Video Game Tycoon in Tokyo Chapter 438: The battle begins

In the survey, it was apparent that children under the age of thirteen preferred the gaming consoles and gas from Gastar Electronic Entertainnt.

Because many gas from Gastar Electronic Entertainnt are indeed relatively more child-friendly, children tend to prefer them.

Gastar Electronic Entertainnt also has absolute dominance in this age group.

However, within the range of teenagers over thirteen and young adults in their twenties, it's a split between Gastar Electronic Entertainnt and Surui Electronics on who they prefer.

Many of these teenagers were not initially gars; they were introduced to the gaming world by their classmates or friends.

In their judgnt, gaplay was secondary, and the quality of graphics was more important.

Under the influence of visual effects, the two new ga consoles from Surui Electronics were evidently more attractive this ti.

This ti, Gastar Electronic Entertainnt only released a handheld product, and their ho ga console's graphics were slightly inferior to the PS2 era.

The gap with Surui Electronics' new ho console, PNF, was really significant.

However, Takayuki did not necessarily strive to catch up in graphics for ho consoles but continued to focus on making gas step by step.

Because Takayuki wanted to seize the last market opportunity before the rise of mobile smartphones. Once mobile smartphones completely dominate people's field of view, handheld consoles will really decline.

And it's estimated to be at least ten years or more.

He wanted to fully capitalize on the handheld console's dividends during this ti period.

After the rise of mobile smartphones, he would then launch a new ho ga console.

Fortunately, he had many ga titles from the PS2 era that were suitable for the performance of the current handheld consoles. Just releasing these titles one by one would be enough to form a strong competitiveness. So he wasn't particularly worried.

Now he would focus on the handheld consoles.

And not all of his handheld consoles necessarily had to feature gas from the previous era. So slightly lower-performance console gas that were not ready could also be available.

At this mont, Takayuki had countless thoughts on ga developnt.

After the end of the International Consur Electronics Show, many people didn't rember much about this year's groundbreaking electronic products, but the mory of Gastar Electronic Entertainnt's "149" was still fresh.

And so, ti slowly moved into February.

The advertising competition in February seed particularly intense, even more so than before.

Surui Electronics went crazy buying various advertising spaces for ads.

They even considered Facebook. Although they knew this was Gastar Electronic Entertainnt's main battlefield, after all, Gastar Electronic Entertainnt wasn't the decision-maker. If they paid enough money, Bob would definitely agree to run their ads.

But YOO overlapped with Facebook in so business areas, and the two sides had so subtle competition. So the idea of advertising on Facebook was temporarily shelved.

But elsewhere, Surui Electronics was spending a lot of money.

Especially during the Super Bowl, the grandest event in the United States, often referred to as the Arican Spring Festival, Surui Electronics spent seven million dollars to buy multiple advertising spots, including a thirty-second advertisent during halfti, banner advertisents in the audience seats, and advertisents during the halfti show. This price imdiately set a record for the highest price a company has ever paid for advertising during the Super Bowl, stunning many people.

More people finally realized that the competition this ti was probably more intense than they had imagined.

In the United States, the Super Bowl is the most-watched program of the year, comparable to Japan's Kohaku Uta Gassen and China's Spring Festival Gala.

And the price of inserting ads in such programs is sky-high.

These are advertising spots that only truly top-tier companies can afford.

Gastar Electronic Entertainnt could certainly afford it, but Takayuki didn't do this because it was equivalent to giving away money. His reputation was already established, and now Surui Electronics was burning money, so he didn't need to rush.

Now the departnt stores were his main stronghold, and the gaming consoles from Gastar Electronic Entertainnt were the best-selling products. No business would refuse such a lucrative opportunity. They would even give Gastar Electronic Entertainnt so advertising discounts and actively seek advertising with Gastar Electronic Entertainnt.

Isn't this better than licking the advertisers from the Super Bowl?

In the end, the statistics showed that Surui Electronics' investnt in advertising probably exceeded fifty million dollars, while Gastar Electronic Entertainnt had about ten million dollars.

Mainly because Takayuki only needed to promote one product, but Surui Electronics needed to promote two products simultaneously.

Gastar Electronic Entertainnt's new handheld console was officially released in early March, and Surui Electronics, unwilling to lag behind, was only five or six days behind Gastar Electronic Entertainnt in timing. Moreover, relying on its global sales network, Surui Electronics decided to release its products worldwide simultaneously.

Including Europe, Australia, Asia, the Aricas, and even Africa.

This was the advantage of having a large scale, with sales networks everywhere.

And online and third-party platforms were handed over to YOO. YOO also happened to be planning to launch internet shopping services. He had wanted to promote it in Japan before, but the financial conglorates in Japan strongly resisted, which made him very frustrated. However, it was relatively easier to promote in other regions, where new things, especially in the internet field, were accepted more quickly, especially in Europe and Arica. After all, they were the ones who started this internet trend.

Compared to that, Gastar Electronic Entertainnt was lagging behind in terms of sales networks.

Until now, they had only conquered the departnt store markets in the United States and Japan, and their presence in other regions was still relatively small, without truly absolute dominance.

By the end of February, The Legend of Zelda and the new Super Mario Bros. had already been completed and had entered the mass production stage of cartridge production.

This ti, these two first-party gas each prepared over two million cartridge boxes. Just this part of the investnt alone exceeded tens of millions of dollars, not counting the ga developnt costs, transportation, and store profit sharing, which would only be calculated after the sales.

Other cartridges were similar. Takayuki only provided between a hundred thousand to five hundred thousand cartridge boxes for each third-party first-release ga.

Such production volus were already under considerable pressure. Takayuki wanted to produce more, but the cartridge manufacturers couldn't handle it anymore. Their production capacity couldn't et such a huge demand.

In the last few days of February, Surui Electronics' advertising reached a new peak.

In this world, sotis having a loud voice was also an advantage. It would make more people rember your product, and even good products might be overlooked in such circumstances. Many gas that were praised but not comrcially successful in the past were affected by this.