The exhibition area below had now been transford into a full-blown cyberpunk-thed venue. After all, this year's main promotion centered around this ga, making it one of Takayuki's more indulgent decisions.
Under normal circumstances—if the goal was to maximize both profit and exposure—Cyberpunk 2077 could reasonably take center stage, but only for around 50% of the event. The remaining ti would typically be split among other gas.
But this ti, Takayuki specifically insisted that while other ga trailers could be shown in the earlier segnts, the latter half of the presentation would be entirely devoted to Cyberpunk 2077.
If Gastar Entertainnt were a large publicly traded company controlled by a bunch of shareholders, Takayuki would have been torn apart for this.
However, given the scale of Cyberpunk 2077, it absolutely deserved this spotlight. This was, after all, the company's largest investnt and longest-running developnt project.
As the presentation ti neared, more and more players began to gather at Gastar Entertainnt's booth.
anwhile, companies like Surei Electronics maintained a collective silence, exuding the tension of duelists waiting to draw their swords.
"Ten minutes to go."
"President Takayuki, are you sure you want to host the presentation yourself?"
The broadcast director ca over once more to confirm.
At that mont, Takayuki was dressed in a large, loose-fitting leather coat with several protruding elents—clearly a replica of V's standard outfit, the protagonist from Cyberpunk 2077 and the character shown on the ga's cover.
This ti, Takayuki would be hosting the show in character.
"I'm sure. But I'll only be hosting the Cyberpunk 2077 segnt. The rest of the ga announcents can be handled by soone else."
"What about your script?"
"I don't need one. I already know this ga like the back of my hand. No one understands every detail better than I do. I don't need a script."
"I just worry sothing unexpected might happen."
"Don't you trust your boss?"
"No, no, that's not what I ant. Alright, President Takayuki, please get ready."
The countdown began. The ground floor of Gastar's venue was packed with eager players.
The second floor, which housed the demo area, was temporarily closed. After the presentation, it would be transford entirely for Cyberpunk 2077 gaplay demos.
"Let's see... let's see whose cards win the crowd—Gastar's open hand or our hidden one."
It wasn't just players watching. Rival companies were also observing closely, along with nurous skilled developers looking to glean early trends—and perhaps ride the hype wave.
54321!
Each countdown tick was accompanied by a flash of an iconic Gastar ga IP. When it hit one, flaless fireworks burst across the venue and energetic music kicked in.
A familiar host—seen frequently in recent years—stepped onto the stage, warmly welcoming the audience and recapping Gastar's recent accomplishnts.
With other companies, this kind of speech would just be fluff for shareholders. But here, it was genuine gratitude for every player's support and engagent.
After a few minutes, the presentation moved straight into ga trailers.
Unlike other companies that dragged on with long speeches or endless dev diaries, Gastar always stuck to showing the gas. Players didn't care about developer monologues—they ca to see what they could play.
Of course, Gastar had the luxury of doing this thanks to a massive backlog of new titles ready to show, while other companies seed tight-fisted by comparison.
The first trailer ca from a partner studio—more of a warm-up title. It looked decent, sothing to check out during a sale.
A few more gas followed, each with so standout features.
Eventually, a trailer from Homi, Aiko, and Oto's studio was shown.
This one was a tower defense ga similar to their original hit, Farm Defense, but with added growth and managent chanics. Players had to produce resources in the back lines to support the front lines battling against monster attacks.
It was fairly hardcore—even down to different turrets requiring specific ammunition. Supplying the wrong type could cause a defensive collapse.
Hardcore players found it refreshing and worth a try. Most others were lukewarm, though the studio's fans expressed eager interest.
While the trailer played, the three won quickly pulled out promotional materials to redecorate their booth.
The ga's art style was dark and gritty, evoking warti severity. This aesthetic had beco trendy again, which helped draw attention.
After another batch of 7–8 trailers, it was ti for the main event.
The venue lights dimd—so dark it was impossible to see one's hand. Then green beams cut through the blackness from the stage, and a burst of electrifying rock music exploded.
Takayuki erged in the darkness and stepped onto the stage. When the lights ca back on, the massive screen behind him lit up with the Cyberpunk 2077 logo.
"Welco, welco everyone, to the world of Night City!"
Around the room, the dark walls lit up to reveal the high-rise skyline of Night City. The entire hall was surrounded by screens, and only now did players realize just how extravagant—and breathtaking—it all was.
They were stunned. But even more than that, they were thrilled.
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