Lin Kun and Yue Ting had been sowhat rebellious in their youth, yet after all, they were born with a silver spoon in their mouths. The education they received and the world they had seen were not sothing that children from ordinary families could compare with. Moreover, these years, they had been more or less involved in the managent of their family businesses, and such experiences were even more valuable, far beyond what could be learned from books.
Once the two of them resolved to strive and make a career alongside Ge Dongxu, they imdiately displayed the business talents inherited from their parents.
One week after that dinner eting, a beautifully crafted business plan was delivered into Ge Dongxu's hands.
Although Ge Dongxu still lacked social experience and didn't have much hands-on business experience at the ti, his repeated successful investnts and the successful launch of the red packaging for Qinghe Herbal Tea were enough to prove that his vision and judgnt were far beyond the ordinary person.
These capabilities were related to his innate talent, as well as his practice of ditation and the refining of his Spirit Platform from a young age, which gave him an exceptionally sharp sixth sense. It also had to do with his upbringing alongside an elder who had experienced the vicissitudes of life and observed people of all stripes, endowing him with an extraordinary steadiness and wisdom to see through all things.
So while Ge Dongxu would certainly not have been able to write such a business plan, lacking the literary skills and knowledge in this area, he could still understand whether the business plan was good, bad, or feasible upon reviewing it.
From this, it was clear that Ge Dongxu already possessed the preliminary qualifications to be a boss or a CEO.
The real bosses and CEOs don't need to do the specifics; what they need to do is to plan behind the scenes, control the overall situation, and make final judgnts and decisions on major policy directions.
Ge Dongxu read through the business plan submitted by the two of them and felt that they had written it very well, but they were still sowhat overly cautious with spending. In Ge Dongxu's view, they had not emphasized the key point of "virtual managent" when it ca to hiring designers and investing in advertising.
"What does 'virtual managent' an?" Ge Dongxu asked the two after he had reviewed the plan and made his assessnt.
"Virtual managent is, with limited resources, to achieve the greatest competitive advantage by only retaining the most crucial functions within a company and virtualizing other functions, using various external resources..." the two replied fluently.
"Then what are our most crucial functions? It is the planning and promotion of our product brand, it is the design of the apparel. We virtualize sales and production, letting others handle it. Given that this is the case, you should be using those ten million to heavily invest in brand promotion and apparel design. This ans we must spare no expense in hiring design talent for apparel design, and we should similarly spare no expense in advertising. It is also imperative to invite a celebrity to endorse the brand and make a sensation! If ten million isn't enough, we will continue to increase our investnt. If we fail, we can start over. We are still young; what is there to fear?" Ge Dongxu said.
At that ti, the chain stores of tersbonwe were doing well, but they hadn't yet hired a celebrity to endorse their products.
"Alright, we understand. We will modify it and submit it to you later," Lin Kun and Yue Ting replied. Faced with Ge Dongxu's bold decision, not only did they raise no objections, but they also felt a surge of excitent. Being young, they were full of the spirit for adventure and initiative.
...
In the second half of that year, two sensational events occurred in Ouzhou City, both of which were related to Ge Dongxu.
The ergence of Qinghe Herbal Tea was one phenonon, blazing through Ouzhou City and eventually becoming so popular that every banquet in the Ouzhou City area would almost certainly include the fiery-red canned Qinghe Herbal Tea on the table. With its genuine effect of reducing internal heat and nurturing energy, the tea beca a word-of-mouth sensation over the past six months, deeply embedded in the consciousness of seven million people in the Ouzhou City area and gradually spreading throughout the entire Jiangnan Province. Many families even began to forgo hospital visits for minor coughs, opting directly for a few cans of Qinghe Herbal Tea. Due to this, Qinghe Herbal Tea frequently sold out, and new distributors simply could not get any stock from the Qinghe Herbal Tea Beverage Factory, while only the longstanding distributors could.
There was no helping it, the market demand for Qinghe Herbal Tea had far exceeded the expectations of Ge Dongxu and others, and their production expansion simply could not keep up with the growth of the market.
Another phenonon was the dramatic entrance of Donglinyue casual clothing brand. Unlike tersbonwe's initial "slow pace," Donglinyue was very high-profile from the start, especially in terms of advertising—it could almost be described as a bombardnt.
Not only had they invited Hong Kong's hottest gastar Xu Chenfeng as the brand spokesman, but they had also poured as much as seven million into advertisents across both Jiangnan Provincial channels and central television. Explore hidden tales at empire
Central TV's advertising rates at the end of the 90s were not nearly as high as they are now, where a few seconds could cost tens or even hundreds of thousands. For example, Wanglaoji, a brand that was popular throughout Huaxia, had an advertising budget of only ten million in 2002. Therefore, the seven million spent by Donglinyue Apparel, Ltd., for advertising at that ti was definitely no small figure.
And when the news of Xu Chenfeng's yearly endorsent fee nearly hitting eight figures broke, it caused a sensation throughout Huaxia Country, turning Donglinyue Apparel into a focal point of dia reports. However, the actual endorsent fee was, of course, not close to eight figures; Ge Dongxu and his partners' total investnt amounted to ten million, so it was impossible to pay such a high endorsent fee. But the endorsent fee was still high, at one million two hundred thousand.
Nearly eight figures was just a publicity stunt in the advertising industry. Ge Dongxu didn't particularly like this thod, but the dia loved gossip, and as things got blown out of proportion, Ge Dongxu himself could not control it, unless he was willing to clarify on behalf of the company.
As Donglinyue beca popular, the number of businesses seeking to join as franchisees naturally skyrocketed. Because Ge Dongxu had initially insisted that Lin Kun and Yue Ting invest heavily in fashion design, the apparel styles were quite attractive. Upon hitting the market, they were well-received, which further boosted Donglinyue's fa and attracted even more franchisees.
Whether it was the popularity of Qinghe Herbal Tea in the Ouzhou City area or the fact that Donglinyue franchise stores had already spread through capital cities and so developed cities across Huaxia Country, these successes seed to have little effect on Ge Dongxu, the man behind the scenes.
Aside from a few people who knew that with the current trajectory of Qinghe Herbal Tea and Donglinyue's developnt, Ge Dongxu was likely to beco Changxi County's richest person next year, to the majority, Ge Dongxu was still just a high school student.
And Ge Dongxu saw himself as a high school student as well. He attended classes punctually every day and then went ho to practice Talisman Drawing and cultivation.
However, starting in November, Ge Dongxu was no longer visiting Cheng Lehao's ho but returning to his own villa in the Jiang Family Village.
By this ti, Cheng Lehao had learned about Ge Dongxu's partnership with his father in managing the trademark factory and the herbal tea factory. Seeing the villa where Ge Dongxu lived, Lehao's admiration grew, accompanied by a deep-seated awe hidden in his heart.
Of course, regarding his move to the villa, Ge Dongxu sternly warned Lehao not to leak the information. His classmates at school were unaware of this fact, even his deskmate Du Yifan didn't know.
ps: Thanks to the bookworm Tiancai Jun's generous reward, becoming the second Alliance Hierarch of this book on Qidian Chinese Network.
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