The Premier League, Bundesliga, Serie A, La Liga... and a series of local European event groups, shortly after FIFA granted the YOO brand authorization, collectively announced that they would grant the football team brands under their respective control to Gastar Electronic Entertainnt.
The day before, FIFA and YOO had loudly announced their strong partnership.
From event broadcasting to event-based ga adaptations, and a range of cultural products, they were set to work together and achieve a win-win outco.
Then, the next day, these local events delivered a sharp blow to FIFA.
Nagao, who had been so pleased the day before, suddenly found himself unable to smile.
If he had gone directly to FIFA for the brand authorization, the cost would likely have been around $500 million.
However, if he went to individual teams or smaller events, the cost could end up being even more than that.
Gastar Electronic Entertainnt ended up spending more money.
...
...
But the outco was that the team nas under these smaller events were now exclusively Gastar Electronic Entertainnt's.
Nagao could hold the FIFA brand authorization, but he lost the brand of the well-known teams.
It was like an NBA ga where you can't use team nas like the Lakers, Spurs, Rockets, and instead have to use nas that sound similar or approximate.
Those who know might not care too much, but it definitely feels awkward—it's a bit like the difference between Li Kui and Li Gui, making the ga less enjoyable.
This sharp blow ca very suddenly, and Nagao was caught off guard.
Clearly, Gastar Electronic Entertainnt had co prepared.
When FIFA first hinted that there might be changes in the partnership, Takayuki had already had Matsubashi make a second plan.
This second plan was actually more important to Takayuki.
After all, this ga was initially aid at the European market. Even if they couldn't secure FIFA's brand at first, it didn't matter.
Now, backing off to a second choice was actually better than before.
Nagao's high-profile press conference was a big news event.
But since it had been announced in advance, reporters only ca to take pictures and ask a few inconsequential questions.
However, Gastar Electronic Entertainnt's press conference was a completely unexpected big news event.
Once these reporters found out, they would imdiately rush to the other press conference venue.
It seed like Gastar Electronic Entertainnt had anticipated this, giving them plenty of ti to get there quickly.
At this mont, Matsubashi was laughing and chatting with the managent of several local event groups, with a few team owners talking and laughing with her.
These team owners were all major capital giants from various industries, their status similar to the Japanese zaibatsu or the Korean conglorates—no, perhaps even higher.
Usually, such people rarely appear in public, preferring to handle matters behind the scenes.
But this ti, Matsubashi had a lot of face, or rather, she had paid a lot.
Originally, Matsubashi had prepared nearly $400 million for negotiations with FIFA.
But seeing the negotiations might fall through, Matsubashi imdiately followed Takayuki's suggestion and contacted the local events.
Then ca the issue of money.
The status of a single local event wasn't comparable to FIFA, so the cost of licensing a single event brand wouldn't be too expensive—exclusive licensing for ten years wouldn't exceed $100 million.
But as the number of local events increased, the costs added up.
Matsubashi gave different quotes depending on the popularity of the events, and in total, she would end up paying around $600 million. However, there was no need to pay it all at once. The first year could be paid annually, and the subsequent paynts could be made in a lump sum or annually, depending on the situation.
The local events were much easier to negotiate with than FIFA. They didn't hesitate much when Matsubashi presented the prices and agreed imdiately, without much negotiation.
Next ca the distribution of the benefits... or rather, the allocation of profits.
The local events brought in the major teams and discussed this matter with them. Many team owners were interested in Gastar Electronic Entertainnt and didn't reject the idea of cooperation.
They weren't concerned about the distribution of profits; what mattered more to them was Gastar Electronic Entertainnt's position as the leader in the gaming industry.
This was an industry giant, a presence on equal footing with them.
Matsubashi naturally beca their focus of attention.
She was undoubtedly the representative of Gastar Electronic Entertainnt, and they knew they had to form good relationships with her.
These owners were capital giants in their respective industries and had long been interested in the video ga field.
They had already looked into it, particularly in Japan and Korea.
In those regions, local financial conglorates had benefitted greatly from cooperating with Gastar Electronic Entertainnt.
Japan had been in a slump after the bubble burst, but Gastar Electronic Entertainnt's rise had provided a small boost to the economy, which was remarkable.
Simply put, they didn't care about the licensing deal.
What they cared about was their future relationship with Gastar Electronic Entertainnt.
They wanted to be part of the video ga industry's rise.
This collaboration with Gastar Electronic Entertainnt was just a stepping stone.
Matsubashi understood this idea imdiately.
It was a win-win situation for both sides.
At the press conference, the atmosphere between the big players was very harmonious, and they all showed their desire to deepen cooperation with Gastar Electronic Entertainnt.
If they could help us earn more money, licensing these teams would be nothing.
These capital giants were the power brokers in Europe. Building good relationships with them was definitely beneficial for Gastar Electronic Entertainnt.
At this mont, the press conference didn't feel like an official event at all. It was more like a small gathering of people who were chatting and laughing as if they were old friends.
Then, the reporters finally arrived.
When the main figures of the press conference walked in, Matsubashi smiled.
"Everyone, it looks like the press conference is about to begin. Let's take our seats."
"Of course, of course. Matsubashi, you're in charge here," they said with smiles and nodded, then promptly sat behind the tables on the stage.
The reporters quickly entered the venue as well.
Soon, the venue was packed.
Among them were several video ga dia outlets.
Video ga dia had only recently erged, but it was already on the rise, gradually becoming mainstream. The click-through rates for gaming-related content were increasing, and no one dared to underestimate the influence of video gas anymore.
Then, the press conference officially began, and Matsubashi and the others publicly announced the details of Gastar Electronic Entertainnt's cooperation with the local events.
Reviews
All reviews (0)