large billboard in Tis Square, with a 15-second ad running 200 tis a day, for four weeks.
These four weeks would be divided into four stages. The first stage would focus on building hype for the football ga, letting more players know about the ga. There would also be advertisents on mainstream TV stations and internet platforms.
Although the U.S. wasn't the main battlefield, it was still important to make a mark. The rent for the Tis Square billboards was about $2 million, which wasn't too expensive and was totally acceptable.
Then, he would focus on advertising in Europe, the main battlefield.
Coincidentally, Facebook was also making waves in Europe, dominating the social networking space with no competitors.
As the major shareholder, Gastar Electronic Entertainnt decided to use this as one of their advertising channels.
The ads were hidden among the social dia content that users would normally see.
When users scrolled through their social feed, they would unconsciously see a post about the football ga. The content would be attention-grabbing, such as offering players a chance to rewrite the outco of so of the world's most iconic football matches, allowing players to help their favorite teams win.
In addition to this, there were TV comrcials and large billboards.
Soon, ads for the football ga were everywhere in Europe.
And since Gastar Electronic Entertainnt had already done this, YOO couldn't afford to fall behind. Otherwise, they might lose right from the start.
As the internet connected the world more closely, the idea of "good things are hard to find" beca less and less true. With enough publicity, success could be achieved, especially in Europe.
The cost of advertising in Europe alone was more than $2 million per week for both sides.
Nagao looked at the long list of data reports, and his mood grew heavier and heavier.
Damn it.
Where did Gastar Electronic Entertainnt get all this money?
Weren't they supposed to be running out of funds?
If they still had so much money, why were they so reluctant to pay the slight difference in the FIFA brand authorization?
It wasn't like they had to pay everything upfront. At first, they just wanted to pay annually.
But then Gastar Electronic Entertainnt chose to give up. Nagao thought that was because they truly didn't have money.
Yet, in the blink of an eye, they struck deals with multiple European football event committees, spending just as much as the FIFA authorization would have cost. Then, they started pouring money into advertising, as if they really weren't lacking in funds.
Wait, this company is still owned solely by Gastar Electronic Entertainnt. How many investors must be eager to get a piece of it, even if they have no voting rights?
As soon as Takayuki loosened up a bit, countless investors would surely rush in, waving money and shouting "Let get on board!"
It must be that way. Takayuki had finally compromised, and now he needed more money and capital to make even more money.
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