The covers of the docunts that Hayakawa Ueto fell on the table wrote "GaStar Electronic Entertainnt Market Research Report."
These market research reports have been ongoing.
From the discussion heat on the GaStar Electronic Entertainnt network forum to the offline stores of GaStar Electronic Entertainnt, almost all details are recorded.
However, there is really a lot of data, with almost thousands of various information reports about GaStar Electronic Entertainnt every day. Hayakawa Ueto is now managing the entire company and it is simply impossible for him to read all of this, so he handed this job to soone he still considered trustworthy.
However, what disappointed him was that even the person he trusted was negligent.
Clearly, he rembered that when he recruited this subordinate, the subordinate was full of enthusiasm. But after rising to the middle and high-level managent, he beca sowhat lazy and no longer took the work arranged by himself seriously.
There hadn't been any major problems before, and out of respect for the considerable contributions of the other party, he didn't dwell on these matters.
It's just that letting him check the information about GaStar Electronic Entertainnt is not too much trouble at all. He just needs to spend half a day seriously looking at it every day, and he can do whatever he wants with the rest of the ti.
But even such a job he can't do well now.
Hayakawa Ueto is very disappointed.
If he hadn't taken the ti to review so data today, he wouldn't have known how terrifying GaStar Electronic Entertainnt is in other aspects.
The dusty data on his desk is a collection of reports on the situation of GaStar's physical stores.
Among them, with daily investigations, the characteristics of people who enter and exit to buy ga consoles and gas are recorded, as well as their preferences for purchasing gas.
When GaStar Electronic Entertainnt does not have public financial reports, this kind of information is particularly important.
This is a good opportunity to deeply understand the competitors.
On September 13, 2001, there was a crowd in the official store of GaStar, today is the day a new ga is released, it is really popular. The sales of this store on this day may exceed ten million yen. It's terrifying, mainly teenagers of fifteen or sixteen, followed by adults aged twenty to thirty, and so housewives and elderly people with children.
On November 11, 2001, the official store of GaStar held a special event, calling this day "Singles Day," it's really ironic, aren't they afraid of being criticized by male players... Well, I'm shallow, I didn't expect more players to co today. It seems that the promotion effect is really good. There are more young won who co in today, about four or five percent of the total number of people all day, it seems that they are buying the motion-sensing ga featured in the recent advertisent.
On January 6, 2002, today another new ga was released, male players still accounted for the majority, but compared to previous records, the number of female buyers is gradually increasing. Older people have also increased, and it seems that they are not buying for younger generations or friends, but really intend to play by themselves. This seems to be sothing worth recording, perhaps it needs further investigation.
On April 17, 2002, after the release of the GSL handheld console, it has been extrely hot, almost every day there are people asking about the handheld console, this handheld console is always not worried about selling, and I noticed that the number of female buyers is increasing. These people should not have been interested in electronic gas in the past, which is also a matter worth paying attention to, it has been recorded in the files.
On September 6, 2002, recently I noticed that more and more won are asking about casual gas on the ga console every day. I can't understand what's fun about these casual gas. It shouldn't be difficult to develop these casual gas. Why do so many people like sothing that doesn't require any technical skills? But because it's relatively special, I think the company should investigate it carefully again and hope the company will pay attention to it.
2002, November...
These docunts look like diaries, recording the on-site sales situations of investigators in GaStar Electronic Entertainnt's official stores.
These sales data will definitely not be made public, but so clues can still be discovered through observation.
Among them, so investigators have found that with the passage of ti, more and more female players and non-core player age groups are increasing.
And they are interested in the sa types of gas, that is, casual gas and motion-sensing gas.
The forr is mostly bought by young won, while the latter is mostly bought by middle-aged won, n, and the elderly.
These are all results obtained through daily observations.
And these data should have been valued long ago.
However, there are also reasons why the information is deliberately overlooked by Suzuri Electronics. The previous advertisents always quietly targeted many non-core player groups but always hit the pain points.
Like motion-sensing ga advertisents, they directly present scenes of a fitness enthusiast using motion-sensing gas to exercise.
The fitness enthusiast is sweating, looking very healthy.
At the sa ti, there are occasional advertisents for elderly people using motion-sensing gas to exercise, and then the elderly look radiant.
While having fun, it can also make the body healthier. Even if these advertisents only occasionally appear, they are still very likely to attract these non-core player groups.
Originally, this thing is not expensive, and many of them will think about buying it to try it out. If it's not fun, it's okay to give it to their juniors or friends. Many people nowadays will not refuse such gifts. It's a product that can't go wrong no matter how you buy it.
The advertising for casual gas is even more straightforward.
A group of young boys and girls full of youth gather together to play casual gas together. They will laugh heartily because of so feedback in the ga, and they will act spoiled to the people around them because of failures in the ga, and so on.
This warm and sowhat sweet scene really touches the hearts of the girls.
They happen to be at the age where they like to fantasize, thinking that they can laugh heartily with the person they like through this thing, and they can't help but smile.
Anyway, this thing is not expensive.
And once they buy it and start playing seriously, they will find out: Hey? This thing is pretty good, it seems to be not just for enhancing feelings with a crush, playing it by yourself is also very fun.
And then, they beco loyal consurs.
They will first buy so relatively cute casual gas, anyway, it's just the price of an ordinary al, which they can afford.
But the casual gas are all about quantity and satisfaction. They average from 500 yen to 2,000 yen per ga, and the more expensive ones do not exceed 1,000 yen, with Takayuki as the final supervisor, as long as it is a casual ga he allows to be produced, the quality is almost good.
There is now a special team within GaStar Electronic Entertainnt that is continuously developing various casual gas. It has now reached the point where a good idea can be generated every ten days, and then a ga can be developed and released in fifteen days.
This team has also improved rapidly in the experience of rapid ga developnt.
When so of the employees beco experienced, they can be adjusted to other positions for more challenging ga developnt work.
The experience of this team in rapidly developing casual gas will be used in other aspects, and its practical value is extrely high.
The increasing sales of casual gas also make Suzuri Electronics happy. There are more and more casual ga users, and the average number of purchases per person per month is also increasing. This part of the profit may gradually beco an important part of the profit of Suzuri Electronics.
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